SMART CRITERIA FOR MARKETING GOALS & OBJECTIVES

When setting up specific objectives for your digital marketing or social media plan, you can use the SMART criteria to ensure each goal has a measurable set of criteria against which to evaluate progress.

SMART CRITERIA FOR MARKETING GOALS & OBJECTIVES

You  can use SMART criteria for objectives because they encourage you to think about the practicality of achieving each goal, rather than focusing on things that sound good but might not be feasible.

S = Specific in terms of what needs to be achieved
M = Measurable so that progress can be tracked and evaluated
A = Achievable so that your team has a realistic chance of success
R = Relevant to your business so it’s aligned with overall business goals
T = Timeframe within which the objective must be satisfied

AN OBJECTIVE EXAMPLE (USING THE SMART FORMULA)

• Increase 50% the amount of people visiting our product pages from social media channels this year compared to last financial year.

SMART CRITERIA VARIATIONS

You could also use the below variations:

• SMARTER (Specific, measurable, achievable, relevant, timeframe, evaluated, reviewed)
• SMARRT (Specific, measurable, achievable, relevant, realistic, timeframe)
• SMARTTA (Specific, measurable, achievable, relevant, timeframe, trackable, agreed)

SMART CRITERIA FOR GOALS AND OBJECTIVES