How YouTube recommendations algorithm works in 2024. Learn how to optimise your YouTube videos for maximum reach & increase YouTube subscribers. Follow the tips below.

By Mau, a Senior Digital Marketing Specialist at eDigital.

Popular read > Australian most popular YouTube channels


If you want to be big on YouTube, you could do a funny meme or dance, but it is the YouTube recommendations algorithm that is ultimately going to find you and decide whether you blow up or not on the world’s most popular video platform.

YouTube is well known for hiding the game you are playing, not saying much about how its recommendations algorithm works, leaving millions of creators wondering what kind of videos YouTube’s recommendations algorithm likes the most.

In most cases, the YouTube recommendations algorithm doesn’t have an opinion about the content that you make. Most of the time, it focuses on what your viewers might have enjoyed in the past based on the below factors.

In order of importance:

  1. Watch time – the total minutes watched is the biggest signal of YouTube’s recommendation algorithm. This is the most important factor for your videos to get recommended on YouTube. This means people must be engaged with your videos. The longer people view your videos, the more likely your videos will get recommended.
  2. Other videos the viewer has watched
  3. The likes and dislikes of other videos
  4. The videos the user has commented on

There have been multiple times when LGBTQ creators on YouTube have been demonetised for discussing words like “sex,” “lesbian,” and “gay.” It has also been mentioned the YouTube algorithm does not recommend content related to hate speech or conspiracy theories.

A great book to find out more about how the YouTube algorithm works is “Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination” by Mark Bergen a Tech reporter at Bloomberg. 

Instead of catering to YouTube’s recommendations algorithm, you may want to concentrate on your YouTube fans. If you do, the algorithm will follow.

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  • Check your YouTube channel’s analytics regularly. It can help you to find patterns from your top-performing videos, as well as track new and returning viewers. It also allows you to view real-time subscriber counts and growth over time. This info can help you focus on the content your fans want to watch.


Understanding the YouTube recommendations algorithm is important for marketers and YouTube creators to optimise videos for discovery, increase viewer engagement and maximise video reach and exposure.

Having a proper understanding of the latest YouTube algorithm can help you build audience loyalty, stay competitive and enhance user experience.

eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.

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