Find below the best and most optimal Instagram story size dimensions in 2024.

Written by Mau, a Senior Instagram Marketing Specialist at eDigital.


You are here because you probably want to upload the right size photo or video to be shown as an Instagram story.

The best and most optimal Instagram story size dimensions are 1080 pixels width x 1920 pixels height

The best aspect ratio for an Instagram story is: 9:16

best Instagram story size dimensions

best Instagram story size dimensions

If you shoot an Instagram Story video using your phone, the dimensions will likely be 1080 pixels by 1920 pixels, so you don’t have to resize it. If you’re using another camera or a custom setup, you’ll have to use a video editing app to make sure your video has the best and most optimal dimensions.

Publishing the right Instagram story size is important for user experience and for ensuring maximum engagement on your Instagram story.

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Why are Instagram Story dimensions important?

Using the most optimal Instagram story size and dimensions will ensure the quality of your story is the best. These dimensions are also ideal for most mobile devices, guaranteeing that your video, image, or gif shows up properly across different operating systems and screen resolutions.

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Benefits of uploading the best Instagram story size:

  • Helps your brand look more professional
  • Ensures that the content looks high-quality
  • Prevents unnecessary pixelation

Your images or videos may be cut off when not using the best size or dimensions, and the content that you want to share won’t show up as intended. That’s why it’s important to use one of the best image editing apps.

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Also, remember:

  • The minimum Instagram story width is 500 pixels
  • The maximum video length for an Instagram story is 15 seconds
  • The accepted video file types for Instagram stories are MP4, MOV, or GIF
  • Instagram will only accept file sizes up to 30 megabytes for Instagram stories.

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Quick question for you:

  • How much of your time and money with Instagram Marketing is generating benefits for your business?
  • Is it worth your time to keep adding and adding stories and posts on Instagram?
  • Would you better off pivoting your marketing resources to other areas?

I see this ⛔️  MASSIVE ISSUE ⛔️  many times!

Many new business owners, entrepreneurs and marketers naively think the more noise they create on Instagram, the more likely potential customers will like their brands and buy. Does that sound like you? That’s ok.

You can always change the way you see Instagram Marketing by starting a successful social media strategy.

✅  Once you have your social media strategy defined, many things will make more sense and I will assure you will not be crazily panicking because you could not add a link to an Instagram story.

A well-crafted strategy will offer you:

✔︎ Free up valuable time
✔︎ Produce far less but better quality content and
✔︎ Will obtain greater results

If you believe you have a creative, passionate and curious mind, I invite you to read my article about How to write the best social media strategy.

I guarantee you will start doing Social Media Marketing in a far more meaningful and effective way.

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Why is the quality of Instagram stories so bad?
If your Internet connection is not stable, the uploaded Instagram story videos might get blurry because they are not fully loaded. That’s not all, while you are uploading videos to Instagram under a bad Internet connection, Instagram will automatically reduce the video quality to upload it.

Need Instagram marketing training? Contact us today.

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Publishing the most optimal Instagram Story size is a powerful marketing tool that offers increased visibility, engagement, authenticity, storytelling opportunities, visual appeal, reach, traffic, conversion and product promotion.

The best Instagram Story size should be part of your Instagram marketing strategy to help you effectively connect with your audience, drive results, and achieve your social media marketing goals on Instagram.

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
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  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
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  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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