HOW TO CONVINCE YOUR BOSS ABOUT INFLUENCER MARKETING

Find below our top tips on How to convince your boss about Influencer Marketing. Present to your boss the top reasons for Influencer marketing spend and budget. 

Written by Mau, a Senior Digital Marketing Specialist at eDigital.

HOW TO CONVINCE YOUR BOSS ABOUT INFLUENCER MARKETING – TOP REASONS

Is your boss an “old school marketer” who needs a bit of an update on how Influencer marketing is changing the way brands get promoted?

Find below some of the top reasons you should present to your boss to get an influencer marketing budget ready for your next campaign. 

TOP 18 REASONS FOR INFLUENCER MARKETING YOUR BOSS SHOULD KNOW ABOUT

Before you and your boss learn how to work with influencers, it is important your boss understands and buys into the benefits of Influencer marketing. 

18. INFLUENCER MARKETING DRIVE SALES

Nearly 9 in 10 consumers make buying decisions after reading about a product. But for influencer marketing campaigns to drive direct sales you need to ensure your influencers are using shoppable links. 

Popular > The best influencer marketing platforms

17. INFLUENCER MARKETING DRIVE SALES FAR MORE THAN ANY OTHER CHANNEL

Influencer marketing drives 5-200x more sales than paid media because consumers trust influencers more than brands, as influencer recommendations are testimonials while branded content seems biased.

16. INFLUENCER MARKETING GENERATE LEADS

Influencers are crucial to converting leads in the sales funnel. From the moment a consumer sees your product on an influencer’s page, they’re thinking about the product and what it would look like in their life. Now that the product is top of mind, it’s much easier to convert the lead into a paying customer. Influencer marketing campaigns well-measured can generate leads and sales. From the minute an influencer talks about your product or service, sales generation starts. Depending on the influencer’s channel and the length of the campaign, sales can be generated immediately, in bursts or over a number of weeks.

15. INFLUENCER MARKETING OFFERS EXCLUSIVE ACCESS TO KEY AUDIENCES

Influencers have a very targeted following of people in the same demographic, which brands can tap into if they are savvy with their prospecting and outreach. Our advice? Work with influencers in your niche as they will no doubt have a loyal following of consumers interested in the topic, which is essentially your target market.

? Trending today > How to measure ROI on an influencer marketing campaign

14. INFLUENCER MARKETING REDUCES YOUR PRODUCTION COSTS

Influencers are the leaders of content creation.  They have built their audience by creating authentic, compelling and unique content. They can create user-generated content about your brand that can then be used on your own platforms.

13. INFLUENCER MARKETING GENERATES BRAND AWARENESS

Influencers are the link between a brand and its market awareness, it’s that simple! While influencers do generate leads and sales as well, the brand awareness they build is unrivalled in traditional PR strategies (we’re talking about you, bland press release). Exposure and brand awareness is so important in today’s saturated retail and eCommerce space, so the more brand awareness you can achieve, the better.

12. INFLUENCER MARKETING OFFER A TRUSTED VOICE

Consumers are more likely to trust the opinion of the people they follow than brands, so partnering with an influencer can get your message to be far more listened to.

11. INFLUENCER MARKETING BRINGS VETTED AUTHORITY TO YOUR BRAND

They have built an audience for a reason. The influencer has a great insight into their followers and how to best engage with them. it might be because they are an authority on a specific niche topic and make them earn celebrity status that can influence purchase decisions. 84% of consumers make a purchase after learning about a product or service from other people.

Most views today > How to make an employee influencer program

10. INFLUENCER MARKETING CONNECTS YOU WITH AUDIENCES WHO HAVE NEVER HEARD FROM YOU

 Influencers make it easier for brands to build relationships between their followers and your brand.

9. INFLUENCER MARKETING BRINGS COMMUNICATION EXPERTISE

Influencers know how to create and curate messages in a way that their followers will connect and encourage engagement on their platforms, knowing that the number of engaged followers is much more important than the total number of followers as it shows how many people are actually interacting with the influencer being a better indicator than reach and impressions.

8. INFLUENCER MARKETING BRINGS UNIQUE CREATIVE WORK YOUR AUDIENCE WILL LOVE

Creativity included! How much does it cost a brand to have its agency bring creative ideas? – Influencers bring you creative ideas in all stages of your influencer campaign content development. They bring their own ideas, perspective and experience, so they can put a new flair on your marketing strategy and uncover a fresh angle. They are used to produce large numbers of creative ideas and executions. They think outside of the box and shake things up. The result? Probably something that really surprises you.

7. INFLUENCER MARKETING BRINGS GREAT VALUE FOR MONEY

Influencers offer great value for money. When compared to traditional advertising and PR activity, collaborating with influencers generates excellent value for money. Influencer campaigns and collaborations can generate a return on your original investment (ROI).

Exclusive > How to write the best influencer brief document

6. INFLUENCER MARKETING HELP YOU BRING USER PARTICIPATION

Helps you start the conversation. Brands have always had the challenge of not talking too much about themselves. With influencers you have someone else do it for you.

5. INFLUENCER MARKETING IS GREAT FOR SEO

Influencer content not only can send traffic to your website, online store and social media channels; their content pieces can also help to improve your SEO and backlink profile. While social shares are not directly linked to Google’s ranking algorithm, blog links pointing to your website are extremely beneficial.

4. INFLUENCER MARKETING BUILD BRAND ADVOCATES IN THE LONG RUN

Long-term means brand advocates. Working with influencers on one-off campaigns is great for raising brand awareness and generating interest, but it’s when they become long-term brand advocates that you truly start to see the value in their work.

3. INFLUENCER MARKETING IS GREAT FOR BRANDED CONTENT DISTRIBUTION

While influencers are predominately content creators themselves, they can (and do) also distribute other content on their channels. If you wrote a great onsite blog post or created an instructional video, share it with some relevant influencers and ask whether they’d be interested in sharing it with their followers, ultimately widening the reach of your content.

Just in > The top 10 most popular Instagram influencers in the world

2. INFLUENCER MARKETING SUPPORTS YOUR BRAND MISSION

One of the great things about influencers is that they’re quite transparent and genuine, so they will include a disclaimer if they were gifted a product, or paid to promote a product. They’re also authentic when it comes to working with brands and are known to decline an opportunity that is not the right fit. This is good news because it means you’ll only be working with influencers that really support your vision.

1. INFLUENCER MARKETING HELPS YOU GROW FOLLOWERS ON SOCIAL MEDIA

Include a request to tag your brand in all influencer collaborations so that your social media channels get more fans as a result of the campaign. It might happen slowly, but worth it.

? Join 5k+ marketers receiving the best digital marketing and social media tips.

Have you had a chance to help someone today?

Don’t feel guilty or embarrassed telling me the truth.

You can help us with a great donation

Updating this article will only be possible through the donations of fantastic people like you.

Thank you

Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital’s marketing strategy training will unmercifully uncover what your marketing sucks at and show you how to build a marketing engine with channels and assets you fully own. The training will stir up lots of thinking and bring new ideas to activate new paths to conversion and boost CLTV effectively.

HOW TO CONVINCE YOUR BOSS ABOUT INFLUENCER MARKETING – TOP REASONS AND TRENDS

was brought to you by Mau
cat laptop rug book red glasses illustration

Mau is one of the most popular marketing consultants helping marketers like you lower customer acquisition costs and paid media dependency through custom training and strategy sessions. Mau‘s popular Digital Marketing Plan & Social Media Plan templates are used by thousands of marketers.

Book Mau for your next training day or join 5k+ marketers receiving Mau’s e-newsletter