The best 10 social media monitoring tools, tracking software and listening platforms list for 2024. The top 10 social media monitoring companies. Boost your marketing results & increase your brand’s reputation with one of these top social media monitoring platforms. 

Brought to you by Mau, a Senior Social Media Marketing Specialist at eDigital.


Thousands of marketers in some of the top 10 fastest-growing industries are looking for the best social media monitoring tool to track and measure customers and general public commentary about their brands, companies and employees.

Our best Instagram virtual assistants have researched and found some of the best social media monitoring tools listed below.

And, whether your customer service has not been that great or your brand is yet to meet your marketing objectives, using one of the best social media monitoring tools for your marketing team is a great way to increase brand preference and trust which ultimately will boost leads, sales, profits and brand equity.

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A social media monitoring tool allows you to:

  • Respond to customers who reach out via social media promptly.
  • Know what your potential and current customers, competitors, partners and industry leaders are communicating about your brand and their sentiment on social media platforms.
  • Stay on top of the strongest influencers in your niche talking about your competitors or your brand.
  • Protecting and building a positive brand reputation in your marketplace?
  • Getting accurate demographic data about the people talking about your brand on social media platforms?

The best Social Media monitoring tools have become a requirement for answering all the above questions. When consumers reach out to brands on social media, they expect a quick response. And failure to respond—even to messages where your brand isn’t explicitly tagged— can negatively impact people’s perception of your brand. By prioritizing social media monitoring and investing in the right team and tools, brands can keep track of every social mention and quickly resolve any customer issues that arise.

As a result, many marketers are turning to social media monitoring tools (also called social media listening platforms) to make sense of online conversations.

Social Media Monitoring tools and software are used for a variety of purposes. Marketers use social monitoring tools to make sense of online conversations with the objective of:

  • Understand their target audience
  • Develop better creative content
  • Assess campaign impact/performance
  • Foster connection with consumers
  • Support other departments
  • Report results to the manager and team
  • Trend analysis: Find new industry terms and trends
  • Measure ROI
  • Competitive insights: monitor competitors’ popular posts and commentary.
  • Monitor and respond to customer commentary (First impressions, evaluations, feelings, advocacy)
  • Respond to customer requests, questions, and concerns
  • Find influencers

Clutch released a study analysing how medium and large businesses use social listening tools.

social listening benefits clutch survey results


Ensure your “C” level team also invest in actioning the insights coming from Social Listening

  • Have a detailed document on what exact type of insights your team wants from social listening and more importantly negotiate a budget to take action on these key social listening insights.
  • This exercise will make a massive difference in providing ROI from your Social Listening Investment and make it easier for you and your team to make informed business decisions out of Social Listening.
  • Having a budget to action “social media listening” insights also will help you have a compelling argument to get “c” level approval and re-sign when your social media listening contract expires.

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Check how Audience Segmentation, type of Mentions and Sentiment work before signing a contract

  • Ask for a test period (at least 3 months) and if possible compare two Social Media Listening players during the same testing period. Compare the social listening data coming out of the two platforms, how they help you with audience segmentation, type of mentions to monitor and sentiment analysis. Having a testing period is key as you do not want to be locked into a year contract with the wrong tool.
  • Check how you get mentions in real-time across a variety of social channels so you can mitigate any customer problems and engage users in discussing your brand or relative keywords.
  • You want to be able to filter by neutral, positive, or negative sentiment when necessary to respond to negative comments or reward positive ones.
  • You want to be given a graph that displays the most popular times in which mentions occur so you can construct your content strategy distribution accordingly.

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Check Gender and Channel Data

  • The platform should allow you to break down the results by gender and social media channel sources to see how certain genders are mentioning or engaging with your brand or keywords across different social media channels.
  • You want the above data in a graph form so you can easily see how it has changed over time

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Tip: When you notice that you have a stark difference in engagement on certain channels over others, you can pivot resources to increase engagement on the less involved channels if they are part of a stronger part of your target audience. Reaching the right audience is crucial with your social media campaigns, so executing your content toward the correct demographics that correspond with certain channels is extremely important for a social media strategy.

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Check how the social media listening platform finds influencers

  • The platform should allow you to locate the right influencers to help promote your brand.
  • It should offer you their potential reach, estimated ad equivalency*, and the number of mentions they’ve accumulated over a specific date range.

*Estimated ad equivalency is a feature that denotes an estimation of the amount of money you would have had to spend in advertising to get the same amount of exposure. It’s a great way to know the dollar $ value of an influencer.

Check if it offers a Word Cloud and the way it works

  • The tool should give you ideas on other keywords and phrases to target with the word cloud
  • The word cloud should show the most common words appearing in a mention that features your brand and/or keywords.

Check Other Features Available 

  • Storm Alerts so that you know whenever there is a high volume of mentions occurring on the channels you’re monitoring.
  • Reports that you can send to anyone at any time can be automated as well.
  • Topic comparisons so that you can compare certain aspects of your social media campaigns across the dates and channels you select.



agora pulse logo png

agora pulse logo png

Easily manage shares, mentions and the results of social media keyword or hashtag searches as a team.

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Sendible is a social media suite product with features in social media management, social media monitoring, and social analytics. Users can manage their social media accounts on Facebook, Twitter, Google+, Pinterest, Instagram, and blogs from Sendible’s dashboards.

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8. BRAND24 

brand24 logo png

brand24 logo png

Brand24 is a social media monitoring and analytics tool. Brand24 can monitor any topic, keyword or brand name mentioned on Facebook, Instagram, TikTok and Linkedin. It also combines features for gaining social insights, engaging audiences, and detecting sales opportunities. Some of Brand24 best features include:

  • You can track and engage in online conversations relevant to your business and offer you reach, sentiment, and influence analysis.
  • Many companies of different sizes ( not only enterprise-level) use this tool to identify and analyse online conversations about their brands, products, and competitors.
  • Great tool for monitoring your brand or blog.
  • Brand24 gives you instant access to all public mentions on the internet.
Brand24 review testimonial

Brand24 review testimonial

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7. YouScan

YouScan is an AI-powered social listening platform. 

YouScan helps marketers fully understand their customers by providing insights into:

  • What they say
  • What they do.
  • Who they are

YouScan serves 400+ clients worldwide, including renowned brands and agencies such as Nestle, L’Oreal, PepsiCo, Coca-Cola, Samsung, McDonald’s, UNICEF, Listen&Learn, M&C Saatchi, Havas Media, and Publicis Groupe.

YouScan top features:

  • Insights Copilot, the first conversational social listening assistant powered by ChatGPT.
  • Industry-leading social media image analysis capabilities for “visual listening.”
  • Powerful reporting capabilities.
  • Powerful text analysis capabilities, including ChatGPT Insights Copilot, understanding consumers’ opinions about brands, competitors, and events becomes effortless.
  • Visual Insights helpS analyse social media images that show how people interact with brands and products in real-life. This includes brand logo detection in images and automated reports with visual content analysis.
  • Audience Insights help understand the demographics, interests, and occupations of people discussing brands and other topics on social media.

Marketing experts recognise YouScan as a leading player in the market.

Gartner named YouScan a “Cool AI Vendor for Marketing,” while the MarkTech Breakthrough Awards several times recognised YouScan as one of the “Best Social Media Monitoring Software“.

Founded in Kyiv, YouScan has evolved into a distributed team with offices in Ukraine, Portugal, Germany, Austria, Poland, Netherlands, Cyprus, Argentina and Mexico.

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meltwater logo png

meltwater logo png

Meltwater helps PR, social and marketing teams go beyond media monitoring. Meltwater platform helps clients build influence, connect with their audience and measure success on the go. Meltwater has made several acquisitions in the social media space including Sysomos (April 2018), Klear (April 2021), Owler (June 2021), (Nov 2021). Top clients include Google, Kellogs, Puma, H&M, World Wildlife Fund, Mailchimp, Air France, W Hotels, Fox Sports and The Economist.

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5. Synup

Synup transforms brands’ online presence with a three-pronged approach: local listings, reputation management, and social media management.

With Synup, brands can deliver relevant and trustworthy business content across all locations and media channels in one holistic dashboard.

Brands can now manage and optimise all of their business locations’ listings and content while improving their online reviews, rankings, and engagement. Synup turns any and all online profiles and platforms into marketing channels to drive ROI.

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4. Reputation

Reputation is a platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere.

Functioning as a business’ eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation AI-powered product stack analyses vast amounts of public and private feedback data to uncover predictive insights for companies to act on, and improve their online reputations. 

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3. SOCi

SOCi is one of the leading social media monitoring platform for multi-location enterprises.

SOCi empower businesses to automate and scale their marketing efforts across all locations and digital channels in a way that is brand directed, locally perfected, and data connected.

Through the use of generative AI and machine learning, the SOCi Genius platform provides multi-location enterprises actionable insights and recommendations while automating their most important workflows at scale.

With SOCi, marketers can strengthen their digital presence across local search and social pages while protecting their online reputation driving improved customer engagement and market leading results.

  • SOCi’s Listening: Discover and build an authentic content strategy, rich audience profiles and prove ROI of your campaign strategy with Listening. Listen in to your competitors, create sentiment analysis, and user-generated content all from with SOCi.
  • SOCi’s Reviews: Coordinate brand-consistent responses to reviews, track review sentiment, and monitor competitive reputation insights to transform your reputation, everywhere.
  • SOCi’s Social: Enabling enterprise and local teams to deliver on-brand responses to social engagements and publish top-performing social content with streamlined multi-location workflows.
  • SOCi’s Surveys: Retain and grow your customers by proactively soliciting and managing customer feedback with the most powerful survey solution for local marketers.
  • SOCi’s SmartBot: Drive real time engagement and generate leads 24/7 across all locations with automated chatbots on Facebook Messenger and Google Business Messages accounts, SMS capabilities. Easily build localized topics at scale in minutes and start capturing customer information and never miss a potential lead.
  • SOCi Go (Mobile App): The same core SOCi platform you love, now on mobile. Post content, respond to customers and receive notifications on any mobile device, any time. SOCi serves as the infrastructure on which tens of thousands of local pages are being managed.

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2. Hootsuite

With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions.

Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.

1. Sprout Social

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.


Unamo helps you monitor your brand, manage your reputation, keep track of your competitors and gain new clients. Key features:

  • Real-time results. Unamo will populate your feed with mentions as they occur naturally so you can respond quickly and effectively.
  • Actionable Analytics. Measure the success and potential of your marketing campaigns with built-in social media KPIs like reach, interactions, popularity, and sentiment
  • Market Insights. Use industry-specific keywords to monitor trends within your niche to stay a step ahead of your market competition

Need social media monitoring support or training? Contact us

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  • Customer Service. Even good people do bad things on social media, leaving poor comments, complaints and destructive criticism about your brand. This content can lead to specific business disruptions, stress and brand reputation damage. It can help you pivot quicker if it is structured correctly.
  • Designing a product upgrade. Using social listening, marketers can monitor interest in extra product accessories or new features nationally or in specific cities. In a particular location, you may see a particular need since people are posting pictures about their issues. In another city, you might spot considerable demand for a more premium version of your product or service. You might also notice particular instances of bad product usage.
  • Identifying pain points for potential customers using other options or brands. marketers can position their offerings against the existing options. City-centric and perhaps even fully personalized ads on social media can help embed your brand as a better option for your potential customers.
  • Amplifying your brand media releases. monitoring trending news stories about your brand not only helps you with customer service.
  • Optimising campaign launches. Ensuring there is an infrastructure for measuring reception to launch is important. This is a prime opportunity for immediate feedback around your offering which can be used to improve and compare against future launches. This is important across all industries where there are multiple launch dates across the world.
  • Increase your brand reputation. Social media listening allows you to turn negative commentary into positive experiences, only when you can systematically track social media conversations.
  • Monitoring your competition and newsjacking. Knowing when your competition is generating big spikes in social media commentary is key as you may have the opportunity to be involved in the conversation and also gain social media participation share.
  • Insights for your Content Marketing Strategy. Social Media Listening offers your brand Insights for your Content Marketing, especially when creating and testing ever-green content, tripwires and lead magnets.
  • It offers tips for your brand SEO strategy. can drive highly targeted traffic to conversion at a very low cost.
  • Knowing the most popular topics of the public, the government, the media (key journalists), your customers and your employees can give your marketing team an edge when improving your brand awareness, reputation and preference.
  • Cheaper than traditional marketing. In the long run, it is cheaper to listen to customers via social media than to run customer focus groups, etc.
  • Great Audience segmentation. To make social listening data representative, you can create a specific audience you want to listen to based on several demographic and psychographic criteria. For example, You could listen to only teens’ conversations or people who work on social media.
  • Avoid a PR crisis. Being alerted to important issues within conversations around your brand (particularly ones around safety) can help you stay on top of potential PR crises.

The benefits of social listening for marketers go way beyond the reach of their owned social media accounts. Identifying consumer needs, tracking conversations around competitors, optimising ads and launches and then keeping abreast of changing opinions and needs post-launch are all key areas where social listening can help bring the customer voice into important decisions. The fact that it’s all in real-time and immediately accessible means social data is perfectly suited to a fast-moving, volatile market where hours and perhaps even minutes can count.

Honorable mentions to other top social media monitoring platforms including: Audiense, Facelift Cloud, Brand Analytics, Determ, Iconosquare, Critical Mention, Sociality IO, MavSocial, NapoleonCat, eClincher, Oktopost, Khoros, Social Dog, BrandWatch and Lucidya.


Some of the above best social media listening tools are important for marketers looking to harness the power of social media effectively.

These top social media listening platforms can provide insights, improve customer engagement, aid in marketing strategy, and ultimately contribute to the success of sales, marketing, branding, and customer service efforts.

eDigital can help you conceptualise, plan, develop, run and optimise successful social media marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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