TIPS FOR ACQUIRING AND RETAINING CUSTOMERS THROUGH ECONOMIC CHANGE REPORT by AdRoll

Find below the ‘Tips for Acquiring and Retaining Customers Through Economic Change” Report by AdRoll. If you need support with your Digital Marketing you can contact us.


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TIPS FOR ACQUIRING AND RETAINING CUSTOMERS THROUGH ECONOMIC CHANGE REPORT by AdRoll 

During periods of national prosperity, marketers may forget that their increasing sales aren’t caused by clever advertising and excellent products alone — purchases depend on consumers’ disposable income and their trust in business and the economy. But what happens when there’s a shift in this trust? What happens when an economic change hits small businesses, threatening their cash reserves and overall survival?

In these difficult times, the outlook may seem bleak for small businesses: sales drop, supply chains are impacted, and the demand for products and services starts to plunge. That being said, brands are not without advantages; most businesses have shifted to digital because that’s where the customers are, too.

The most important thing that you can do is to remain calm and strategic — with your online marketing strategies and especially your customers. You need to understand what they’re thinking, how their behaviours might change, and how to proactively get in front of their concerns.

The success of your business in the short and long term is a question of how quickly you can adapt to change and mold your marketing strategies accordingly.


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TIPS FOR ACQUIRING AND RETAINING CUSTOMERS THROUGH ECONOMIC CHANGE REPORT by AdRoll 

 

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