BEST LINKEDIN PROFILE TIPS FOR MARKETERS
Regardless what type of marketing role you have, there are many benefits of having a well curated LinkedIn profile as it can help you be found for new opportunities such as jobs, business leads, partnerships and mentorship.
Creating and maintaining a successful LinkedIn profile is easier than you think.
TOP TIPS FOR PUBLISHING A SUCCESSFUL MARKETING RELATED LINKEDIN PROFILE
- A professional photo starts a professional conversation. Yes, hire a professional portrait photographer and explain in more details what type of professionals you want to see your LinkedIn photo and for what reasons (hire you, mentor you, etc). It is extremely important you handle a great brief to your photographer before the session.
- Make your roles shine. Add your past and current positions with your top 2-3 key achievements. Focus on achievements far more than responsibilities or tasks you needed to complete or were responsible for.
- Add your education. Have a brief summary of your education and key recognitions – this makes it easier for your professional network and recruiters to find you.
- Make finishing touches by adding your location and skills
- Personalise your summary. Not sure what to say in your summary? LinkedIn is making this simple for you by providing a suggested summary – you just need to personalise that initial suggested summary LinkedIn auto creates for you. Include key phrases you want to be found for.
- Publish snackable updates. Small updates can lead to big opportunities like a new role or getting discovered by potential business partners, so start by updating your profile today.
Below is a great infographic from our LinkedIn friends sharing their best tips for a successful LinkedIn profile.
OTHER LINKEDIN TIPS
- BEST LINKEDIN PROFILE TIPS FOR MARKETERS
- HOW TO TURN OFF BIRTHDAYS NOTIFICATIONS ON LINKEDIN
- HOW TO TURN OFF JOB CHANGES NOTIFICATIONS ON LINKEDIN
- HOW TO TURN OFF WORK ANNIVERSARIES NOTIFICATIONS ON LINKEDIN
- HOW TO CANCEL A SENT LINKEDIN INVITE
- THE NEW OPTIMAL IMAGE SIZE FOR LINKEDIN POSTS
- HOW TO DISCOVER LINKEDIN USERS NEARBY
- LINKEDIN MARKETING COURSES
- HOW TO FIND YOUR LINKEDIN ID
ABOUT THE AUTHOR
Mauricio Escobar is the Founder & Global Head of Digital Marketing Strategy at eDigital. Empowering best digital marketing capability over 18 years via Strategy Workshops, Campaign Management & Training Sessions; Mauricio’s has generated traffic growth and sales for a great variety of Australian brands. Mauricio now consults and trains Agencies, Government & Marketing teams. His articles, strategy frameworks & templates are read by thousands of marketers subscribed to his e-newsletter. Mauricio enjoys nature trekking around the world, conceptual photography & teaching Digital Marketing at Private Colleges & Unis. Certified Facebook/Adwords Marketer – Social Media Specialist – Sydney SEO Consultant – Corporate Trainer – StartUp Investor – International Speaker.
Contact Mauricio today!
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