THE BEST TRIPWIRE EXAMPLES IN GROWTH MARKETING
Boost your marketing and get explosive sales using tripwires, a growth-hacking sales concept used by top professional marketers. Find below the best tripwire offer examples for growth hacking and growth marketers.
Written by Mau, a Senior Growth Marketing Specialist at eDigital.
THE BEST TRIPWIRE OFFER EXAMPLES
Successful Digital Marketers, Growth Marketers and Growth Hackers love tripwire offers!
Discover why they are the top secret to getting new customers.
But before you see the below examples you should find out what a tripwire is.
? Trending > What is a tripwire offer in marketing?
THE TOP REASONS TO USE A “TRIPWIRE” OFFER TO QUICKLY BOOST YOUR SALES
With a free offer, people will often be suspicious and wonder “what is the catch?”, whereas with a low-cost offer (tripwire) it tends to convert better because it helps to alleviate that suspicion.
Plus once someone goes from lead to buyer, they are more emotionally connected to what you offer next. It also allows your brand to sell many of these inexpensive items across different topics to test what your market wants and then customise follow-up communications that are more targeted.
THE TOP BENEFITS OF A TRIPWIRE IN MARKETING & GROWTH HACKING
A Tripwire offer is like dating.
If you ask a random stranger to marry you, chances are they’re going to end up saying no.
If they actually say yes, there’s something wrong!
But the reason they’re going to say no is that they don’t even know you.
But, what about if you ask a random stranger…
“Hey, would you like to go out for coffee?”
There’s a much higher chance that they’ll say yes.
And if the coffee date goes well, then you may ask him/her for dinner, and if the dinner date goes well, you may have more dates.
Then you may end up moving in together, then fast forward a few months, and then you may continue dating for a year or two.
And then if you ask her/him to marry you, the chances of him/her saying yes are much higher.
“A tripwire is an initial cool offer that is impossible to resist. A tripwire says: Hey, get this, crazily cheap with an amazing benefit for you”
Mau – Global Head of Marketing Strategy at eDigital
By getting people to take small little actions, you’re much more likely to get them to say yes to your big core offer.
A tripwire is such a good deal that is impossible to resist.
Pizza takeaway shops do this really well.
You own a takeaway pizza shop.
The lowest sales happen generally Tuesdays between 3 pm and 4 pm and you know Tuesday ( in general) is your worse day.
You only sell large pizzas (10 different types) between $16.95 and $26.95 depending on the pizza type.
You have just read this article and a “tripwire” idea came out of your mind. ?
You realised you could sell your cheapest to make four Pizza types for just a $9 cash payment. Knowing no one in town is selling large Pizzas for this price.
?Yeah! that’s right, you got your tripwire offer!
You may not be making that much money selling those 4 types of pizza for just 9 bucks, but you may be just cultivating a relationship with a customer who has the potential to spend several thousand dollars over many years, just because of that initial offer.
Why only offer 4 types of pizzas instead of all 10 types? Eventually, those bargain seekers would love to try the more premium pizzas (profit maximisers) you offer and on those premium pizzas is where you make sh*t loads of money.
Why do customers have to pay cash for your tripwire?
You do not want to make Visa or MasterCard richer while you do not make money on your tripwire.
And do not worry,
Bargain seekers will go to the nearest ATM to get the cash and take advantage of your tripwire.
Remember: as your business grows, people grow too. The bargain seeker may eventually earn more. And if you have taken the time to cultivate that relationship then you will have a loyal customer for a long time.
The above tripwire example should be able to be transferred to any type of business.
You can thank me by supporting me with a donation.
When donating, tell me what sort of tripwire you end up creating.
But, do not go, let me tell you a bit more about the concept of tripwires in marketing.
A Tripwire, which is a “micro-commitment”, get people to try your product/service for the first time with the aim of delighting them and getting them to buy more premium or more frequently from you.
The mission of a well-crafted “Tripwire” offer does not end with an “impossible to resist” promo code, offer, or discount code.
After a customer uses a tripwire, it is important to remind them and/or educate them about your hero (hopefully premium) product (profit maximiser).
Yes, a hero product is a premium product you sell that brings the most revenue and profit.
⚡️ Most read today > The best digital marketing channels – list
THE BEST TRIPWIRE OFFERS – EXAMPLES
HELLOW FRESH 40% OFF – PROMO CODE/ DISCOUNT CODE
??? Marketers are reading > The best social media listening tools
RAPPI – 40 PER CENT OFFER
TRIPWIRES WILL NOT WORK IF…
- You do not “wow” the customer. If you just offer a crazy offer but the service delivery or the product is not of amazing quality then people will never come back to you.
- You do not follow up. You forget to inspire or persuade your customer about your hero product (the one making you lots of $$) while they are enjoying their tripwire offer.
- The process to confirm a second purchase is not easy or convenient.
SHOPIFY’S “BRING YOUR IDEAS TO LIFE FOR $1/MONTH” TRIPWIRE OFFER EXAMPLE
Shopify uses tripwire offers all the time. That’s the hook they use to get new customers into their cash extraction net new customers will hardly be able to move away from. Why? Because once you have invested time to create a website, even if it was for free, you do not really want to move to a new provider.
✔️ Popular read > The Adweek Copywriting Handbook – Review
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THE BEST TRIPWIRE EXAMPLES FOR GROWTH MARKETING
Mau helps some of Australia’s ASX 200 companies lower customer acquisition costs and dependency on paid media. Mau is one of the most popular marketing consultants offering strategy sessions & workshops. Mau‘s premium Digital Marketing Plan & Social Media Plan templates are used by thousands of marketers