MASTER OF MARKETING – RMIT Online 2019
Find below the latest information and views on the 2019 Master of Marketing – RMIT Online. Curated by MAU. Senior Digital Marketing Specialist at eDigital.
This program is designed for current and aspiring managers who want to develop expertise in strategically planning, directing, implementing and monitoring an organisation’s marketing efforts. You’ll gain a deeper understanding of the role of marketing within an organisation and its relationship with other areas of business and management.
Fees: Tuition fees are AUD$3720 per course, totalling AUD$44,640 for 12 courses.
Duration: 2 years intensive part-time. Each course is 7 weeks in duration (12 courses) and requires a minimum of 15-20 hours a week study.
Intakes: 6 intakes annually (January, March, May, July, September and October).
The program courses include:
- Marketing Management
- Consumer Behaviour
- Marketing Research
- Marketing Communication Strategy
- Product Innovation
- Interactive Marketing
- Business and Network Marketing
- Services Marketing
- Social Marketing
- Brand Strategy
- Strategic Marketing
- Business Research Design
This is an introductory course that examines marketing as both an activity concerned with managing specific variables related to the marketing mix and as a philosophy, guided by a consumer-orientation. You will be encouraged to be an active learner throughout this course by evaluating customer needs and expectations and how that may affect marketing strategy for a particular business, product or service.
MASTER OF MARKETING – RMIT Online
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