WHAT IS HUB VIDEO CONTENT?

Find below the meaning, definition and benefits of hub video content in marketing. Brought to you by MAU. Digital Marketing Specialist at eDigital.

WHAT IS HUB VIDEO CONTENT? 

HUB VIDEO CONTENT DEFINITION AND MEANING

Hub content is regular scheduled push content designed for your prospective customer. This content typically has a lower video production value than Hero content, but is longer and more episodic in nature – the perfect format to dig deeper into your brand identity and core value propositions. Hub content is where you can talk in detail about what your brand stands for and what your customers are interested in.

HUB VIDEO CONTENT – TOP REASONS TO USE IT IN MARKETING

• Hub content makes you bring more repeat visits
• Hub content brings extra traffic to your website
• Hub content aids on your brand awareness goals
• Hub content engages users and educate them about the “hub” topic.
• Hub content brings more sales if you can track and tie those visits to your final conversion points.

TURKISH AIRLINES #FORTUNE TRAVELLER CAMPAIGN

Is your brand planning to recruit some of your country most popular bloggers/vloggers and want to learn how other brands have done it?

Last year (2014), the marketing world was very impressed with the Kobe and Messi hero content created by Turkish Airlines which resulted in more than 100 million views on Youtube across the world.

At the end of last year (October 2014), the same brand (Turkish Airlines) decided to follow up their Youtube momentum with a “hub content” video series strategy called #FortuneTraveller that invited 10 of the worlds most popular youtube vloggers to experience Turkey (specially Istambul) and also have giving the bloggers to have a chance to travel to one of the locations the airlines flies to.

#FortuneTraveller Vloggers/Bloggers profiles

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Name	Activity	Country	Youtube Subscribers	Most popular video – video views
Damien Walters	Free runner	UK	500k	23m
Brodie Smith	Ultimate player	USA	900k	17m
Davin Super tramp	AdventureVlogger	USA	2.8m	42m
Daaruum	Fashion blogger	Germany	960k	1.6m
Séan Garnier	Football Freestyle	France	240k	2.7m
Cheka	English Teacher	Japan	370k	8.8m
Funforlouis	Adventurer	UK	1.1m	1.9m
Sonya Esman	Style Blogger	Russia/Canada	1m	1.9m
Valenti San Juan	Free runner	Spain	94k	1m
Minute Papillon	Comedian	France	520m	3m

#FortuneTraveller Key Campaign Objective

Create brand awareness and promote Turkish Airlines business class

#FortuneTraveller Campaign Execution

• Recruit 10 of the worlds most popular youtube vloggers via Rightster.
• 30 brand created videos with vloggers

#FortuneTraveller Campaign Results (by Feb 3 -2015)

• 8 million plus youtube video views
• 473 other youtube videos mentioning #FortuneTraveller “turkish airlines”.
• 9530 mentions on web pages around the world.
• 263 public facebook posts mentioning #FortuneTraveller “turkish airlines”.
• 62 tweets mentioning #FortuneTraveller “turkish airlines”.
• One LinkedIn mention for #FortuneTraveller “turkish airlines“. Possible two by the time you read this article as I will be promoting this article on my LinkedIn Profile.

WHAT IS HUB VIDEO CONTENT?