Wondering how you can legally repost photos from people, influencers and customers on your Social Media channels in 2018?
WHY REPOSTING UGC CONTENT WHEN YOU CAN CREATE YOUR OWN?
UGC is 76% more trustworthy than branded advertising, and it’s also a great social media marketing strategy for curating and publishing unique content that in some cases your brand cannot create; and the best is that it is for free.
Every social media post with your product, handle, or branded hashtag created by one of your influencers, customers (or potential customers) is free marketing for you, and if you repost it on your brand account, it’s also free content.
IS IT LEGAL TO REPOST USER GENERATED CONTENT?
ASK FOR PERMISSION
it’s important to always ask for permission before reposting someone else’s photo on your business social media channels.
Giving proper credit by tagging them or mentioning the content creator in your post is not enough. You should ask for permission!
A lot of marketers have the idea that if they ask for permission, the content creator will not accept or might not reply back. In fact 65 percent of people will grant permission to use their photos within 24 hours!
Your brand being hashtagged by users does not necessarily mean these users are giving you permission for your brand to repurpose their content.
All UGC is, by default, copyrighted by the owner or creator of that content. You as the brand manager should explicitly ask for permission to repurpose it. You may also need the permission of any person depicted in that user’s photograph.
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HOW IS THE BEST WAY OF GETTING YOUR USER GENERATED APPROVED BY ITS CREATORS?
Step 1: Find a tool that allows you to search, ask for permissions at scale and report
You will drive your social media intern nuts if she has to manually comment on hundreds of photos a day. When searching for user-generated content, it’s way better to use a tool (like Later) to Search, ask permission & repost than to manually screenshot and repost a photo. Not only does Search & Repost maintain the quality of the photo, but it automatically pulls in the caption and username of the original post.
Step 3: Short link to that document so it is easy for people to find it.
Step 4: Define the exact wording when asking for permission.
Some options include:
by replying with #[companyname]approval” your users are giving you permission to use your photo on your channels. Ensure you credit them (credit means mentioning her/his name)
Make sure treat UGC like the copyrighted content it is. Your customers should have no doubts about how you intend to use their content, and playing fast and loose with permissions may jeopardize your brand’s reputation in the long run.
Step 5: Run a test for a couple of weeks
Ask some few micro influencer with less than 5000 followers to give you permission to use their content?
Step 6: Review Results
Step 7: Launch UGC Permission Management at scale ensuring records are kept.
WHAT YOU GET
- Three pages professionally crafted by an eDigital consultant.
- Covers all the topics you and your content creators need to be aware of when re-posting or using other people content.
- Easy format on Microsoft Word for quick edits.
- Immediate download after payment, no need to wait 🙂
HOW TO GET THE TEMPLATE
- Once you successfully complete your payment, you will be redirected to a page where you can download the template. Easy!
- You can always contact us if you have any issues or questions.
Below is a screenshot of the three page document, ready in Microsoft Word for quick editing and customisation.
Once you download your template…
- Open it using Microsoft word
- Go to Edit>Find>Replace to add your company name!
- Add any customisations you might want as you logo in the header or footer or simply copy and paste on a new page on your website people can refer to.
Leveraging UGC on Social Media is surely a great way to supercharge your digital marketing for free. It’s incredibly important to follow the UGC rules ask for permission and give credit to the content creator.
was written by…
MAU. is an Award Winner Digital Marketing Specialist (Masters in Marketing), Certified Facebook/Adwords Professional, Certified SEO Consultant, Top Linkedin Influencer (6k connections), StartUp Investor, Writer, International Speaker. 15+ years experience optimising Digital Marketing Campaigns. Worked for top brands such as Realestate.com.au, News Limited, The Athletes Foot, Thrifty, NSW Government. MAU. also trains marketers via Strategy Workshops & Training Sessions. His popular Digital Marketing Plan & Social Media Plan templates downloaded by thousands. MAU. travels the world (37 countries visited) while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. MAU. speaks three languages, football fan, latin dancer. Subscribe to MAU. e-newsletter or connect on LinkedIn Instagram Facebook
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