THE BEST 7 TIPS WHEN WRITING A CREATIVE BRIEF FOR A PHOTOSHOOT

Find below the best 7 tips when writing a creative brief for a photoshoot. Photography briefing tips, when instructing a professional photographer.

Brought to you by Mau, a Senior Photographer at eDigital.

THE BEST 7 TIPS WHEN WRITING A CREATIVE BRIEF FOR A PHOTOSHOOT

Every photoshoot, photo needs and objectives are different; however, the below are some of the most useful tips to be successful when writing a creative brief for a photography assignment

7. Define your target audience

Write down the people you want to reach with the new photos. The most common target audiences marketers need visual content are:

  • A new set of photos for attracting new customers
  • A new set of photography to keep existing customers
  • A new set of images to attract new investors
  • A new set of pictures to persuade potential partners to collaborate with your brand
  • A new set of visuals to attract talent/new employees

Is there any demographic and psychographic data about the specific audience you can share with your photographer?

6. Define a specific objective 

You want photos for a specific reason.

A well-written creative photography brief will let your professional photographer know the exact reasons you want to produce images and photos and the exact actions/activities you will be using your new imagery for.

You should write exactly what you want to achieve (measurable goals and objectives).

Remember, visuals are mainly to be used to create a “feeling” that no text, stats or any other rational element can convey.

5. Provide creative visual input, ideas or suggestions

You, your marketing team or your agency can offer creative input in the form of an “Inspiration board” on Pinterest or another tool.

4. Confirm marketing channels to be used

Let your photographer know the media platforms you will promote the photos.

Normally if photos are only used for social media or a website, the image size/quality resolution does not need to be as high definition as for print publications, large-scale posters or billboards.

Photographers will generally charge less for photos that will only be used for the web or social media.

3. Confirm the technical quality required

Depending on the channels for the images to be published on, this will offer some great indication of what photo format type should be delivered.

Some of the most popular image file formats are:
  • .PDF (Preferred for most files)
  • .EPS (Preferred for large signs and banners)
  • .JPG (Preferred for images)
  • .TIFF (Preferred for high-resolution images)

2. Define copyright needs

Would you like full copyrights, specific platform copyrights, or transformative copyrights?

Learn more here.

1. Agree on the exact photo delivery date

This is important so you and your photographer can have the same expectations in terms of the best time for presenting and/or delivering the final photos.

creative photography brief template

creative photography brief template – Best Instructions for a photoshoot

A GREAT BRIEF STARTS WITH A GREAT TEMPLATE

Save time and get this Premium Creative Photography Brief Template you won’t find anywhere else! formatted in Microsoft Word for easy customisation.

THIS PREMIUM PHOTOGRAPHY BRIEF TEMPLATE – SECTIONS

✔  Objectives and Goals
✔  Marketing Channels
✔  Talent Requirement
✔  Images Technical Specs
✔  Creative Examples
✔  Inspiration Board
✔  Creative Brief
✔  Location Details
✔  Photography Copyrights
✔  Shooting Dates
✔  Final Photo Delivery Details
✔  Payment Instructions

FREE BONUS – LIMITED-TIME OFFER!

When purchasing your Premium Creative Photography Brief template, you will also receive the below templates:

+ ✅ MODEL RELEASE FORM TEMPLATE
+ ✅ MODEL RELEASE CHECKLIST
+ ✅ PROPERTY RELEASE FORM TEMPLATE
+ ✅ PHOTOGRAPHY CONTRACT CHECKLIST

Yes, that’s right; you will get five templates for the price of one!

HOW TO GET THIS PREMIUM TEMPLATE

  • Complete your payment on PayPal.
  • Once payment is completed, PayPal will show you a “Return to merchant” link. Please click on that link to be taken to a page where you will find the template.

You can always contact us if you have any questions or issues.

CONCLUSION

Using a well-crafted photography brief is important to ensure that your visual content effectively supports your marketing efforts. This well-structured photography brief template provides clarity, aligns expectations, and enables the photographer to create visuals that resonate with your audience and achieve your marketing goals.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

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THE BEST 7 TIPS WHEN WRITING A CREATIVE PHOTOGRAPHY BRIEF

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