DRIVING AWARENESS AND SALES WITH FACEBOOK VIDEO ADS – WEBINAR

Earning attention on mobile requires new ways of thinking. Video presents a new opportunity. This webinar explores how people experience video on their mobile devices, and how you can use video to help customers discover and connect with your business.



MOBILE AND VIDEO CONSUMPTION – GOES HAND IN HAND 

  • Facebook users spend 3 hours a day consuming content via mobile
  • 62% report checking their mobile phones 30 times a day. Americans are said to pick up their phones around 150-200 times a day.
  • 90% of people access mobile while shopping in store.
  • 57% of people watch their mobile while watching their tv

IMPORTANCE OF FACEBOOK VIDEO CONTENT

  • Mobile users are 1.5 times more likely to watch video every day than laptop or desktop users.
  • Video commands people’s attention: people spend 5 times longer watching video than static content across instagram and facebook.
  • In 2017 Mobile video will almost double double desktop video time.
  • 75% of all mobile data will be video by 2020
  • 150% increase in video consumption on instagram in the last six months (June to Dec 2016)
  • Quality of attantion on mobile is higher. 82% higher attention for a video ad viewed on a smartphone compared to tv.
  • Similarly, distraction was 79% lower on an smartphone screen than on a tv.

VIDEO CONTENT TYPE SHARED ON FACEBOOK

  • Experiences that are authentic. Real experiences of moments people want to share with family and friends.
  • Experiences that are expressive. Create expressive emotions via filters on their videos. Crazy, funny faces.
  • Experiences that are immersive. Videos that make you feel you are there. 360 videos (facebook rolled out 360 vidoes in Sep 2016 more than 250k uploaded in the first 3 months)
  • Experiences that are free to be shared. Ephemeral videos that get deleted after 24 hours (Instagram Stories, Snapchat) they do not need to overthink what they just posted.
  • Experiences that my friends will watch. Users want to know who exactly watch the videos shared (Snapchat).
  • Experiences that are intimate. Killing the social pressure of how many video views their videos had for a more intimate count of the close friends who watched it.
  • Experiences that inspire them. Throught videos people create stories that make them keep going. Keep them foused and trying harder to reach their goals. Apps such as Hyperlapse or Boomerang help build on visual effects that make their videos inspirational.

six essential ingredients of perfect facebook video ads shuttlerock

six essential ingredients of perfect facebook video ads shuttlerock

FACEBOOK VIDEO AD TYPES

  • Slideshow Video: by uploading a few still images, advertisers can show a nice light video type to audiences, specially in emerging markets where data plans are limited for video consumption. Also great for small busines who have no the budgets to create amazing video content.
  • Video in Carousel: shows nice short videos people can swipe. Great for clothing ads.
  • Max Lengh of video ads on Facebook is 120 min. Instagram is 60 seconds. Fabook videos under 30 seconds will loop continiously up to a 90 second cap and videos over 30 seconds will return to the first play.
  • Facebook recommends uploading HD videos.
  • BEST PRACTICES FORFACEBOK VIDEO ADS Caption the attention in the first 5 seconds via put your hero/celebrity or recognisable character  on the first 5 seconds, caption and text overlay is key to ensure people understand your videos.

BENEFITS OF FACEBOOK AND INSTRAGRAM VIDEO ADS

  • Capture peoples scarse attention during the day via Facebook, Instagram and their Audience network (other websites and apps).
  • Autoplay and Autocaptioning have proven to increase your video ad viewability.
  • Facebook will show your videos to the people who are more likely to pay attention within the target you selected.

BEST PRACTICES FOR FACEBOOK VIDEO ADS

  • Caption the attention in the first 5 seconds via put your hero/celebrity or recognisable character  on the first 5 seconds,
  • Caption and text overlay is key to ensure people understand your videos with no sound.
  • Experiement with hyperlapse or boomerang.
  • Re-purpose your exisiting video assets for video ad types such as video carousel.

FREE OFFICIAL FACEBOOK TRAINING AND SUPPORT



DRIVING AWARENESS AND SALES WITH FACEBOOK VIDEO ADS – WEBINAR

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