PAYPAL mCOMMERCE INDEX TRENDS REPORT MAY 2019
Find below the new latest Paypal mCommerce Index Trends Report May 2019. Curated by MAU. Senior Digital Marketing Specialist at eDigital.
PAYPAL mCOMMERCE INDEX TRENDS REPORT MAY 2019
Pages: 16 – Size: 5.1mb
Some of the key takeaways of the Paypal mCommerce Index Trends Report May 2019 include:
- Even though there is a strong consumer demand for discounts, only one in five online retailers said they always had at least one promotion running.
- Most popular sales periods are: Boxing Day, End of the Financial Year Sales, Black Friday, Mid-season, January Sales, Cyber Monday, Click Frenzy, Back-to-School, Afteryay sales, Amazon Prime Day.
- The gap between consumer’s desire for a bargain and retailers sales activity represents an opportunity to get new customers.
- More than half of respondents confirmed they had made an impulse purchase online because it was on sale and that they prefer to shop sales online rather than contending other people in stores.
benefits of online sales – paypal
The opportunity for business owner and retailers:
- Drive sales while protecting margins by making targeted offers rather than discounting across the board.
- Consumer interest for Visual Search for ecommerce and online shopping is strong, particularly with younger shoppers (Gen Z). Visual Search technology implemented on your website could give you first-mover advantage; making the path to purchase seamless – from seeing something on the street, to snapping a picture, to finding a stockist.
visual search ecommerce trends australia 2019 – paypal
most popular sales periods australia – paypal
METHODOLOGY
The PayPal mCommerce Index: Trends Report 2019 surveys the payment patterns and expectations of Australian smartphone users and provides insights into the mobile commerce landscape. The research was commissioned by PayPal Australia and was conducted by ACA Research (ABN 66 001 598 558) between Friday 29 March and Friday 12 April 2019. Respondents completed an online self-completion survey, with a total of n=1,018 consumers and n=485 businesses taking part in the research. Sample was sourced through consumer and business research panels, with participants incentivised for completing the survey. The research was carried out in compliance with the AMSRS Guidelines and the National Privacy Principles. The research contains general observations about trends in mobile commerce, and does not take into account the objectives, situation or needs of any specific business or individual. Numbers may not add to 100% due to rounding.
SAMPLING
- The consumer research conducted by ACA Research consisted of a 5 minute online survey of n=1,018 Australians aged 18 and older, exploring adoption, usage and sentiment towards sales and discounts, as well as emerging online shopping experiences. Quotas were set on age, gender and location, to ensure data was nationally representative. Significance testing was conducted at a 95% confidence interval, with a potential sampling error of 3.07%. Generational Ages as at 2019: Gen Z (18-24 years); Gen Y (25-36 years); Gen X (37-51 years); Baby Boomer (52-66 years); Older Australians (67+ years)
- The business research conducted by ACA Research consisted of a 5 minute online survey of n = 485 decision makers within Australian businesses, exploring implementation of and sentiment towards sales and discounts, as well as emerging online shopping experiences. All businesses had to sell partially or wholly to consumers, and also sell or take payments online, with quotas set on turnover and location, to ensure the data provided a reliable cross section of Australian businesses. Significance testing was conducted at a 95% confidence interval, with a potential sampling error of 4.45%. The business sample included n=208 business owners or key decision
makers within the retail sector which is the primary sample referenced in the report and press release. Business/Retail Sizes
The report and press release reference different sized retailers which can be defined as follows: Micro-business/retailer: <$200,000 revenue; Small business/retailer: $200,000 – $2 million revenue; Mid-size retailer: $2 million – $10 million revenue; Large retailer: >$10 million revenue.
PAYPAL mCOMMERCE INDEX TRENDS REPORT MAY 2019
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