Choosing the correct ad format for your campaign can ensure your ad is the most relevant and actionable for a particular customer at that moment. Some of the Adwords ad format options include:


  1. Text ads: The most common kind of Search ad includes a descriptive headline, website URL, and descriptive text like a call-to-action. Text ads show on the Google Search Network and Google Display Network.
  2. Ads with extensions: Ad extensions provide additional information to your text ad such as your business’s address or phone number. Ads with extensions can show on the Google Search Network and the Google Display Network (depending on the extension).
  3. Video Ads: They can be a standalone video ad or a video ad that runs inside another streaming video. Video ads can show on the Google Search Partners Network (not the Google Search Network) and Google Display Network.
  4. App promotion ads: App promotion ads send your users to an app store to download your app, or include a deep link directly into your app. App promotion ads show on the Google Search Network and Google Display Network.
  5. Shopping ads: Shopping ads contain an image, text with product and pricing information. They’re ideal if you’re managing a large inventory of products. Shopping ads show on the Google Search Network.
  6. Call only ads: Call-only ads allow your customers to call your business directly by clicking on your ad. They’re useful for driving phone calls to your business from devices that can make calls. Call only ads show on the Google Search Network.
  7. Image ads: Image ads capture people’s attention as they browse websites. Image ads show in the Google Display Network and Google Search Partners Network (not the Google Search Network).
  8. Rich Media ads: Rich media ads are engaging ad formats that often include animation or other types of motion. Rich Media ads show on the Google Display Network.



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