HOW TO FIND THE RIGHT INFLUENCERS

Learn how to find the right influencers for your next marketing campaigns.

Brought to you by Mau, a Senior Influencer Marketing Specialist at eDigital.

HOW TO FIND THE RIGHT INFLUENCERS

CHOOSING THE RIGHT INFLUENCERS

Before you select the right influencers for your next marketing campaign, you must define the business goals it should achieve. Remember that influencer marketing should be only one part of your overall marketing strategy and should be aligned with the other marketing campaigns you promote on other channels.

Below are our top four tips when selecting the right influencers for your brand:

  • Check their following and ensure that their followers’ demographic is similar to the demographics of the brand you want the influencers to promote.
  • Ensure the influencer is aligned with your company and brand values.
  • Discover whether their followers are genuine. You can detect strange patterns when looking at their followers’ numbers growth rate.
  • Use data, AI and analytics. If you are using one of the best Influencer Marketing Platforms to find and manage influencers, they should be able to give you influencer data and insights such as growth rate over time, past collaborations, age, gender, location, sentiment and historic engagement rates.

An influencer’s engagement rate is defined by the percentage of the influencer’s followers who “like”, “comment” and/or “share” their content.

?Tip: Curation is key. You want to find influencers who actually use your brand most days. You do not want to find influencers who just want to hold your product and pose for the photo.

Ready to brief your first influencers? Get our Premium Influencer Brief template today!

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully uncover what your marketing sucks at and show you how to build a marketing engine with channels and assets you fully own. The training will stir up lots of thinking and bring new ideas to activate new paths to conversion and boost CLTV effectively.

HOW TO FIND THE RIGHT INFLUENCERS

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Mau helps some of Australia’s ASX 200 companies lower customer acquisition costs and dependency on paid media. Mau is one of the most popular marketing consultants offering strategy sessions & workshops. Mau‘s premium Digital Marketing Plan & Social Media Plan templates are used by thousands of marketers

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How to write an Influencer creative brief template

How to write an Influencer creative brief template