Find below how to change your Mailchimp email text block colour background. It is super easy and fast :).

Written by Mau, a Senior Mailchimp Marketing Specialist at eDigital.

Most view today > How to change the whole MailChimp email background colour


The “Text content” block in Mailchimp does not allow changing its background colour.

You need to use the “boxed text” block to be able to change the block colour. See an example below where we change the background colour to the same default “grey” Mailchimp colour background.

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STEP 1: Choose the “boxed text” instead of the “text”

how to change mailchimp text colour background boxed text

how to change Mailchimp text colour background boxed text

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STEP 2: Click on the “Style” tab of that specific “boxed” text.

how to change mailchimp text colour background click boxed text style

how to change MailChimp text colour background click boxed text style

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STEP 3: Change the boxed text HTML colour background

how to change mailchimp text colour background add html

how to change Mailchimp text colour background add HTML

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STEP 4: Viola! Go and celebrate and ask your boss for a pay rise!


We changed all the “boxed text” to match the default Mailchimp email colour background. This “grey” colour HTML code is #fafafa in case you want to replicate what we did.


How to change colour background of a text block in Mailchimp

A quick question for you:

  • How much of your time and money on Mailchimp is generating benefits for your business?
  • Is it worth spending your limited time sending low-open-rate emails?
  • Would you be better off pivoting your marketing resources to other areas?

Just sending emails with Mailchimp will not result in boosting your sales and customer lifetime value

I see this ⛔️  MASSIVE ISSUE ⛔️  many times!

You can always change the way you see email marketing by starting a successful Digital Marketing strategy.

  Once you have your digital marketing strategy defined, your digital marketing executions will make more sense as they help you reach your expected marketing goals. 

A professionally well-crafted digital marketing strategy will:

✔︎ Free up valuable time
✔︎ Make you produce far less but better quality content and
✔︎ Get you far greater results

If you believe you have a creative, passionate and curious mind, I invite you to read How to Write the Best Digital Marketing Strategy and start marketing in a far more meaningful and effective way.

Need Mailchimp marketing training? Contact us today.

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A well-designed email on Mailchimp helps you present your message in a way that it’s easy and fast to digest.

A good colour background on a text block will make it easy for your email subscribers to read what’s on the text block, avoiding distractions and hopefully driving them to your preferred call to action. 

eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.

The services we offer include:

  • Strategic planning for social media and other digital marketing channels.
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Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing campaigns and help you build a marketing engine with channels and assets you fully own. The training will stir your team’s thinking and bring new ideas to activate new conversion paths and boost customer lifetime value.


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