HOW TO REVIEW AND CLEAN UP A GOOGLE ADS CAMPAIGN AND ACCOUNT

Find below how to review and clean up a Google Ads campaign and account. If you need help with your Google Ads marketing (former Google Adwords), you can contact us, we offer Google Ads campaign management and optimisation services.

YOU CAN HELP US 💪🏼 Make a small contribution today so we can continue publishing free content 😀



HOW TO REVIEW AND CLEAN UP A GOOGLE ADS CAMPAIGN AND ACCOUNT

TASK 1: AD GROUPS

  • Tight ad groups to a max of 20-25 keywords, making sure every ad group has similar and relevant themed keywords so that the ad shown matches the keywords used in a search
  • Consider placing our top 10 best performing keywords into an Adgroup of their own, creating targeted copy for each of them

TASK 2: KEYWORDS

  • Remove keywords with zero impressions or very low impressions since they will have an impact in the overall QS (Quality Score)
  • Begin adding new keywords using competitor research
  • Remove duplicate keywords
  • Pause low QS keywords ONLY in the case that their text ads and landing pages are already optimal and still keyword is not performing

TASK 3: TEXT AD COPYWRITING

  • Review text ad copywriting to ensure relevant keywords are added for each Adgroup
  • Review text ads have a compelling “call to action”
  • Review text ads have the most optimal visible URL
  • Review opportunity to add/change “extensions”

TASK 4: OPTIMISE LANDING PAGES

  • Review landing pages for every ad group and confirm they are the most relevant landing page
  • Publish new landing pages for new ad-groups.

TASK 5: BIDDING STRATEGY

  • Review exact, phrase and board match and bidding strategy
  • Generally, your business should be bidding higher for exact matches followed by “phrase matching” bids.

TASK 6: CLEAN UP SEASONAL KEYWORDS

  • Delete/Pause keywords for seasonal events.
  • Re-allocate this seasonal budget to trending keywords/ad groups

TASK 7: CLEAN UP NEGATIVE KEYWORDS

  • Have all ad-groups, campaigns and accounts have the optimal negative keywords?
  • There might be some keywords that should be moved to the account level? some that can be duplicated to other campaigns?



YOU CAN HELP US 💪🏼 Make a small contribution today so we can continue publishing free content 😀

HOW TO REVIEW AND CLEAN UP A GOOGLE ADS CAMPAIGN AND ACCOUNT

was brought to you by…

MAU. award winning digital marketing specialist at eDigital Agency

Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. 15+ years optimising some of Australia’s top brands. MAU.trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. MAU. enjoys football, Latin music & hiking while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. Subscribe to MAU.’s e-newsletter connect on LinkedIn Instagram Facebook

eDigital – Australia’s “Digital Marketing” Destination

Share your opinion below 😀 ⇓