eDigital offers the best Facebook marketing training for government departments, teams and agencies in Australia. You can choose from online training or in-person sessions. eDigital’s Facebook marketing Training for Government departments & agencies is customised and carefully crafted to solve your exact government department’s Facebook communication needs.

We work with you to define your Facebook training objectives, content and deliverables for your Government department.



Better Facebook marketing skills across government teams can provide a turning point for successful public and community engagement.

Building an authentic sense of community and engagement is one of the most important objectives for Facebook usage among Government departmentsagencies and councils.

Especially in times of public crisis and/or uncertainty, a well-trained government team in Facebook communications – at all levels (national/state/council) – will help you achieve your government communication objectives.

Facebook marketing for government training provides an opportunity to better inform the public on what’s happening at all levels of your government department, how your budget is being used and the successful work you are offering to the citizens of your area or region.

Improvements in how Government departments use Facebook will surely translate into higher perception, reputation and trust.


eDigital’s “Facebook Training for Government” program offers your team the convenience of online or in-person learning.

Our training facilitators are Facebook Marketing Specialists who will work with you to define your Facebook training objectives and learning outcomes.

Our Facebook training for Government departments is flexible and can be delivered as:

  • Full-day and half-day workshops (online or in-person) or
  • A set of training sessions during the year: great for gov teams looking for ongoing Facebook support.

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We will work with you to define your Facebook training agenda. Some of the social media topics your government communication team may be interested in include:

  • The latest Facebook trends, updates and best practices. Does your team want to know what’s in fashion in the social media communications for the Government? Latest advice on how to increase Facebook’s organic reach and some of the latest platform algorithm updates.
  • Benchmark. Review some good and bad government Facebook posting examples relevant to your current issues and challenges.
  • Branding. Topics may include:
    • How to best showcase your government branding, personality, voice and tone.
    • Does your personality, voice and tone have to differ on each platform?
    • How to develop an engaging and cohesive voice when multiple members are posting across many topics?
  • Audiences. Defining your key audiences on Facebook. Who they are and why/when they are online.
  • Planning. Topics may include:
    • How to plan Facebook content. Including ethical elements to consider.
    • How to brainstorm for content ideas and review content types/options.
    • Learn about Facebook frequency (how often to post) and the best days and times to post.
    • How to develop an image or video template for Facebook.
    • Find the most optimal image sizes for Facebook posts.
    • How to brief photographers and/or videographers on the best Facebook content.
    • Learn about the most optimal caption length for Facebook posts.
    • How to balance talking about multiple topics you need to inform the public about? This includes prevention campaigns, emergency (bushfires, etc) content, day to day work.
    • How to use popular national events to connect with the public on Facebook. Examples: Australia Day, Valentine’s Day, Mother’s Day, Father’s Day, Christmas and New Year’s Eve.
    • How to curate content for niche audiences on Facebook who get support from your government: ie: retail, entrepreneurs, job seekers, people with disabilities, environmentalists, students, fast-growing industries, etc.
    • How to use customer service insights to create popular Facebook content.
  • Creative considerations. Topics may include:
    • Discuss some of the top visual and creative considerations to boost Facebook engagement.
    • Content types that work best for Facebook.
    • How to turn boring Government announcements into Facebook posts people want to find out more.
    • How to transform technical language into an exciting language your Facebook followers can easily understand.
    • How to announce new Government announcements and not be seen as “ridiculous” Government demands.
  • Facebook management. Topics may include:
    • How to successfully manage multiple Facebook accounts.
    • How to create a cohesive Facebook Policy.
    • How to craft a “Facebook publishing guidelines” document so your team knows what to post.
    • When to delete a “sleepy” Facebook account no longer use or with minimal use.
  • Social Media publishing. Facebook direct posting vs Posting via Facebook Business Suite vs posting via Facebook Creator Studio vs a social media posting tool. What’s best?
  • Participation. Topics may include:
    • How to deal with radically different opinions and feelings posted on Facebook about your government department’s hard work, initiatives and efforts.
    • How to avoid people’s patience with the Government’s Facebook posting running thin.
    • How to not light people’s fuse to behave badly about controversial government initiatives on Facebook.
    • How to better promote public locations and/or venues managed by your government department on Facebook. i.e: sports complexes, swimming pools, national parks, libraries, botanic gardens, performing arts centres,
  • Managing negative commentary. Topics may include:
    • How to respond to and manage negative reviews, criticism, negative commentary and trolling on Facebook.
    • How to deal with spiky, snarky, rude, sensitive or sarcastic commentary or cynical, non-sense demands posted on Facebook.
    • How to manage people slamming your government’s work, mistakes and/or decisions on your Government’s Facebook account.
    • How to interact with public tête-à-têtes disagreements on Facebook.
    • How to manage awkward online altercations or rants initiated on Facebook.
negative social media criticism disapproval Government crisis Department of Child Protection South Australia

negative social media criticism disapproval – Government crisis – Department of Child Protection South Australia – Lead to chief’s resignation Cathy Taylor

  • Reporting and presenting results. Topics may include:
    • The best practices for Facebook reporting.
    • How to create a meaningful Facebook report that is easy to understand and offers the best insights.
    • Understand the difference between Facebook communication objectives and metrics
    • How to choose the most important metrics for your Facebook reporting.
  • Winning stakeholder support. How to communicate the benefits of Facebook marketing and earn more budget from your executive team.
  • Facebook listening. Learn how to keep an eye on key public Facebook conversations affecting your government department or council. How to become aware of issues affecting your community on social media and not ignore or lightly treat them.
  • Facebook manager recruitment. Learn the key skills to look for when hiring a Facebook manager.
  • Social media tools. Learn more about the top most popular Facebook marketing tools.
  • Journalism vs Facebook publishing. Is there a difference professional journalists working in Government communications teams should know about?

We can help you and your Government team navigate any of the above Facebook communication challenges and issues or with any other specific topic affecting your government’s effectiveness on social media. We have years of experience in delivering Facebook training for government departments and local councils.

When planning and managing it right, Facebook becomes a tool to boost followers and keep citizens and residents happy.

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Our Facebook training programs for Government agencies can be run anywhere in Australia including main cities such as Sydney, Melbourne, Brisbane, Perth, Adelaide and other major cities or towns. Online sessions are also available for clients outside Australia.


Mau is a Senior Facebook Specialist with 17+ years of experience helping both private companies and government teams become better at using Facebook. Mau’s professional career has included both roles in the private sector and State Government.

As a Senior Online Communications Specialist at the former NSW Department of Lands, Mau helped the communications team devise strategies for better Facebook reach and engagement.

Now at eDigital, Mau has also facilitated hundreds of workshops and training sessions for marketing teams and business owners.

Mau has been a guest speaker for the General Assembly tech school in Sydney and Melbourne. A guest training facilitator at the Digital Marketing Connection Meetup group and the Mobile Marketing Meetup group.

Mau has also keynoted at conferences for companies including The GP Group, The Future of Social Media conference by IBRC, the Athlete’s Foot Franchise Conference and Future Retail Leaders by the Retail Institute of the Australian Retail Association.

Mau’s articles have been read by more than 1+ million marketers and business owners and 5k+ curious minds are subscribed to his e-newsletter.

On a personal level, Mau has been chasing the best hikes and waterfalls in 38 countries. Mau has resided in different places around Australia and overseas including stints in Mexico, Brazil, Spain and Vietnam. Mau’s main interests include nature, art, fitness, psychology, travel, sustainable practices and circular & sharing economies. Mau does not own a car and loves cycling or walking. Mau is a teetotal and a non-smoker.

To see Mau‘s full professional experience and reviews, please visit Mau‘s Linkedin profile.

Selected reviews from previous clients:

  • I have used different training facilitators – by far Mau from eDigital is the best
  • Mau is Superb, highly recommended
  • Nobody beats Mau. Brilliant person and shines in every way
  • Mau explains with a smooth, flowing and dynamic style that educates, entertains and inspires”
  • “The Facebook training was great. Mau is an expert who can capture your attention and still get you to remember key aspects of successful Facebook marketing
  • Mau knows his craft and communicates his stories to great effect. Thanks again for your great training and quick confirmation
  • Mau was more than a pleasure to work with, very friendly, professional, did incredible work at a good price, with great communication. Delivered our Facebook marketing training on time. I will work with Mau again and I highly recommend him.

We can 100% tailor your Government department’s Facebook training session to your specific needs. To get a quote, simply contact us today.


Five easy steps to get your government team book for a Facebook training session:

Step 1: Please send us an email with your specific Facebook training objectives, initial dates, sessions, and exact deliverables (What you would like participants to be able to action, complete, achieve and manage after the training)

Step 2: We will call you to confirm your Facebook training brief.

Step 3: Once your brief is confirmed and all clear, we will send you a quote for you to complete the payment.

Step 5: Once the payment is completed, we will facilitate Facebook training for your government agency.


Some of the biggest advantages of Facebook training for the government are:

  • Build and strengthen relationships. Engaging with your community over Facebook is an incredibly easy way to make them feel valued and important.
  • Boost awareness and preference. The public does not visit government websites unless they have a specific need or issue to be fixed or resolved. Facebook is a great tool to keep the relationship alive and build positive sentiment around all the activities completed by your government teams.
  • Increase trust. The more you are open to communicating on Facebook, the more transparent your government department is perceived. This will help the public build trust and be more empathetic about your specific challenges.
  • Monitoring. Facebook allows government teams to find out about issues within their community.
  • Crisis management. Facebook allows government agencies to reach people during a crisis and minimise stress.

Using Facebook for your government agency shows that your government department is not only knowledgeable about new Facebook trends but also agile enough to apply them to your own communication needs.

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eDigital can help you conceptualise, plan, develop and facilitate successful Facebook marketing training for your Government department or agency. 

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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Mau is one of the most popular marketing consultants offering the best marketing strategy training and the best social media training. Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates

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