HOW TO CHECK GOOGLE ANALYTICS TRACKING CODE IS WORKING

How to check your Google Analytics tracking code is working. Test your Google Analytics tracking code has been implemented correctly.  The best steps & instructions are below.

Brought to you by Mau, a Senior Google Analytics Specialist at eDigital.

HOW TO CHECK GOOGLE ANALYTICS TRACKING CODE IS WORKING

Installing Google Analytics on your website is pretty easy.

The hardest and most complex part of Google Analytics is to ensure your Google Analytics Account is clean from spam sessions, with the right goal tracking added and accurate eCommerce tracking. If you do not have these done properly, it means you will have inaccurate measurements and will make it very hard to make business decisions.

As Google Analytics rolls out new features every month. it is important to audit and check your Google Analytics account every six months to ensure your set-up, reporting and data are correct.

eDigital helps marketers, digital marketers, and even small business owners ensure their Google Analytics tracking code is working correctly through our Google Analytics auditing services. To find more, please contact us.

WHAT’S A GOOGLE ANALYTICS AUDIT?

A Google Analytics Audit is a document that checks and recommends issues, solutions and fixes to your current Google Analytics account. The document is prepared by a Web Analytics expert or specialist.

WHY YOU MIGHT NEED A GOOGLE ANALYTICS AUDIT?

Google Analytics audits are a great way to check the state and health of your current Google Analytics set-up, configuration and advanced settings. There might be key issues within your Google Analytics preventing you to take out most of the data about your web visitors, conversions (goals) and success metrics.

WHAT A GOOGLE ANALYTICS AUDIT INCLUDES?

eDigital Google Analytics Audit is delivered via PDF soft copy draft document and includes:

1. Account/Property/view structure: Revise the current account/property /view structure and provide any recommendations.

2. Google Analytics Code Audit: confirm all pages bear the right GA code. Check for old (urchin) or mixed/duplicate tracking codes and how to fix them. Check GA code is in the right position. If your site is using Google Tag Manager we will check GTM configuration is optimal.

3. Site Search Tracking: Determine whether a site search is being tracked correctly. Suggest the best way to get insights from Site Search. 

4. Bounces by type of traffic: Check how you are comparing bounce rates among paid, returning and new visitors and suggest the best way to get insights from Bounce rates data.

5. Review account filters: Audit any multiple filters in the Google Analytics setup and provide suggestions on how to best use and manage filters.

6. Custom tagging: Check Google Ads auto-tagging is enabled and that the Google URL builder is being used correctly for email marketing, social media posts, etc.

7. Mobile traffic and Conversions: Check for the right data and reports that generate insights on Mobile traffic vs Desktop traffic.

8. Macro Conversions: Check Macro conversions have been set up (goal tracking and event tracking) and reported correctly. Includes checking proper funnel configurations for the top Macro conversions/goals.

Dumb Google Analytics Questions facebook group eDigital

Dumb Google Analytics Questions Facebook group eDigital

9. Micro Conversions: Check Micro conversions have been set up and reported correctly.

10. Advanced Segments: Check your current advanced segment setup and recommend improvements or other key advanced segmentation.

11. Custom Reporting: Dozens of different custom reports can be set. However, you will only need a few to really track key success metrics. We check you have covered the top three most important custom reports for your business.

12. Duplicate content, referral Spam: Check Regex filters have been properly set up.

12. Exclude Internal IP addresses: check the proper filter is in place to exclude internal traffic from your company teams.

13. Source “Not provided”: Examine a way to hack non-provided keyword referral data and present opportunities for insights.

14. Alerts: Check alerts set up and provide recommendations on other top alerts missing.

15. Tools and Resources: provide any extra tools and resources to make the most out of GA.

16. On-site presentation: Up to 2 hours of presentation of the final PDF document and includes strategic recommendations.

Please email us to confirm your Google Analytics Audit needs so we can confirm the final price.

CONCLUSION

With the new Google Analytics 4 (GA4), it is even more important that your tracking code is working so you can get the insights you need to optimise your website and increase conversions and/or online purchases. For the best GA4 support, contact us today! 

Need Google Analytics 4 support, migration, set up or tracking services? Contact us today! 

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital’s marketing strategy training will unmercifully review your marketing campaigns and help you build a marketing engine with channels and assets you fully own. The training will stir up your team’s thinking and bring new ideas to activate new conversion paths and effectively boost customer lifetime value.

HOW TO CHECK GOOGLE ANALYTICS TRACKING CODE IS WORKING

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