NEW OPTIMAL FACEBOOK AD IMAGE SIZE 

Find below the new optimal Facebook ad image size for:

  • Facebook Linked ad
  • Facebook Carousel ad
  • Facebook video ad



1. NEW OPTIMAL FACEBOOK AD IMAGE SIZE – LINK AD TYPE

Best image size for a Facebook Mobile News Feed Link ad

Here’s how your ad will display on mobile devices with a screen size of 1,136 x 640 pixels:

  • Image displays as: 560 x 292 pixels
  • Headline: 1-2 lines (depending on length)
  • Text: 110 characters maximum
  • News Feed link description: 1 line

Best image size for a Facebook Desktop News Feed Link ad

  • Image displays as: 470 x 246 pixels
  • Headline: 1-2 lines (depending on length)
  • Text: 500 characters maximum
  • News Feed link description: 2-3 lines

Best image size for a Facebook Desktop Right Column Link ad

  • Image displays as: 254 x 133 pixels
  • Headline: 25 characters maximum
  • Text: 90 characters maximum

Best image size for an Instagram Mobile Feed Link ad

Design Recommendations:

  • Image ratio: 1.9:1 to 1:1
  • Recommended image size: 1,080 x 1,080 pixels
  • Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)
  • Your image may not include more than 20% text
  • Caption: Text only. 125 characters recommended, 2,200 characters max.

2. NEW OPTIMAL FACEBOOK AD IMAGE SIZE – CAROUSEL AD TYPE

Great ad option when you want to promote different messages, services or products. Most social media marketers use carousel ads to target people who visited specific sections or products on their website via Custom Audiences. If you do not know how to do it or do not have the time to do it, we are happy to help you 🙂 Please remember that Facebook desktop right column is not an option for carousel ads.

  • The recommended image size is 600 x 600 pixels
  • Your images should not include more than 20% text
  • The headline should be less than 40 characters
  • The link description should be less than 20 characters
  • Text should be kept under 90 characters

Best image size for a Facebook Mobile News Feed Carousel ad

Users can scroll through the products showcased on the carousel ad. Each image can link to a different section of your website. On mobile devices with a screen size of 1,136 x 640 pixels:

  • Image displays as: 460 x 460 pixels
  • Headline: 1-2 lines (depending on length)
  • Text: 120 characters maximum

Best image size for a Facebook Desktop News Feed Carousel ad

Your carousel images will show side-by-side in one News Feed ad. Each product links to a different section of your website.

  • Each image displays as: 200 x 200 pixels
  • Headline: 1-2 lines (depending on length)
  • Text: 500 characters maximum

Best image size for an Instagram Mobile Feed Carousel ad

The carousel ad on Instagram allows users to scroll through the products you’ve showcased.

Images:

  • Square photos with 1:1 aspect ratio
  • Min Dimensions: 600 x 600 px
  • Max Dimensions: 1936 x 1936 px
  • Max File Size: 30 MB per image

Captions:

  • Max Characters: 2,200
  • Max Caption: 1 (same caption is used across multiple images)

Carousel Unit:

  • Min: 3 photos, 1 link, 1 caption
  • Max: 5 photos, 5 links, 1 caption

Call-to-Action Options Avaliable:

  • Watch More
  • Book Now
  • Contact Us
  • Download
  • Learn More
  • Shop Now
  • Sign Up
  • Apply Now

3. NEW OPTIMAL FACEBOOK AD IMAGE SIZE – VIDEO AD TYPE

Facebook video ads are a great way to increase brand awareness of your new products and bring to life exact examples on how people are enjoying your products or services. Facebook video ads start automatically (with no sound) once people scroll through their Facebook feed, getting their attention.

The recommended text length is how many characters of ad copy could be displayed on smaller screens.

  • Thumbnail size: should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Recommended Aspect Ratio: 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77 / 16.9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen, no pillar boxing or letter boxing
  • File size: 4GB maximum on Facebook. 2.25GB maximum on Instagram.
  • Length: 120 minutes maximum on Facebook. 60 seconds maximum on Instagram.
  • Text: 90 characters
  • Your thumbnail image may not include more than 20% text



NEW OPTIMAL FACEBOOK AD IMAGE SIZE

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