THE BEST 12 EMAIL MARKETING TIPS FOR 2024

Find the best 12 email marketing tips for 2024. Boost your email marketing, increase subscribers and boost your email open rates with the below top tips.

Curated by Mau, a Senior Digital Marketing Specialist at eDigital.

THE BEST 12 EMAIL MARKETING TIPS FOR 2024

Whether you’re collecting emails from customers or capturing emails from website visitors, the larger your email list, the more potential customers you can reach to grow your sales and your business.

Find below our top best 12 email marketing tips.

THE BEST 12 EMAIL MARKETING TIPS FOR 2024

12. SEND “TOPIC-SPECIFIC” EMAILS

Let subscribers tell you what they’re interested in when they opt-in. For example, The Washington Post operates around 70 different newsletters and has found that recipients consume around three times as much content as those who don’t use email e-newsletters.

11. ACTIVATE PARTNERSHIPS

Leverage partnerships with big, well-known brands who also send email marketing campaigns in your industry to create extra demand or test product lines.

10. HAVE EMAIL MARKETING TEMPLATES READY

Craft templates for recurring emails where you can swap out the content to keep it fresh.

9. GIFT YOUR EMAIL SUBSCRIBERS

The prospect of free gifts can help ensure your subscribers stay on your list.

8. KEEP YOUR EMAIL SUBSCRIBERS’ DETAILS UP-TO-DATE

7. RUN EXCLUSIVE COMPETITIONS FOR YOUR EMAIL SUBSCRIBERS

See below how Australian fast-food chain Oporto do this with a “Win one year Oporto” competition.

Win Oporto for a year update details email competition

Win Oporto for a year update details email competition

Send reminder emails at the end of your promotion period to reach those who may have missed your offer the first time or forgotten about it.

6. BUILD BRAND PURPOSE

Find authentic ways to be part of larger conversations and build a brand purpose that focuses on people, not just your products.

5. KEEP YOUR EMAIL DESIGN ELEMENTS CONSISTENT

A consistent email design will ensure subscribers know where to look and click for the main message of your email. You can use design and photography techniques like frames, product placement or direction, and colour balance help to make this more obvious.

4. RESEND A GREAT OFFER

If you find a great offer on an email is getting absolutely far better open rates and click-through rates than any other offer, you may want to consider resending the offer to the recipients who did not open it. This tactic can also work for an email with high open rate or click-through rate.

3. DELIVER VALUE ON EACH EMAIL

Stuck by this cardinal rule of great email marketing.

2. COMBINE EMAIL WITH MOBILE NOTIFICATIONS

Email remains extremely effective with older, highly engaged users, However, by contrast, mobile notifications tend to be used by younger groups.

1. REWARD YOUR EMAIL SUBSCRIBERS

Use great email marketing to do that. See below how Amazon did it by giving $25 dollars away to people who completed a survey.

Nielsen survey Amazon Gift Card thank you email

Nielsen survey Amazon Gift Card thank you email

CONCLUSION

Email marketing is a powerful marketing tool that can improve customer engagement, drive sales, and support different marketing goals. When used strategically and with a focus on delivering value to subscribers, it can be a cornerstone of your digital marketing strategy.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital’s marketing strategy training will unmercifully review your marketing campaigns and help you build a marketing engine with channels and assets you fully own. The training will stir up your team’s thinking and bring new ideas to activate new conversion paths and effectively boost customer lifetime value.

THE TOP EMAIL MARKETING TIPS FOR 2024

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Mau is a certified Facebook, Google Ads, SEO specialist, keynote speaker and one of Australia’s top marketing influencers. Mau offers digital marketing strategy support & training. Mau‘s premium Digital Marketing Plan & Social Media Plan templates are used by thousands of marketers.

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