THE 11 MOST EFFECTIVE WAYS TO GROW YOUR EMAIL LIST IN 2024

The top 11 most effective ways to grow your email list in 2024. The best 11 tactics to get more email subscribers in 2024. 

Brought to you by Mau, a Senior email marketing specialist at eDigital

It has been proven that when you create resources that people want, giving people a true reason to opt-in, resources that people are willing to happily trade their email addresses for, people will love to subscribe to your email list. Therefore, when you find out what your followers need or what keeps them up at night then you can create an offer (lead magnet) that they will be eager to take action on.

THE 11 MOST EFFECTIVE WAYS TO GROW YOUR EMAIL LIST IN 2024

You don’t know how to get your most profitable customer segment onto your email list without sounding sales-y or pushy? It is not about the number of subscribers but getting the right subscribers.

In the last few years, I have grown my subscriber list to more than 5000+ subscribers who are interested in my Digital Marketing articles.

11. ONLINE SHORT COURSE OR CHALLENGE

One of the best ways to boost your email list is through education whether you facilitate a short course via email or a Facebook group or you challenge people to learn a new skill over a few days.

A lot of times you’re one step ahead of the people who are following you, so even if you don’t feel like an expert, you likely have something to teach. How can you shortcut a learning curve for your audience or help guide them through a topic that would be helpful with where they are at?

10. WEBINARS

An extremely effective way to get in front of your audience and showcase your expertise in a personal way.

I was terrified of the tech but I quickly learned that it’s not all that scary and webinars can be an incredible way to deliver training or new information to your audience while also giving them something valuable to exchange their email address for. You might decide not to directly pitch in your webinar, but if your webinar is great, people will show interest in learning more about your services anyway. Webinars are also an awesome way to help position you as an expert in your field. Tip: do not read in your webinars, try to use a more “conversational” tone.

With WebinarJam you can run both a pre-recorded webinar or a live webinar showing everything: face to face. picture in a picture (let’s say you want to share your screen while talking to people), mind maps and whiteboards.

You can do software demonstrations. Explain a PowerPoint presentation, keynote, Prezi, a Wirecast, Blackmagic, or trickster feed. Present polls, surveys and pre-recorded videos. Pretty much you present anything on a WebinarJam webinar.

9. TRIPWIRES: OFFERS IMPOSSIBLE TO RESIST

An easy way to get subscribers, especially if you offer products! Offering a tripwire (offer impossible to resist) can be extremely effective by letting your audience try your product or service at a great discount and then serving them through an email list so they become repeat customers down the line. Ever notice how all your favourite retailers have a pop up the moment you land on their website offering you a discount if you enter your email? Yeah, they know it works 🙂

Below is a “tripwire” offer example from Mike Buontempo, a marketer who teaches people how to become better at promoting their business with paid Facebook ads. Below is a screenshot of his Facebook Ad promoting his Audiobook for $1.99. This “tripwire” ad has thousands of views and hundreds of comments. Tripwires offers are also called “viral bait” offers, and every business should at least test this technique to see how many customers the offer brings. The objective of tripwires is simple: get people’s details so you can later remarket them with great content or other offers and hopefully, they will buy more premium products/services from you.

Mike Buontempo - Viral bait offer - popular facebook post

8. SURVEY 

People love to share their opinion and a survey can be a great way to stay in tune with what your audience needs from you by asking them to fill out a survey of intentional questions.

This allows you to capture their email addresses in the process while getting to know what you might be able to help them with. You can incentivise it by offering a chance to win a prize, which is a great way to say “thank you” to those who take the time to fill out your survey.

Nielsen survey Amazon Gift Card thank you email

Nielsen survey Amazon Gift Card thank you email

7. RUN AN ONLINE QUIZ

This is one of my favourites.

Few things make your followers more curious than getting quiz results for something fun they want to know about themselves.

Nothing’s better than a few-question quiz to gain insight into a problem you’re going to solve for them!

Make it fun, keep it on brand, and incorporate some lighthearted questions peppered with intentional actionable questions that will help you show up and serve your audience in bigger, better ways!

Tip: there is a great Quiz tool called: Interact Quiz Maker, worth checking out.

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6. GIVEAWAYS

Who doesn’t love a great giveaway?

People will raise their hands hoping that their lucky day has arrived!

Giveaways can be an awesome way to build up your email list and it can be a potential chance to collaborate with other brands to further your brands together while cooking up an awesome grand prize!

Giveaways can be an effective way to transition your audience off of social media and land them on your email list. They can also help you expand your reach by encouraging your followers to tag their friends for additional chances to win the giveaway!

5. FREE DOWNLOADS

Now, this is the most common way to boost your email list!

Some people call this the: opt-in, freemium, content upgrade, freebie… whatever you call it, you’ve likely entered your email address to get a bonus, premium or exclusive content piece. 

This guide is the perfect example of how you can create a piece of content that will add value for your audience and a free download can take the form of a PDF training (like this one!) or even a free graphic, video, episode or screensaver.

The possibilities are endless with this one!

4. MEMBERSHIP-BASED COMMUNITIES

People value exclusive communities.

There is something special about jumping into space where you know extra goodies are being shared and content is being put out for only those VIPS.

This is a great way to combine your social media efforts with building a newsletter list.

Require people to sign up for your newsletter to gain access to your online community, shoot out a confirmation email with a link to the community and BAM! you’re boosting your list and growing those platforms.

Running online communities can be hard work, so if you choose to do this, just make sure you can deliver your promises.

Be active and focus on serving your members well.

A  great tool that can help you build your membership is: Ontraport

words associated with community in facebook across the globe

words associated with community in Facebook across the globe

3. ACCESS TO “MONEY CAN’T BUY” EXPERIENCES

Have you ever been invited to an exclusive launch party or a fun event where all you do is rock up and enjoy?

To get the right people (your most profitable customer segment) to participate you need to ensure your events are related to the service or product you offer.

2. RUN BANNER ADS ON YOUR SITE INVITING PEOPLE TO SUBSCRIBE

I assume, you already are using a great email marketing platform.

What you can do then is create a page on your site where people subscribe to your email list, and then you can run banner ads across your website inviting people to subscribe.

At least, you can invite people to your top 20 or 50 most popular pages on your website. If they like your content they will subscribe to your e-newsletter.

1. RUN AN “EXIT INTENT” POPUP ON YOUR SITE

An “exit intent” pop-up can appear on users’ screens inviting them to subscribe to your weekly email or newsletter.

Make sure you choose a pop-up that allows you to block specific geolocations that tend to bring spammy traffic: India, Pakistan, Philippines, etc.

NEXT

  • Did you like this article? Subscribe to eDigital e-newsletter and be the first to get our Digital Marketing tips and advice 🙂
  • If you have not decided on your email marketing platform, you might want to read our “Best email marketing platforms” article.

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CONCLUSION

Progression is far more valuable than perfection.

Even if only 5 people subscribe to your first offer, they will be the right people who are excited about what you’re doing. 

Even if your offer is not as amazing as you might think it should be, the important thing is to get started today!

eDigital can help you conceptualise, plan, develop, run and optimise successful email marketing campaigns that generate leads, email subscribers and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE MOST EFFECTIVE WAYS TO GROW AN EMAIL LIST IN 2024

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