THE BEST BRAND AWARENESS SURVEY QUESTIONS

Find below some of the best brand awareness survey questions to measure the health of your brand. Increase brand value over time by correctly and consistently measuring customers’ awareness of your brand.

Curated by Mau, a Senior Digital Marketing Specialist at eDigital.

THE BEST BRAND AWARENESS SURVEY QUESTIONS

Are you designing your next brand awareness survey?

You may want to add the below 5 key questions:

1. Do you recall seeing an ad online for product X in the last 7 days? (brand recall)

2. Have you heard of brand X in the last 7 days? (brand awareness)

3. Which brand do you most associate with the message X (message association)

4. Will you purchase brand X in the next month? (purchase consideration)

5. What is your opinion of brand X (brand favorability)

THE BEST BRAND AWARENESS SURVEY QUESTIONS

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Mau is has been meowing digital marketing for 16+ years. A certified Facebook, Google Ads, SEO specialist and keynote speaker; Mau also offers marketing strategy support & digital marketing training. Mau‘s Digital Marketing Plan & Social Media Plan templates are used by hundreds of marketers. Subscribe to Mau’s newsletter or connect on Linkedin Instagram or Facebook