What is a product feed?

A product feed (also known as a product catalog) is a file made up of a list of products and attributes of those products such as category, SKU, price, colour, size, etc. Re-sellers or online affiliates promoting specific advertiser’s products need a way to promote links to those specific products from an advertiser’s product catalog. A product feed streamlines the process and allows re-sellers and online affiliates to locate product details, including description, SKU, price, etc. quickly and efficiently.


What is the Google Shopping feed?

The Google Shopping feed is the specific format developed by Google to power their product search ads.  It is widely used and considered the best format in the industry. Some large affiliate networks such as Commission Junction uses the same format as Google does.

What are the benefits of using the Google Shopping feed?

The Google Shopping feed has a clean, consistent, easy-to-use format.  Using the Google Shopping feed will increase the quality and consistency of product data.

If you are a publisher, re-seller or online affiliate, it will streamline your experience of searching and promoting product information and will pave the way for more accurate product-level benchmarking and analysis.

What type of advertisers use product feeds?

The Google Shopping feed is designed for online retail-focused advertisers, although advertisers with other business models may also leverage the Google Shopping feed.


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Mauricio Escobar is a Digital Marketing Specialist (Masters in Marketing), Certified Facebook/Adwords Professional, Certified SEO Consultant, Top Linkedin Influencer (6k connections), StartUp Investor, Writer, International Speaker. 15+ years experience optimising Digital Marketing Campaigns. Worked for top brands such as Realestate.com.au, News Limited, The Athletes Foot, Thrifty, NSW Government. Mauricio also trains marketers via Strategy WorkshopsTraining Sessions. His popular Digital Marketing Plan & Social Media Plan templates downloaded by thousands. Mauricio travels the world (37 countries visited) while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. Mauricio speaks three languages, football fan, latin dancer. Subscribe to Mauricio’s e-newsletter connect on LinkedIn Instagram Facebook

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By |February 3rd, 2018|google shopping|