THE BEST BRAND AWARENESS SURVEY QUESTIONS

Find below some of the best brand awareness survey questions to measure the health of your brand. Increase brand value over time by correctly and consistently measuring customers’ awareness of your brand.

Curated by Mau, a Senior Digital Marketing Specialist at eDigital.

THE BEST BRAND AWARENESS SURVEY QUESTIONS

Are you designing your next brand awareness survey?

You may want to add the below 5 key questions:

1. Do you recall seeing an ad online for product X in the last 7 days? (brand recall)

2. Have you heard of brand X in the last 7 days? (brand awareness)

3. Which brand do you most associate with the message X (message association)

4. Will you purchase brand X in the next month? (purchase consideration)

5. What is your opinion of brand X (brand favorability)

?  Join 5k+ subscribers receiving the best marketing tips.

This free article was possible thanks to the significant donations of our readers. When donating, please tell us your story and let us know the marketing topic you would like to learn more about ??

Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully uncover what your marketing sucks at and show you how to build a marketing engine with channels and assets you fully own. The training will stir up lots of thinking and bring new ideas to activate new paths to conversion and boost CLTV effectively.

THE BEST BRAND AWARENESS SURVEY QUESTIONS

was brought to you by Mau
cat laptop rug book red glasses illustration

Mau helps some of Australia’s ASX 200 companies lower customer acquisition costs and dependency on paid media. Mau is one of the most popular marketing consultants offering strategy sessions & workshops. Mau‘s premium Digital Marketing Plan & Social Media Plan templates are used by thousands of marketers

Book Mau for your next Marketing Strategy Day or join 5k+ marketers receiving Mau’s e-newsletter