THE 2019 FACEBOOK’S TOPICS AND TRENDS REPORT
Find below The 2019 Facebook’s IQ Topics and Trends Report. Insights are organised by grow percentage 2018 vs 2017, age group and gender.
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THE 2019 FACEBOOK’S TOPICS AND TRENDS REPORT
Discover what’s on the rise in beauty, travel, food and more. Facebook IQ is sharing the topics of conversation that grew on Facebook in 2018 to help you plan for the year ahead.
KEY FACEBOOK TOPICS OF CONVERSATION 2019
TOP BEAUTY AND FASHION TOPICS AND TRENDS IN FACEBOOK 2019
- Korean beauty (k-beaty)
- Exfoliation
- Melaleuca Alternifolia
- Titanium Dioxide
- Animal Prints (snake skin zebra, etc) and Tropical prints
- Monstera Deliciosa
- Phthalate
- Plastic Pollution
- Microplastics
TOP COMMERCE TOPICS AND TRENDS IN FACEBOOK 2019
- Bioplastic
- Carbon dioxide removal
- Straw
TOP CIRCULAR ECONOMY TOPICS AND TRENDS IN FACEBOOK 2019
- Durable good
- Freeganism
- Sustainable fashion
TOP SELFIE SELLING TOPICS AND TRENDS IN FACEBOOK 2019
- Influencer marketing
- Smart TV
- Social Shopping
TOP ENTERTAINMENT TOPICS AND TRENDS IN FACEBOOK 2019
- Summoning ghosts
- Ouija board
- Horror comics
- Scary anime
- Suspense
- Signal to noise ratio
- Wireless router
- Woofer
- Twitch
- Fornite
- Autonomous sensory meridian response
- Livestream
- Virtual art
TOP FOOD AND DRINK TOPICS AND TRENDS IN 2019
- Calabaza
- Caldo de pollo
- Tiropita
- Brown sugar
- Pork and beans
- Soulfood
- Crust (baking)
- Einkorn Wheat
- Rice flour
TOP MIND AND BODY TOPICS AND TRENDS IN FACEBOOK 2019
- Eucalyptus Radiata
- Kimchi
- Turmeric
- Affirmations
- Productivity software
- Wu wei
- Detoxification
- Intermittent fasting
- Self care
TOP SCIENCE AND TECHNOLOGY TOPICS AND TRENDS IN FACEBOOK 2019
- Compositing (screens)
- Display resolution
- Palette (computing)
- Automotive Head-up display
- Remote camera
- Stationary bicycle
- Big bounce
- Galactic centre
- Outer space
TOP TRAVEL AND LEISURE TOPICS AND TRENDS IN FACEBOOK 2019
- Glamping
- Via Ferrata
- Zip line
- Beach soccer
- paddleboarding
- Parkour (jumps and kicks)
- Playground
- Rail trail
HOW DID FACEBOOK IDENTIFY THESE POPULAR 2019 TOP TOPICS AND TRENDS?
To identify topics, Facebook turned to their two monthly features—“Topics to Watch” and “Hot Topics”—and examined their combined findings over the previous year. They also explored the full universe of topics that grew from January 2017 to October 2018 on Facebook. The perspective provided by leading industry experts inspired additional topics to explore. Finally, they turned to third-party research and credible media sources to both inform and validate our overall findings.
For each topic of conversation, they relied on aggregated, anonymized, US-only data from January 2017 to October 2018 for people ages 18 and older who use Facebook. The full methodology is available in the report.
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THE 2019 FACEBOOK’S TOPICS AND TRENDS REPORT
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