Pinterest this week (June 2nd 2015) announced Buyable Pins.The feature is a way for Pinterest users to buy stuff directly from pins.

In just a few weeks, Pinners in the U.S. will be able to buy their favorite Pinterest finds, right from the app,Tim Kendall, Head of product management at Pinterest, said.

The new “Buy itbutton will for sure help Pinterest increase revenue as it keeps growing internationally. This is an interesting announcement for the San Francisco based company, which launched in 2010 and announced $367 million in new funding in March 2015 at an $11 billion valuation.

When users search for pins, they will see prices for some of these pins — and they can buy the items in those pins within the Pinterest app. Once they find something they like in a pin, users can swipe in the app to choose just the right color for an item you want to buy. And there will be a new price filter, too, Pinterest engineering manager Chao Wang wrote on a blog post.

The new “Buy it” button feature on pins will be available in the U.S. on the iPhone and the iPad within the next few weeks. Android and desktop support will come later, Wang wrote. Pinterest users will be able to pay with Apple Pay or a credit card.

Pinterest isn’t going it alone with Buyable Pins. Partners in the rollout include Neiman Marcus, Nordstrom, Macy’s, Cole Haan, Jo-Ann Fabric and Craft Stores, Kate Spade, Michael’s, Gardener’s Supply Co., Ethan Allen, Madesmith, Poler Outdoor Stuff, and SOBU.

Businesses that use Shopify can turn on the new “Buy it” button feature with a few clicks, Kendall wrote. Companies can add the feature to Demandware-based stores, too.

With the new “Buy it” button feature; Pinterest is reinforcing its role as one of the top most important marketing and revenue referral online platform for many online businesses. If you do not have a Pinterest Strategy in place, you will need to act quickly, get trained and start executing best Pinterest marketing practices before your competition do”  Sydney based, Pinterest Marketing Consultant and Pinterest Trainer Mauricio Escobar said today.

Watch more about these announcement here…

Blomberg interview with Shopify CEO about the new Pinterest “bui it” button:



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