Find below some of the world’s best 20 market research companies, software and tools in 2024. The top global market research firms servicing Australia and the world.

Brought to you by Mau, our Global Head of Marketing Strategy at eDigital.


There’s no better way to drive and sustain business growth than designing relevant experiences built around customer needs. Conducting market research does not necessarily equate to achieving true market insight; you will also need a team of experts and visionaries to help you understand future trends.

Below are our top best market research companies, software and tools available for marketers, business owners and business intelligence analysts.


20. BRAND24 

brand24 logo png

brand24 logo png

Brand24 is a market intelligence, social media listening and analytics tool. Brand24 can monitor any topic, keyword or brand name mentioned on Facebook, Instagram, TikTok and Linkedin. It also combines features for gaining market and social insights, engaging audiences, and detecting sales opportunities.

Some of Brand24’s best features include:

  • You can track and engage in online conversations relevant to your business
  • The platform offers you reach, sentiment, and influence analysis.
  • Many companies of different sizes ( not only enterprise-level) use this tool to identify and analyse online conversations about their brands, products, and competitors.
  • Great tool for listening to your brand or blog.
  • Brand24 gives you instant access to all public mentions on the internet.
Brand24 review testimonial

Brand24 review testimonial

19. Jungle Scout

Jungle Scout logo png

Jungle Scout logo PNG

Jungle Scout helps you find profitable Amazon product ideas, get sales data & estimates, and more. Make more money online. Free trial.

Trending today > This year’s top 10 TikTok Marketing trends

18. Brandwatch

brandwatch logo png

brandwatch logo png

Brandwatch (Owned by Cision) services and products bring structure and meaning to the voices of billions of people, so business leaders can make informed decisions that truly fit with consumer and buyer needs.

Marketers are reading >This year’s top 10 social media marketing trends

17. NewtonX

NewtonX logo png

NewtonX logo png

NewtonX is one of the world’s leading B2B market research companies. NewtonX offers research across 140 industries and 1.1 billion professionals.

Not sure what to sell? This year’s top 10 fastest-growing industries – list

16. Kantar

Kantar logo png

Kantar logo png

Kantar is home to some of the world’s leading research, data and insights expertise. Kantar offers one of the most complete views of consumers – the way they think, feel, shop, share, vote and view – in over a hundred countries worldwide. Kantar provides access to the wider WPP group of companies and other partners. Kantar covers the breadth of techniques and technologies, from purchase and media data to predicting long-term trends; from neuroscience to exit polls; and from large-scale quantitative studies to qualitative research, incorporating ethnography and semiotics.

Marketers are using > The best digital marketing tools

15. Forrester

Forrester logo black png

Forrester logo black PNG

Forrester anchored its business consulting and research services around the age of the customer. Their research services help clients drive customer-obsessed vision, strategies, and execution. With their insights, you can access the possibilities of change, which means providing a clear vision of the future so that you may move quickly and confidently. It also means helping define what customer obsession looks like for you and your firm — and how that may manifest in both transformational and incremental ways — and coaching you on how to execute brilliantly against those customer-obsessed strategies. Forrester does all of this to help you deliver differentiated customer experiences, drive revenue and profit, and win in the age of the customer.

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14. Ipsos

Ipsos logo png

Ipsos logo png

Ipsos is one of the global leaders in market research. Ipsos delivers information and understanding of society, markets and consumers. Ipsos solutions use data from surveys, polls, social media or qualitative, and provide actionable insights into the experience and consumers’ opinions.

13. IRi

IRi logo png

IRi logo png

IRi provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRi Liquid Data®, to help FMCG, over-the-counter health care, retail and media companies personalise their marketing and grow their businesses.

Marketers are reading > How to write the best digital marketing plan + template

12. IDC Market Research

IDC’s Customer Insights & Analysis team has taken data to the next level by layering in industry-specific advice. Its research-driven insights are now the cornerstone of successful and tactical planning initiatives.

Is your social media working? > Write the best social media strategy plan with this premium template

11. Gartner

Gartner logo png

Gartner logo png

Use market insights to drive better business and marketing decisions with Gartner Research. How do successful marketers evolve the market insight function to deliver more value while maintaining efficiency? Learn how “market insight” leaders face high expectations and new competition as their business partners manage the pressures to deliver growth and competitive advantage in a digital age.

✅ Marketers are using > Marketing to Australian youth – Top tips

10. Cognizant

Cognizant logo png

Cognizant logo png

As digital tools proliferate, so too do the number of customer demands and internal pressure to deliver digital-ready products and services. Implementing an effective digital strategy across the front, middle and back-office IT environments is crucial to staying relevant. Yet, the urgent need to create and act on a digital strategy gives rise to a host of complex problems that enterprises must sort out quickly—or risk falling behind. Cognizant helps clients set strategies in motion that unify business and technology architectures, generate growth and enable competitive advantage.

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9. Capgemini

Capgemini logo png

Capgemini logo png

Capgemini can help your organisation drive sustainable growth by better understanding your customers and influencing their behaviour with Capgemini’s Market Insight Services. Capgemini Invent offers you market insight services that improve your understanding of your customers and your competitors while helping you to increase market share, profits and brand equity.

Capgemini’s market insight services use different techniques to get beneath the surface of the questions clients are seeking to answer. The Capgemini team has built an extensive market experience and understanding of customer types, marketing strategies, purchasing dynamics and routes to market.

Capgemini’s customer insight services include market studies, competitive market positioning, marketing intelligence audits, customer segmentation services and predictive modelling.

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8. Mckinsey Insights and Analytics

Mckinsey translates consumer insights and big data into concrete initiatives that drive above-market growth. A company’s ability to drive above-market growth hinges on the depth of its consumer insights and how well it translates those insights into effective action. To develop deep customer understanding, McKinsey researchers employ a range of quantitative and qualitative marketing research approaches plus big data techniques that are both innovative and pragmatic. Two key research areas are offered: a) Consumer and Shopper Insights and b) Consumer Marketing Analytics.

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7. KPMG Acuity Market Insights

The Acuity Research & Insights business, one of Australia’s leading market insights consultancies, was acquired by KPMG in June 2017. KPMG Acuity provides a full suite of insights and marketing research services, with particular expertise in customer experience; satisfaction and advocacy; customer and corporate strategy and communications; employee engagement; community attitudes, behaviours and understanding.

KPMG Acuity is experienced in a broad spectrum of qualitative and quantitative research techniques including consumer focus groups and discussions, community/shareholder/investor consultations, ethnography, online forums, online/CATI /face-to-face survey methodologies and advanced quantitative statistical analysis.

KPMG Acuity provides organisations with an enhanced understanding of who their customers are, how they want to be engaged and their expectations and motivations. They start with seeing issues from customers’ perspectives.

Core areas of research expertise include:

  • Customer experience, satisfaction, advocacy and loyalty assessments & tracking
  • Brand health, advertising development and effectiveness measurements & tools
  • Corporate, shareholder and stakeholder communications strategy development & assessment
  • KPI development and monitoring
  • Employee engagement and communications feedback
  • Studies into community attitudes, behaviours and understanding
  • Market and customer segmentation, usage and attitude research.

Marketers are reading > This year’s top 10 graphic design trends

6. Nielsen

Nielsen logo png

Nielsen logo png

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Their approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. Nielsen provides market insights based on scientific rigour and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.

Check out the latest Australian Online Landscape Review or the IAB/Nielsen mobile Panel Insights

5. Boston Consulting Group (BCG)

Boston Consulting Group logo png

Boston Consulting Group logo PNG

You can find the latest thinking on marketing and sales with BCG.

As personalised customer experiences become the norm, marketing and sales functions face critical challenges and opportunities. Explore BCG’s latest thought leadership in marketing and sales to learn what the future of digital marketing means for your business.

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4. PWC Research and Insights

PricewaterhouseCoopers logo png

PricewaterhouseCoopers logo png

Marketing leaders are facing tough challenges and complex issues. Each decision needs to be informed and measured, as the impact can be wide-ranging.

PwC has decades of market research experience advising on a wide range of industries and services.

Whether you’re considering the risks and opportunities around marketing AI, or if now is the time to make a move into blockchain, PwC has put together research and insights that will be able to guide your decision-making.

Marketers are using > The best Go-to-Market Strategy Plan and template

3. Accenture Research

accenture logo png

accenture logo png

The Accenture research team shapes trends and creates data-driven thought leadership about the most pressing issues global organisations face.

Combining the power of innovative research techniques with a deep understanding of their client’s industries, their team of researchers and analysts spans many countries and publishes hundreds of reports, articles and points of view.

Accenture’s “trends” research—supported by data and partnerships with leading organisations such as MIT and Harvard Business School—guides innovation and allows their clients to transform theories and fresh ideas into real-world solutions.

2. Deloitte

deloitte logo png

deloitte logo png

Deloitte offers detailed and impartial market studies tailored to various industries, using a wide range of reliable data, econometric tools and fundamental analysis based on the extensive research experience of our analysts to elaborate the market reports and forecasts.

Trending today > The best digital marketing checklist

1. Bain & Company Insights

bain and company logo

Bain & Company logo

Bain & Company is a top management consulting firm. They offer advice to businesses on strategy, marketing, operations, IT and across all industries and continents.

Popular this month > This year’s top 10 social media marketing trends


  • Think with Google. Uncover the latest marketing research and digital trends with data reports, guides, infographics, and articles from Think with Google.


Market research takes time, effort and money to complete, so it makes sense to invest in one of the above reputable market research companies. Market research alone won’t cause your business to succeed — but it will give you the insights, information and key trends you need to make strategic decisions that will steer your company to success.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

Cover photo: Joe Yates


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