Find below some of the best Linkedin profile tips for marketers in 2024.

Regardless of what type of marketing role you have, there are many benefits of having a well-curated Linkedin profile as it can help you be found for new opportunities such as jobs, business leads, partnerships and mentorship.

Creating and maintaining a successful Linkedin profile is easier than you think.


  • A professional photo starts a professional conversation. Yes, hire a professional portrait photographer and explain in more detail what type of professionals you want to see your Linkedin photo and for what reasons (hire you, mentor you, etc). You should handle a well-written brief to your photographer before the session.
  • Make your past roles shine. Add your past and current positions with your top 2-3 key achievements. Focus on achievements far more than responsibilities or tasks you needed to complete or were responsible for.
  • Add all your completed courses. Have a summary of your education and key recognitions – this makes it easier for your professional network and recruiters to find you.
  • Personalise your summary. Not sure what to say in your summary? Linkedin is making this simple for you by providing a suggested summary – you just need to personalise that initial suggested summary Linkedin auto-creates for you. Include key phrases you want to be found for.
  • Publish snackable updates. Small updates can lead to big opportunities like a new role or getting discovered by potential business partners, so start by updating your profile today.
  • Make the finishing touches by adding your location and skills.

Below is a great infographic from our Linkedin friends sharing their best tips for a successful Linkedin profile.

Popular Linkedin articles


A well-designed LinkedIn profile is essential for marketers because it serves as your online professional brand, facilitates networking and relationship-building.

A marketing profile on Linkedin enhances job search and recruitment efforts, provides access to industry insights and knowledge sharing and supports professional development.

Your Linkedin profile can boosts brand visibility and thought leadership and facilitates client acquisition and business development.

For marketers, having a well-written Linkedin profile can improve professional credibility and trustworthiness and supports career planning and long-term growth.

By maintaining an active and professional presence on LinkedIn, you can maximise your marketing job opportunities, expand your network, and achieve your marketing career goals.

eDigital can help you conceptualise, plan, develop, run and optimise successful Linkedin advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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