Learn Facebook Audience Insights – Part 1

New to Facebook Marketing and want to learn how to use Facebook Audience Insights to better target your Facebook ads?

In these article series, we are going to imagine we are going to sell an healthy food supplement (the product) made by an Australian Nutritionist that will be available for anyone in Australia to buy it online.


Login to Facebook Audience Insights and select your top demographics. In this case we want to target Australian users > women > between 30 and 55 years old.

Some targeting options by “interests” include:

  • Healthy diet
  • healthy food
  • healthy food style
  • Jamie Oliver
  • Jamie Oliver’s Food Revolution
  • Layne Beachley
  • natural vitamins
  • Nutritionist
  • Olympic Games
  • Percy Jackson & the Olympians
  • Sarah Wilson (journalist)
  • Stephanie Gilmore
  • Weight loss (fitness and wellness)
  • Women’s Health (magazine)
  • Fitness and Wellbeing
  • Dieting
  • Nutrition