HOW TO FIND THE RIGHT INFLUENCERS

Learn how to find the right influencers for your next marketing campaigns. This article has been written by MAU. Senior Digital Marketing Specialist and Training Facilitator at eDigital.

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HOW TO FIND THE RIGHT INFLUENCERS

CHOOSING THE RIGHT INFLUENCERS

Before you select the right influencers for your next marketing campaign, you must define the business goals it should achieve. Remember that influencer marketing should be only one part of your overall marketing strategy and should be aligned to the other marketing campaigns you promote on other channels.

Below are our top four tips when selecting the right influencers for your brand:

  • Check their following and ensure that their followers’ demographic is similar to the demographics of the brand you want the influencers to promote.
  • Ensure the influencer is aligned to your company and brand values.
  • Discover whether their followers are genuine. You can detect strange patterns when looking at their followers’ numbers growth rate.
  • Use data, AI and analytics. If you are using one of the best Influencer Marketing Platforms to find and manage influencers, they should be able to give you influencer’s data and insights such as growth rate over time, past collaborations, age, gender, location, sentiment and historic engagement rates.

An influencer’s engagement rate is defined by the percentage of the influencer’s followers who “like”, “comment” and/or “share” their content.

💡Tip: Curation is key. You want to find influencers who actually use your brand most days. You do not want to find influencers who just want to hold your product and pose for the photo.

Ready to brief your first influencers? Get our Premium Influencer Brief template today!


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HOW TO FIND THE RIGHT INFLUENCERS

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MAU. award winning digital marketing specialist at eDigital Agency

Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. 15+ years optimising some of Australia’s top brands. MAU.trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. MAU. enjoys football, Latin music & hiking while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. Subscribe to MAU.’s e-newsletter connect on LinkedIn Instagram Facebook

eDigital – Australia’s “Digital Marketing” Destination

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