WHAT IS HUB VIDEO CONTENT?

Find below the meaning, definition and benefits of hub video content in marketing. Brought to you by MAU. Digital Marketing Specialist at eDigital.



WHAT IS HUB VIDEO CONTENT? 

HUB VIDEO CONTENT DEFINITION AND MEANING

Hub content is regular scheduled push content designed for your prospective customer. This content typically has a lower video production value than Hero content, but is longer and more episodic in nature – the perfect format to dig deeper into your brand identity and core value propositions. Hub content is where you can talk in detail about what your brand stands for and what your customers are interested in.

HUB VIDEO CONTENT – TOP REASONS TO USE IT IN MARKETING

  • Hub content makes you bring more repeat visits
  • Hub content brings extra traffic to your website
  • Hub content aids on your brand awareness goals
  • Hub content engages users and educate them about the “hub” topic.
  • Hub content brings more sales if you can track and tie those visits to your final conversion points.

TURKISH AIRLINES #FORTUNE TRAVELLER CAMPAIGN

#Fortunetraveller campaign Results turkish airlines hub content example eDigital Agency Mauricio Escobar

#Fortunetraveller campaign Results turkish airlines hub content example eDigital Agency Mauricio Escobar

Is your brand planning to recruit some of your country most popular bloggers/vloggers and want to learn how other brands have done it?

Last year (2014), the marketing world was very impressed with the Kobe and Messi hero content created by Turkish Airlines which resulted in more than 100 million views on Youtube across the world.

At the end of last year (October 2014), the same brand (Turkish Airlines) decided to follow up their Youtube momentum with a “hub content” video series strategy called #FortuneTraveller that invited 10 of the worlds most popular youtube vloggers to experience Turkey (specially Istambul) and also have giving the bloggers to have a chance to travel to one of the locations the airlines flies to.

#FortuneTraveller Vloggers/Bloggers profiles

[/fusion_builder_column]
#Fortunetraveller campaign Results turkish airlines Selected Youtube vloggers creators bloggers eDigital Agency Mauricio Escobar

#Fortunetraveller campaign Results turkish airlines Selected Youtube vloggers creators bloggers eDigital Agency Mauricio Escobar

Name Activity Country Youtube Subscribers Most popular video – video views
Damien Walters Free runner UK 500k 23m
Brodie Smith Ultimate player USA 900k 17m
Davin Super tramp AdventureVlogger USA 2.8m 42m
Daaruum Fashion blogger Germany 960k 1.6m
Séan Garnier Football Freestyle France 240k 2.7m
Cheka English Teacher Japan 370k 8.8m
Funforlouis Adventurer UK 1.1m 1.9m
Sonya Esman Style Blogger Russia/Canada 1m 1.9m
Valenti San Juan Free runner Spain 94k 1m
Minute Papillon Comedian France 520m 3m

#FortuneTraveller Key Campaign Objective

Create brand awareness and promote Turkish Airlines business class

#FortuneTraveller Campaign Execution

  • Recruit 10 of the worlds most popular youtube vloggers via Rightster.
  • 30 brand created videos with vloggers


#FortuneTraveller Campaign Results (by Feb 3 -2015)

WHAT IS HUB VIDEO CONTENT?

was brought to you by…

MAU. award winning digital marketing specialist at eDigital Agency

Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. 15+ years optimising some of Australia’s top brands. MAU.trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. MAU. enjoys football, latin music & hiking while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. Subscribe to MAU.’s e-newsletter connect on LinkedIn Instagram Facebook

eDigital – Australia’s “Digital Marketing” Destination

Share your opinion below 😀 ⇓