THE BEST 12 FATHER’S DAY MARKETING IDEAS & EXAMPLES IN 2024

The best Father’s Day Marketing campaign ideas, messages, copy, slogans and promotion examples for this celebration on Sunday 3rd September 2024 in Australia.

Brought to you by Mau, a Senior Digital Marketing Specialist and trainer at eDigital.

Need some inspiration for your Father’s Day 2024 Marketing Campaign? Check out below some of the best Father’s Day Marketing ideas, campaigns and examples.

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BEFORE DECIDING ON YOUR FATHER’S DAY MARKETING CAMPAIGNS

MAKE “FATHER’S DAY” A KEY PART OF YOUR MARKETING PLAN

For some businesses “Father’s Day” is a massive sales boost it is a no-brainer to have it listed on their marketing plan. It is just embedded in the business DNA (i.e. electronics, DIY, sports equipment, etc).

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GET YOUR BRAND TO BE PART OF THE “FATHER’S DAY” FUN

Whether your customers are gathering the extended family for a “Father’s Day” getaway filled with BBQs, belly flops, backyard cricket, jet-setting some other best “Father’s Day” friendly activities ie.. beer tasting, movie night, family dinner, cooking class, live sports, family picnic, workout class, day spa, etc;  your brand should engage in the conversation and fun of the day.

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THIS DOES NOT APPLY TO MY BUSINESS AS WE SELL TO WOMEN

Can businesses target only women and also be part of “Father’s Day” to increase sales?  Yes, they can!
How? Ultimately most buyers of “Father’s Day” gifts are women. This means if you help your female buyers buy the right gifts and/or experiences for their close fathers it is likely they will help you back (buy from you again)
>Also, the lines between male-only products are female-only products are getting thinner. This means if you think only one gender is buying your products; you probably should run a buyer research study and get surprised.

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UNDERSTAND FATHER’S MINDSET ON “FATHER’S DAY” BEFORE CRAFTING CAMPAIGNS

  • Fathers want something with a fun meaning, for example, to be taken out for a sports event with their kids or a great outdoor adventure with no fuzz or hassles.

NAIL DOWN YOUR KEY MESSAGE THEMES THAT APPEAL TO “FATHER’S DAY” BUYERS

You also need to get into the buyer’s mindset and understand why they want to offer a great present or experience to their Father.

In most cases, people want to buy a present or an experience for their father because:

  • They want to show how grateful they are for all that their father has done for them
  • They want to say “thank you Father” for supporting the family commitments.
  • They want to acknowledge and thank their father for teaching them memorable life lessons.
  • They want to thank their fathers for helping them discover new ways of doing things.
  • They want to show gratitude for showing them how to be strong in adverse circumstances.
  • They want to show appreciation for their father’s generosity, especially with shared time.

Knowing the above them you can craft your marketing messages accordingly.

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THE MOST POPULAR “FATHER’S DAY” GIFTS

Below are the most popular “Father’s Day” gifts by the National Retailer Federation. This does not mean these are the type of gifts all dads want. Your brand can challenge the status quo and bring different ideas to your most valuable customers.

  • Books
  • Car accessories
  • Clothing & luxury fashion
  • Electronics
  • Gift cards
  • Greeting cards
  • Home improvement & gardening tools
  • Perfumes & fragrances
  • Skincare
  • Special outing
  • Sporting goods
  • Tools and appliances

When people were asked “What is important to consumers when picking out a Father’s Day gift?” the most popular response was: “Finding a gift that is unique or different”! So, do not be shy about promoting that unique product or service you believe some fathers will love.

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WHICH CHANNELS TO USE TO PROMOTE YOUR FATHER’S DAY CAMPAIGNS

When it comes to marketing “Father’s Day”, you’ve got many options:

  • Your website
  • Your affiliates (if you have an affiliate program already established)
  • Organic “Father’s Day” posts on Social Media
  • Paid ads on Social Media
  • Display banner advertising on key sites.
  • SMS Marketing
  • Online directories.
  • Outdoor advertising.
  • Special event on Father’s Day
  • Google My Business listing (update your listing if you have extended opening hours on Father’s Day)
  • Centre management marketing (if you are in a shopping centre you want to collaborate with your centre management marketing team)
  • Lastly, use your e-newsletter to communicate your Father’s Day promotions, offers, discounts and activities to people who already know about your business.

The more time you have to plan, the better your “Father’s Day” execution and the better the results. But as we all know, not everyone has time to put a full-blown “Father’s Day” marketing plan into effect months—or even weeks—ahead of Father’s Day, but that doesn’t mean you can’t find success at the last minute.

Here are a few Father’s Day marketing tips you can use to position your small business for success! And if you find that it’s too late for your business to market properly for this year’s Father’s Day, there’s always next year!

I share some of the tips from my Social Media Marketing Course on how to best action Father’s Day Marketing Campaigns plus tips, ideas and some of the best Father’s Day Marketing Campaigns.

If your hero “Father’s Day” item is food or a grocery item, it is important to know that Australia is the most promotional food and grocery market in the world, according to Nielsen, with an average of 35% of products sold at a discount between 2009-2019 with an average discount of 27%.

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ANALYSE LAST YEAR’S FATHER’S DAY MARKETING CAMPAIGN PERFORMANCE TO SEE WHAT RESONATED WITH YOUR AUDIENCES

Look for trends, such as:

  • What sold well? Did any products outperform your Father’s Day expectations last year? Be sure to stock up this year. And since there’s limited time until the big day, stock up SOON! And if you left with other products sitting on your shelves well into June, be sure to cut back on those to avoid clearance sales as the Father’s Day season winds down.
  • What was the average spend per purchase? Are there ways you can increase it? Retailers may want to consider setting up a small impulse-buy section with things most fathers love, for example, sports equipment, DIY tools and car accessories. Restaurateurs could set up a display with sampler trays of best-selling appetizers and desserts that can be pre-packaged and recommended to customers who come in for gift cards. Spa and salon owners can do likewise with gift baskets that include samples of your most popular products for dads. For more restaurant specials you can offer to draw in the Father’s Day crowd.
  • What times were the busiest? Be sure you’re staffed up and well-stocked during those times during Father’s Day. For other days with low traffic, consider holding special events and sales to draw in even more traffic and keep your guests browsing longer.

Tip: Make sure you talk to your team members who participated in building your last year’s Father’s Day marketing campaigns. They’re sure to have some great input and ideas for this year. With all of this info in hand, you now have a good idea of the Father’s Day-specific items you should focus on this year. From here, you can begin putting together your Father’s Day promotion plan by working backwards from Father’s Day date.

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PACKAGE IT UP FOR FATHER’S DAY!

Sometimes the only thing that does not make your sales explode during Father’s Day is just how you name your “Father’s Day” promotion.

Find below some cool examples and ideas for naming your “Father’s Day” deals…

  • “The indulgent King” is Great for Dads who love food and would love to get gifts they can enjoy in their kitchens or dining table.
  • “The beer/wine Connoisseur” is great for Dads who love their beer or wine and want to learn more about how to make their drink.
  • “The sight Seeker” is great for Dads who love photography, travel or adventure and want to head remotely – at least for a day!
  • “The handy Craftsman” is great for Dads who fancy DIY projects and tools.

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THE BEST “FATHER’S DAY” EMAIL  SUBJECT LINES

Planning to send one or a series of email marketing campaigns promoting Father’s Day? Check out some of the best Father’s Day email subject lines.

WHAT TO PLAN FOR FATHER’S DAY

Decide what you will promote, when, and where—and be sure to think about all of the Father’s Day marketing channels that are available to you, such as email marketing, direct mail, social media, and in-store signage.

Nail down all of the content you need—including headlines, calls-to-action, and social posts—before your Father’s Day business starts to pick up. Once you’re happy with it, schedule your campaigns in your email marketing and social media dashboard tools of choice. There’s still time to get at least 1-to 2 Father’s Day marketing campaigns out the door.

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START EXECUTING YOUR FATHER’S DAY MARKETING CAMPAIGNS 

As soon as possible, plot out Father’s Day campaigns and have your products ready! Customers are already shopping for Father’s Day, so it’s important that you’re ready for them when they start to come to your shop or visit your website.

Craft nice Father’s Day-related decorations on your physical store and/or a nice theme on your website’s home page.

By now you already know the key messages are:

  • Proudness for unconditional support
  • Appreciation for unlimited generosity
  • Gratitude for all the fun times
  • Recognition for their memorable life lessons
  • Thankfulness for their dedicated time when was needed

Keep in mind that some marketing tactics take a little more time to execute than others. You may be able to create and deploy Father’s Day social media posts up to the last minute, but it might be a little late to plan on rolling out a direct mail campaign. Unless you’re ready to roll this out in the coming days, you may need to rethink your Father’s Day marketing strategy to incorporate ideas that can be executed quickly.

If you’ve deployed any Father’s Day marketing campaigns already, or plan to in the coming days, be sure to keep an eye on your email and social campaigns to ensure everything you already have scheduled rolls out as planned.

Talk to your team to make sure they’re prepared to handle the Father’s Day rush that might ensue, and that they’re prepped with everything they need!

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TRACK YOUR FATHER’S DAY MARKETING CAMPAIGN RESULTS

If you’ve been preparing for Father’s Day since the beginning of the year, you’ll have plenty of time to monitor your promotional efforts and tweak anything that doesn’t seem to be working—or double down on what is. If you are already a bit late, there are still a few quick tips you can follow to capitalize on the last-minute audience:

  • Depending on in-store sales, move Father (dad) related hot-selling items to a more prominent display or introduce new promotions to juice up slow sales.
  • For last-minute shoppers, there is an opportunity to provide personalised service to help customers find the perfect Father’s Day gifts and upsell them on additional purchases.
  • Run a campaign with Groupon or another Daily deal website! Father’s Day is one of the busiest times of the year for these daily deals websites and draws tons of customers to the site looking for the perfect gift for their cool dad! Now’s a great time to get your products and services in front of this audience.
  • Try a “Father’s Day” referral marketing campaign with PartnerStack. A well-set-up referral marketing program can increase sales of your Father’s Day campaign.
  • Keep your eye on the numbers—and don’t be afraid to adjust your plans as needed—right up through Father’s Day date. Once Father’s Day marketing plans are in full swing, you can breathe a sigh of relief, and start thinking about your next campaign for June.

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THE BEST 12 FATHER’S DAY MARKETING CAMPAIGN IDEAS AND EXAMPLES IN 2024

AIRTASKER

Via Airtasker you can encourage your customers to offer a great gift to their dads using the pool of local talent. Some Airtasker ideas to get some of the mundane tasks off dads’ shoulders are:

  • Book a cleaner to wash your dad’s car.
  • Hire a pet sitter to walk your dad’s dog for a weekend while your dad can enjoy a holiday getaway.
  • Is your friend a new daddy? Book a babysitter and take your new dad friend for a great night out.
  • Hire a golf caddy for your dad’s next golf day.
  • Book a cleaner to clean and organise your dad’s shed or man cave.
  • Hire a gardener to help your dad complete that job he wants to be done. now!
  • Hire a pool specialist to come and service and clean your dad’s pool or spa.

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RALPH LAUREN “FATHER’S DAY” VIDEO

Ralph Lauren is one of the World’s top high fashion brands and uses video content to promote its brands during “Father’s Day” celebrations.

RUN A FUN “FATHER’S DAY” QUIZ

Using Interact Quiz maker, you can run a successful survey or quiz. For example: What type of Dad are you? The responses not only help you understand better your valuable audience but also build an expanded database of potential customers who are fathers.

Other quizzes you could run are…

  • What type of single dad are you?
  • What type of dad do you have? We will send the funny results to your dad today!

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FATHER’S DAY MARKETING NEEDS TO BE CREATIVE

What should a brand do on Father’s Day?

  • Make a parody: with so much going on a parody surely will take people’s attention.
  • Target audience. Consider focusing your message on a particular dad group: single dads, gay dads, grandfathers, future fathers as well as dads with adopted kids.
  • Invite your customers to be part of Father’s Day celebrations by running a contest or competition that will bring lots of user-generated content.
  • Create and share a funny Father’s Day meme that is relevant to your audience.
funniest fathers day meme

funniest Father’s Day meme

EMAIL MARKETING FOR FATHER’S DAY

Did you know you can create email marketing sequences with tools such as Active Campaign for Father’s Day? An example can be sending a variety of emails to your last year’s Father’s Day customers with some great offers and great content on how to enjoy the day.

Don’t have a Father’s Day email template yet? Check out Benchmark templates for Father’s Day.

MOST POPULAR EMOJIS FOR “FATHERS DAY” MARKETING CAMPAIGNS

According to Guy Hanson, chairman of the DMA Email Council and senior director of professional services at Return Path, emojis can aid your “Father’s Day” marketing campaigns. The “wrench” emoji seems to be the best one to use.

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CONCLUSION

Father’s Day has become a great opportunity for you to celebrate and connect with all the fathers who have trusted you when buying your brands. It is important to recognise that Fatherhood is also a challenge for some fathers and therefore you can offer some help or support as part of an ongoing campaign instead of a just one-day celebration. 

eDigital can help you conceptualise, plan, develop, run and optimise successful Father’s Day marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE BEST FATHER’S DAY MARKETING IDEAS & EXAMPLES IN 2024

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