HOW TO ADD NEGATIVE KEYWORDS IN GOOGLE ADS

Find below how to add negative keywords in Google Ads. Brought to you by MAU. Digital Marketing Specialist at eDigital



HOW TO ADD NEGATIVE KEYWORDS IN GOOGLE ADS

ADDING NEGATIVE KEYWORDS TO A WHOLE ACCOUNT AT ONCE  OR MULTIPLE CAMPAIGNS

  • Log in to Google Ads.
  • If you are an agency with a MCC (My Client Centre) account, choose the account you want to add negative keywords. If you are not an agency with a MCC account, then you should be already on the account you want to add negative keywords to.
  • Go to “Shared library” (on the left-hand side menu)
  • Go to “Campaign Negative Keywords”>Click on “View”
  • Click in the +List button
  • Then create your negative keywords list
  • Save the list.
  • Open the list
  • Click on “Apply to campaigns” button.
  • Select the campaigns to share that negative keywords list with.
  • Click on Save
  • Viola! You have added your negative keywords list to the whole account or to multiple campaigns within your account.

Google Ads Managed Accounts (MCC) can finally share negative keyword lists across multiple client accounts.

You can create a single list of negative keywords that can be applied to accounts or campaigns within an MCC. Just follow the same process as per above but this time from the top-level MCC account. You will see that you can also click on “Shared Library” and follow the same process.

Do not have the time to implement this and need help with your Google Ads account support? Contact eDigital today!



HOW TO ADD NEGATIVE KEYWORDS IN GOOGLE ADS

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MAU. award winning digital marketing specialist at eDigital Agency

Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. 15+ years optimising some of Australia’s top brands. MAU.trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. MAU. enjoys football, latin music & hiking while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. Subscribe to MAU.’s e-newsletter connect on LinkedIn Instagram Facebook

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