Find below our best 7 tips for how to work with influencers in 2024. The best influencer marketing tips for working with influencers. 

Written by Mau, a Senior Influencer Marketing Specialist at eDigital.


Influencer marketing is now a $5 billion industry in the U.S.A. – and is expected to grow to $7 billion by 2024 – and marketers who already work with creators are now committing more budget to it. Meanwhile, some marketers from industries not usually associated with influencer marketing are leaning in and asking for the best tips on how to work with influencers


7. Commit influencer marketing budget to TikTok

For new marketers, now is the time to start your Influencer Marketing on TikTok as prices remain low. Existing marketers should evaluate their TikTok influencer investments to see whether to allocate more spending on TikTok.

Trending today > How to create an employee influencer program

6. Focus on Instagram Reels

Static posts aren’t going away, but Instagram is prioritising Reels. Marketers should follow suit with their influencers to ensure their content gets in front of audiences.

Popular this month > The top 10 world’s most popular YouTubers

5. Branded content deals should include Youtube Shorts 

Creators can now easily convert part of their long-form videos into Shorts using YouTube’s native tools.

Marketers are reading > How much do Influencers charge this year

4. Create shoppable branded content

When negotiating influencer contracts, ensure your influencers add shopping tags or other calls to action in their content. You (marketers) should do the same when boosting that content as ads or reposting on your social media accounts.

Influencers are reading > The top 25 female fitness influencers in the world

3. Make sure influencers are disclosing paid partnerships

This should be a no-brainer at this point, but given the recent controversy over nondisclosure in crypto partnerships, it’s worth this reminder. 

You will enjoy reading > The top 10 most-followed Instagram influencers in the world

2. License trusted creators

Licensing (or “whitelisting” as it was previously called) gives brands direct access to a creator’s accounts to easily boost creator posts as ads, including several targeting options to optimise your influencer marketing reach and conversions.

Editor’s pick > The top computer-generated influencers

1. Measure influencer marketing results

Marketers finally have a baseline from the Association for National Advertisers (ANA) on which to judge the effectiveness of their creator campaigns. Use it and iterate accordingly. 

Most useful read for marketers > The world’s best Influencer marketing platforms 

The top 10 most popular influencer marketing articles this year:

  1. How much do influencers charge this year?
  2. How to increase YouTube subscribers
  3. The world’s top 25 female fitness influencers and personal trainers – list
  4. The world’s top 25 sporting athletes on Instagram – list
  5. The top 25 most popular Australians on Instagram
  6.  The top 10 social media marketing trends for this year
  7. The top 25 luxury fashion brands on Instagram
  8. Facebook’s Advertising Interest Targeting List – Print-friendly version
  9. How to sell music online – Top tips
  10. The best Instagram widgets for your website


As the market dynamics change and consumer preferences shift, marketers can “be more” believable, efficient, memorable, organic, relevant, and effective with influencer marketing. Learn more about how to get started with influencer marketing by contacting us today.

Need support or training to boost your leads and sales? Contact us today! 

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing campaigns and help you build a marketing engine with channels and assets you fully own. The training will stir up your team’s thinking and bring new ideas to activate new conversion paths and effectively boost customer lifetime value.


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