THE BEST 38 PROVEN TACTICS ON HOW TO INCREASE WEBSITE TRAFFIC FAST
Boost website traffic fast with these best marketing practices and tactics. Increase website visits with these digital marketing tips.
Brought to you by Mau, a Senior Digital Marketing Manager at eDigital.
HOW TO INCREASE WEBSITE TRAFFIC AND VISITS
Whether you’re looking for free, fast and simple ways you can activate or you want some top ideas on how to increase your website visitation – we have you covered with some proven ideas below…
HOW TO INCREASE WEBSITE TRAFFIC FAST – 38 IDEAS
38. YOUR BASELINE
A baseline is your starting point, the basis of comparison with your target goals.
For website owners, a baseline can be measuring the number of monthly visits, the sources of those visits (channels: social media, search engines, direct, referral) and the search phrases (keywords) driving that traffic to your website from search engines. You do not have to study data science to use Google Analytics and get these insights for free. Also – equally important – get some Google Analytics Training so you know how to set up goals, values and custom reports. Once you get your baseline, then you can move on to other activities to increase your website traffic.
Related > The best 10 marketing reporting tools and software
37. START DEFINING YOUR CONTENT STRATEGY
If you have assisted in my “Avoiding Content Tsunami with a Strategy” Master Class, you know the importance of deciding your content pillar to prove your mettle. Especially in a commoditised market, you need to build and focus your content around two or max three content topics your audience would love, engage and promote on behalf of you. A great content strategy should help you build resonance with the potential and current customers you are targeting. That’s why you see for example companies like Optus focused on Soccer matches and nature/wildlife documentaries only. They want to own that space and be one of the best in delivering that content to their audience.
36. RESPOND AND COMMENT ON KEY ONLINE COMMUNITIES
Find out where your potential client spends time on online communities, they can be on Facebook, Linkedin or other social media platforms. Look for opportunities where your business can step in and assist them with their problems.
Think – where else would your customers go to find your goods and services online?
Who else did it?: Airbnb used Craigslist to find listings of houses for rent and reached out to the renters to ask them to place their ads on Airbnb instead.
35. CREATE BUZZ AND SHARES BY HOLDING AN OFFER
The success of Mailbox.com is well documented – after all, they did manage to secure a waiting list of over 600,000 users just one week after launch. Their approach was to make an awesome launch video, after which people could only sign up and wait to try their product.
Think about it: People love what they can’t have… so how can you create a feeling of a secret gang that everyone wants to be part of? Use this to drive people to your website ready to sign up, register their interest or get in touch.
34. LIST YOUR BUSINESS WITHIN AN ONLINE MARKETPLACE
Just consider that any online marketplace has a financial interest in driving traffic to your website, so taking advantage of someone else’s willingness to promote your products or services is just smart business. Think about free directories, portals and marketplaces.
If you’re a new or small business you can also piggyback off the established brand of a respected marketplace – a big plus for any prospective customers who are thinking about visiting your website.
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33. INTEGRATE AND PARTNER TO GROW
In times of rapidly evolving technology, integrating your product or service with another business is a smart move. Many companies now use their Facebook pages as real-time forums and support areas or connect the ‘Like’ button to exclusive discounts. It’s a great way to generate some high-quality referral traffic to your website.
Get started: How could you integrate your business with social? Host content that answers your customers’ questions on your website and always links back to it. Can you use Pinterest marketing to get all your images driving traffic to your site?
Interesting read > The best 10 TikTok hashtags for likes
32. IMPROVE YOUR GOOGLE SEARCH RANKINGS (SEO) FOR YOUR TOP “LOW-HANGING FRUITS”
If you really want to increase website traffic you need to make sure it appears for your “low-hanging fruit” keywords. SEO was a key component in LinkedIn’s success as it grew from 2 million to 200 million users.
By allowing users to create public profiles (which could be indexed and ranked by Google), they helped to ensure that everyone listed on the platform could show up organically in search results. A great way to get loads of fresh traffic to the website.
Do it yourself: Use this online tool to generate a list of all SEO tasks for your website. You can start with a free trial and there are lots of simple things you can do for your website that won’t cost a cent.
31. ACTIVATE RETARGETING CAMPAIGNS
Retargeting allows you to reach people who have previously visited your website, subscribed to a newsletter made a purchase or have not converted.
Getting adverts for your business in front of these customers via Google Ads, Twitter or Facebook retargeting is a great way to remind them that you’re there and boost referral traffic to your website.
Think about creating audiences from your customer lists, website visitors and people who’ve liked or shared one of your posts. Promoting to people who have already shown interest is proven to be a really effective way to drive traffic to your website. Contact us when you are ready to learn digital marketing or get campaign management support.
Related > What is UTM tracking?
30. AUTOMATE EVERYTHING
Automation doesn’t mean you have to separate yourself from your customers – but it does allow you to do way more, in less time. So whether it’s driving more traffic to your website with auto-scheduled social media posts, or automating the messages they get once they arrive on your website – it’s an efficient way for website visits to convert into paying customers.
Find out more: Here’s a list of some great time-saving marketing automation tools we think you should get stuck into.
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29. START A REFERRAL PROGRAM
Dropbox generated lots of new traffic to their website and increased signups by a whopping 60% because they made it super easy for customers to tell their friends about them. To help encourage this they have been known to hand out incentives. For example, in the initial days of Dropbox, the company was offering 500MB for free for every new customer anyone could refer.
Below is a screenshot of a Felix mobile customer account with AUD$1505 of credit that brought 43 new customers to the brand (AUSD$35 for each new customer). The happy customer just needed to share the best felix mobile promo code with friends.
Idea time: Could you implement a simple referral scheme for your customers? How could you incentivise them to send more traffic to your website?
Popular read > The world’s top 10 referral programs
28. HOST A USEFUL CONTENT SERIES VIA YOUTUBE, SOUNDCLOUD, EMAIL OR WEBINAR
People love to learn, and webinars are a great way to share your words of wisdom with your eagerly waiting audience while educating them about topics related to your products and services.
Combined with effective social promotion campaigns, webinars are a great way to increase traffic to your website. Embed the webinar on your website for later viewing and don’t forget to optimise it for SEO to make sure it keeps generating traffic for you when people search for questions related to the topics you cover.
27. OPTIMISE KEY LANDING PAGES VIA A/B OR MULTIVARIABLE TESTING
A/B testing is when you run a test between two or more pages to see which one performs or converts the best once visitors arrive.
Once you have this cracked it can really help to encourage repeat traffic to your website, as visitors are happy to return to a website where they’ve had a great experience. Think about mixing up the headline and images or adding a video to your homepage.
Try this tool: Unbounce
26. CULTIVATE YOUR OWN PERSONAL FAN CLUB
I have – for example – 5k+ marketers who are receiving my weekly e-newsletter. Because eDigital is one of Australia’s top 5 most visited “marketing” websites, I have earned the right to email all these marketers with my top tips and best practices.
What you can do: Find people who love what you do or people who are closely related to your target market and strike up a conversation. Word of mouth can be a powerful tactic for getting people to visit your website.
25. USE YOUR CLIENTS’ SUCCESS AS CASE STUDIES
Businesses and people always need testimonials and case studies saying that their product or service works.
So be that testimonial. Being mentioned in a case study can help to send you a good amount of recurring traffic (as well as establish your professional brand).
Make a list of the products you use and love and the suppliers you work with, and ask if they’d be interested in you sharing your experience with their customers.
d anyone who want to recommend the brand24 brand.
24. USE SIMPLE GROW HACKING TECHNIQUES
Before Hotmail became the email powerhouse it is today, their investor suggested putting ‘PS I love you. Get your free E-mail at Hotmail‘ at the end of every email sent through them. The hype that was generated off the back of this resulted in Hotmail averaging 3000 new sign-ups a day in the beginning. They went on to get a staggering 1 million users in the next 6 months.
A fantastic book you should not miss if you really want to learn about growth hacking techniques is “Growth Hacker Marketing: A primer of the future of PR, Marketing and Advertising” by Ryan Holiday.
Try it yourself: Do you link to your website in your signature? And how could you entice people to click through?
Are you into sports? Check the top 25 sports hashtags on TikTok
23. ADD PERSONALITY TO YOUR BRAND
If you’re a new or small local business then it’s important that you have some ‘personal presence’ online. This boils down to how you present yourself to the public at large (or more accurately, how people perceive you). Your LinkedIn profile, your Twitter updates, your forum posts and your blog comments all meld together to form a personal brand.
Some top brands that have injected a fully genuine personality are:
- Frank Body
- Black Milk
3 simple rules to follow: be yourself, be transparent and be helpful – oh and always include a link back to your business’s website.
22. INVEST IN PROMOTING YOUR DEALS
Deal websites can be a great way to drive a fresh influx of traffic to your website – especially if you have an eye-catching deal to promote. Popular sites including Groupon and LivingSocial are great but don’t forget to look for local coupon or promotion websites to help boost your presence online.
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21. ENCOURAGE USERS TO PROMOTE PHOTOS OF THEM USING YOUR PRODUCTS OR SERVICES
If you’re a new business then you might not have much brand awareness yet.
Something that ticks the boxes of generating some brand awareness while also increasing your website traffic is to get customers to take snaps of themselves using your product or enjoying your service to share with you on social media.
Take action: Post the pictures on your website (maybe within a blog post) and share everything on social (with your customer’s permission of course). Personal pictures like this are more likely to catch someone’s attention on social media which can help to drive referral traffic from your social profiles.
20. PROMOTE YOUR WEBSITE OFFLINE
Fixed.com, a new app that helps you fight parking tickets took to the streets to promote its website and app. The startup employed a group of “Ticket Heroes,” or individuals who combed the city of San Francisco daily in search of ticketed vehicles. When they spotted a parking ticket they slapped a branded promo for the app on the windscreen with a link to the website.
RealtimeBoard.com, an online whiteboard for teams – used offline events to promote its brand and website to target customers. They also encouraged early users to write online reviews, which in turn brought more users to the website. They went from 0 users to a staggering 100,000 in 10 months. Pretty impressive.
Top tip: Don’t overthink it; Sometimes creative, targeted grassroots growth efforts can be your most effective way to drive customers online to your website.
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19. BUILD A KILLER PROSPECTIVE AND CURRENT CUSTOMER LIST
If you’re not already building up a list of email contacts then you’re going to miss out on some traffic-boosting content marketing opportunities down the line.
Having possession of an email list where you can promote your content, upcoming promotions and company news is invaluable if you want to grow your business online. It’s a great way to engage customers and drive them back to visit your website.
18. INCREASE THE SPEED OF YOUR WEBSITE FOR BOTH MOBILE AND DESKTOP
Google loves fast-loading websites and this means, a speedy website equals more traffic.
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17. CREATE A COMMUNITY FOR YOUR BRAND
If you’re a business that’s been around for a while and has built up a gang of loyal customers then it could be time to foster your own online community.
Look at Pinterest, in the beginning, they focused on a small group of passionate users, holding physical meetups for these users where they could get feedback and help get the word out. With over 100M users under its belt, we think it did the job.
16. RUN EVENTS
Whether it’s hosting or sponsoring, an event can be an excellent way to get more traffic to your website.
Did you know?: When the dating app, Tinder was first trying to get people to use their app they held exclusive parties at colleges in the USA, with one condition – you must have downloaded the Tinder app.
Could you prompt people to sign up or register for an event you want to host via your website? Don’t forget to promote your event with a link back to your site across all social media.
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Incentivising potential website visitors can be a great way to boost website traffic growth.
Get inspired: When PayPal was getting started they had a friend referral bounty. By paying $10 cash to each new customer and $10 to the customer who referred them, PayPal was able to hack early growth to tens of millions of users. They don’t run the offer any more in case you were wondering.
An incentive like this is also great to promote online across your social profiles. How could you incentivise potential customers to visit your website and convert?
14. CHECK ALL YOUR LISTINGS AND UP-TO-DATE AND CORRECT
This sounds obvious, but it’s something many businesses neglect. Having your business name, address and phone number online, in as many relevant places as possible, is a surefire way to increase the traffic to your website.
A Google Business listing is your numero uno priority – but after that get listed on Bing and Yahoo! for business. Yelp, Yellow Pages and White Pages are also good starting points. Branch out to more niche listing sites that are related to your business and industry after that.
Marketers are reading > The top 10 Pinterest Marketing trends
13. PARTNER UP TO HOST A GIVEAWAY
Partnering up to host a giveaway can be a great way to expose your business to a new audience.
If you’re a new business then consider partnering with an established brand to host a giveaway. After all, if no one knows about you, you may struggle to entice people back to your website to find out more.
Offer up your goods or services as a giveaway and ask your partner to host the details on their website and share it all over their social media channels.
Not only will the links back to your website help to boost authority, but you should see some referral traffic back to your website.
12. LOOK BEYOND GOOGLE
Everyone knows that Google is the heavyweight champion of search engines, but you should definitely consider paid advertising on other channels with a lower barrier to success like Bing, Facebook, Reddit, Stumbleupon or LinkedIn. Look for advertising opportunities or networks that your customers are likely to visit to boost your website traffic numbers. Check out this list.
11. GIVE AWAY FREE STUFF
This one’s simple. Give something to get something.
Check this out: When Uber was starting out they drove around entrepreneurs and investors for pitch events. A waste of petrol yes, but a waste of time no. Uber benefited from press mentions, sign-ups and traffic to the website as people flocked to find out what the hype was about.
Posting about an amazing giveaway on your website and linking back to it from promotions/campaigns can be a great way to generate visitors for your website – raising brand awareness.
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10. CONSIDER TAKING YOUR WEBSITE TO OTHER COUNTRIES
Does your website have traffic potential outside your existing country, region or language? If so then it’s time to look at expanding your empire online, driving more traffic to your website from far and wide.
Once you’ve determined if the market is big enough consider things like building a separate website, search and social media implications and of course translating your content.
9. FIND YOUR AHA! MOMENT
The eureka effect. A moment of deep insight. The point at which people start engaging with your business in the way you want them to. Working out what this is to make sure that everything you do is optimised towards getting customers to this point.
Real-life example: If Twitter can’t get a person to follow 30 other people, that person is very unlikely to ever come back. The best indicator of whether someone will continue using Dropbox is when they put at least one file in one Dropbox folder.
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8. USE PREVENTIVE AND EVOLUTIVE CUSTOMER SERVICE/SUPPORT
Most companies offer customer service via their website or social media as reactive support, meaning someone has an issue with your product or service and then you respond. Far more important and as part of your digital marketing strategy is to come up with what we call: preventive service and evolutive service. Preventive service offers content, articles and posts that educate your customers on how to better use/look after your offering. Evolutive customer service means ways you use your current customers to transform the way you offer support, you bring your customers as a key channel to help other customers and build tools to make it easy for this to happen.
7. AMPLIFY ALL YOUR IMAGES VIA PINTEREST
Did you know Pinterest has become one of the most effective ways to drive traffic to e-commerce product pages?
Just recently, you can now promote pins (America only) so you can amplify your brand exposure. Some interesting Pinterest statistics that will make you think about why you need to market on Pinterest: 85% of social media users go to Pinterest to find products they want to buy. 85% of Pinterest users are women.
Pins with pricing get 36% more likes than those without.
Send us an email to find out more.
Before you amplify your images, we recommend hiring a photographer to ensure you get the best images for your website.
6. FIND WHERE YOUR MOST VALUABLE CUSTOMERS ARE ON SOCIAL MEDIA
Before you start opening up new social media accounts. What we recommend is to find which are the top most popular social media channels where your most profitable customers are and then spend some time defining how your brand is going to offer value to those customers via unique and compelling content stories. eDigital runs social media strategy sessions where we can help you devise the best social media strategy for your business. If you just need some extra social media tools, you can visit our social media tools page or our best Instagram tools page.
Exclusive > The best social media brief template
5. OPTIMISE YOUR VIDEOS AND AMPLIFY THEM
Video Optimisation and Amplification: Your business is planning to create video content but is not sure how to optimise it for Search Engines and Social Media. We can train you or manage your video content strategy on YouTube, Vimeo, Facebook or any other channel. Long Videos in most cases do not work. 80% of book readers do NOT make it to the second chapter. The same happens in video content. Do not pretend people will swallow your long Video content. They will NOT! When briefing your video production provider ensure they know these:
- Consumers of video content hate long stories. Ensure what you say is not repeated or overly complicated.
- Go to the point.
- Clearly add the benefit you want to convey.
- Add a strong call to action (what do you want people to do/feel once they see your video). Do you want them to give you a call? email you? follow you on Twitter/Facebook? watch another video? buy a specific product? book an appointment? Ensure this is CLEAR!!!
- Be consistent with time: Make a video content calendar/plan.
- Be consistent with style: opening, endings, colours, font type, logo, presenter, lighting and background.
The benefits of having an optimised video:
- More engagement!
- More likely hood people will make it to the end and follow your call to action.
- More page views (great if you are monetizing your video content via TrueView ads)
- More content to schedule in your digital and social media assets (Facebook, Twitter, Pinterest, Instagram) instead of one single long piece.
- More content to offer to your partners, providers, etc.
- Easier and cheaper to edit/update if you need to as you will have mini video pieces apart
4. CREATE A COMMUNITY OUTREACH PROGRAM
Finally do not forget to plan for a community outreach program. When you support your local community, your local community will support your business. We can plan and deliver Local Community Outreach Programs and promote them using Social Media channels.
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3. LIST YOUR BUSINESS ON POPULAR ONLINE DIRECTORIES
Popular Online Directories and Online Classified Portals. Your business – depending on what industry you are in – needs to be listed on the likes of Yelp, Craiglist, Gumtree, Dimmi, Zomato, Tripadvisor and any other aggregator/directory or classified websites. You want to choose the ones that are relevant to your potential consumers and the ones that easily report Return on Investment (ROI) to your business. Dimmi, for example, has a great monthly performance report for restaurants.
2. USE DAILY DEALS WEBSITES
Daily Deals Websites and Apps. if you are in a business where you need to ensure people are using your facilities, You can use daily deals websites to promote your non-peak times. For example, if you own a restaurant, a beauty salon or a hotel, then you can promote your discounts and offers on Groupon (5 million Australian users – 1 million active taking offers – 20k business with an offer – numbers talked with Aus employees on May 2016), Living Social, ScoopOn, Catch of the Day, Cudo Also some daily deals aggregators will amplify the offers you have given to these daily deals websites such as Deals Extra, Scoopon, Catch.com.au, etc.
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1. SEO SEO SEO!
SEO is surely one of the most effective ways to generate traffic to your website. However, it might take a couple of years to harvest all the SEO work you do. The best is to start installing the Yoast SEO plugin for WordPress and learn how to ensure your new pages and blog posts are optimised.
Attracting visitors to your website is essential for increasing brand exposure, generating leads, acquiring customers, improving search engine rankings, gathering valuable data, building trust, and fostering engagement with your target audience. It is an integral part of your overall digital marketing strategy and plays a vital role in the success of your brand’s online presence.
eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.
Our digital marketing services include:
- Strategic planning for social media and other digital marketing channels.
- Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
- Marketing training: social media training and digital marketing training.
- SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
- Celebrity and influencer marketing campaign strategy.
- Brand development. Logo creation, brand personality development and design of marketing materials.
- Consumer contests/competitions/giveaways.
- Email marketing. Dip sequence design and deployment.
- Conversion rate optimisation. It is also called “path to purchase” optimisation.
Next > Start boosting your website’s visits by crafting the best Digital marketing plan with our premium template.
Contact us today and start boosting your leads and sales.
Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.
THE BEST PROVEN TACTICS TO INCREASE WEBSITE TRAFFIC FAST
Mau is one of the most popular marketing consultants offering the best marketing strategy training and the best social media training. Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates.