• Best Webinar Platforms Software


More than 50 best free webinar software platforms you can choose from. Some are free with premium options and they include different number of webinar participants.


Webinars (or webcasts) rank among the most engaging and immersive forms of marketing.


  • They represent a simple and convenient method for getting quality leads, specially for B2B businesses.
  • As webinars are interactive experiences, they are direct communication channels between brands and customers.
  • Webinars can also help establish brand trust and authority in your industry or niche.
  • According to the B2B Content Marketing 2017 Benchmarks, Budgets and Trends report, 58 percent of B2B organizations use webinars, and one out of three respondents named it the most critical tactic for content marketing success.


TYPE 1 – INTERNAL COMMUNICATIONS: People might want to use webinars to connect with an existing list of people (whether employees or current clients). You will do best with something like Google Hangouts, GoToWebinar, Join.me, iLinc, Meeting Burner, mikogo, Webex, Zoom, TeamViewer, Skype which do the job.

TYPE 2 – MARKETING: People wanting to use webinars to market to new contacts. Key features like the below will become VERY important for your business. You will be better served by options like ClickMeeting, Easy Webinar, Runclick, Webinars on Air, WebinarJam, WebinarIgnite, etc. Some of these use Google Hangouts technology (which is certainly a vulnerability, given they have no incentive to keep their tech in synch with that of these add-on vendors), but gives you the marketing features you need.

  • registration page customisation
  • thank you page redirect/customisation
  • automatic meeting reminders
  • automatic meeting recording
  • the ability to integrate with autoresponders/mailing lists
  • the ability to integrate with sales confirmation pages for sales tracking, etc.

So main thing, choose your intention, then you can rule out a lot of options and test the final handful.


Narrow your audience. One could argue that this should take place even before you determine the content of your webinar, because the people you’re trying to reach should dictate the way you try to reach them. This is where LinkedIn’s tools really start to come in handy, as you can drill down your demographics and create a distinct audience. Learn as much as possible about the company (or companies) you want to target, and set up your webinar accordingly. Using Linkedin, you can filter your ideal participants by company size, location, vertical, job function, seniority, and so forth. Professionals are busy and won’t commit time in their schedule unless the value offering truly speaks to them.

Choosing a webinar format. The term “webinar” is quite broad, and can encompass anything from filmed conversations to narrated slideshows to product demos and beyond. Hands-on instructional sessions are often very popular when they address a persistent challenge for your audience. Any of these formats can be suitable for the right purpose. Sync the webinar closely with your overall content strategy and editorial calendar, ensuring that it fits contextually and aligns with coinciding activities.


  • Adobe Connect Webinars prices start at $130/month for up to 100 webinar participants.
  • Anymeeting Prices start at $78/month for up to 100 webinar participants.
  • Appear.in
  • AT&T Conferencing Services
  • BigBlueButton webinar tool for school teachers.
  • Bigmarker
  • BlackBoard Collaborate for schools, private colleges and universities.
  • Braincert – FREE
  • Citrix webinar
  • ClickMeeting Prices start at $25/month for up to 25 participants.
  • CrowdCast Prices start at $29/month for up to 50 participants.
  • Easywebinar Unlimited webinars and unlimited attendees for $497/year.
  • eKiga – FREE
  • Everwebinar
  • Fuze
  • Google Hangouts Meet FREE
  • Go to Meeting Prices start at $19/month. They bought former OpenVoice.
  • Go to Webinar This is the same company as Go to Meeting. Has a toll/toll-free/voip option. Cell phone or tablet users can use the free GoToWebinar app to watch the event from their device and participate as well, ie hand raising, sending chats or speaking when un-muted. The mobile app works really well especially if you’re on a tablet. The cell phone version is great if you’re driving and just want to listen over your cars Bluetooth connection.
  • iLinc
  • Jitsy
  • Join.me – Prices start at $18/month per user for webinars of up to 50 attendees.
  • Live meeting. Discontinued by Microsoft. Former customers now use Skype for business.
  • Maestro Conference has tools like breakout groups, hand raising, polling, microphone control (so you can mute people with background noise), and RSVPs with email reminders. Pricing starts at $49/month for up to 25 webinar attendees.
  • MeetingBurner
  • MegaMeeting prices start at $49/month for up to 10 webinar participants.
  • Mikogo prices start at $16/month for up to 25 webinar participants.
  • My Webinar Place 
  • Onstream Webinars Must call for quotes.
  • On24
  • Oovoo FREE – Video call to up to 12 friends.
  • ReadyTalk prices start at $119/month for up to 150 webinar participants.
  • RunClick RunClick is a self-hosted app that turns Google Hangouts into your very own webinar service. Complete with Autoresponder Integration. One Fee. Lifetime Use.
  • Skype for Businenss  FREE
  • Stealth Seminar
  • Team Viewer
  • Tokbox
  • UberConference by Dialpad. FREEFree up to 10 participants.
  • Virtual meeting
  • Vydio
  • Webex by Cisco. Prices start at $19/month per user.
  • Webinar Fusion Pro
  • WebinarIgnition Prices start at $97 one-time fee for unlimited live webinars and unlimited attendees.Integrates with WordPress and Mailchimp. Downsize: Needs to be installed in your server and will need a massive server memory, likely it will crash when you have more than 50 webinar attendees.
  • WebinarJam prices start at $396 annually ($33/monthly). Saas service, lives on the cloud, it should scale fine if you have 100 or a 1000 attendees.
  • Webinar Jeo prices start at $397 annually ($33/monthly). Seems a copy of WebinarJam.
  • Webinar Ninja Pricing start at $45 a month for unlimited webinars and attendees. Free webinar software for only 14 days.
  • WebinarsonAir allows attendees to pay for your webinar via Paypal.
  • Webseminar
  • WizIQ
  • WorkCast Pricing start at $145 a month for up to 1000 webinar attendees.
  • Yondo Pricing start at $27 a month for up to 25 webinar attendees.
  • Zoom prices start at $15/month for up to 50 webinar participants.


  • Software Installation. Do you have to install software or does it live in the cloud? If you have to install it in your web server you gotta make sure you have the server memory to handle it.
  • Easy Payments. Does the webinar platform allows attendees to easily pay for your webinar via Paypal, Braintree or others?
  • Ease of Use. Is it easy to use? can you have a free trial period to check that out?
  • Customer Support. Do they provide 24/7 customer support?
  • Auto Pilot. Does if offer Auto Pilot capability for a pre-recorded webinar? Replay in a full interactive mode?
  • Auto Start. Can you run automated webinars? Can you schedule a webinar to autostart?
  • Auto email reminders. Does the webinar platform send automated email reminders at custom dates and hours? so your attendees do not forget to log in?
  • Branded Skin. Can you add your brand or website look and feel to the webinar front end?
  • Custom Slides. Can you have thumbnails, annotation, notes, etc, when presenting your webinar?
  • Whiteboard facility. Do you have access to a whiteboard when running your webinar?
  • Shared web browsing. Can the webinar software allows you to share a live web page with your webinar attendees?
  • Online Survey. Can you ask multiple questions at once to all your webinar attendees?
  • Exit Landing page. Can you take users to a specific landing page at the end of your webinar?
  • Desktop and Video Switching. Does the webinar platforms allows you to switch between your desktop screen and a playing video or do you need an Switch encoder? A good switch encoder in case you need is: Xsplit Broadcaster.
  • Online Q&A (Questions and Answers): Does the webinar software allows for easy Q&A at the end of your webinar?


  • Be server memory ready! Stay away from self hosted solutions: they will crash your server when you start inviting more than 3-50 attendees. All those free, cheap, one-time payment providers that you install on your server are fine if you invite only a handful of attendees to your webinar sessions, but there’s no way you can truly grow big with them.
  • It is not the only way of teaching. Most online webinars or pre-recorded video options are passive, one-way communication that might not be particularly interesting for some of your webinar attendees. This form of teaching (online webinars) requires the least amount of brain stimulation – your participants might fall asleep on you – and relies heavily on graphs, images and auditory learning. Anyone who learns spatially, empathetically, etc, loses out.


Scheduling is vital. Although these presentations can often be viewed later, drawing an audience to the live session is far more engaging, and crucial if there will be interactive elements (Q&A, poll questions, etc.). You’ll want to pick a day and time more likely to be available on the calendar of possible participants. Although the optimal timeslot for a webinar can vary depending on the audience, we find that Tuesdays to Fridays around midday when people have some free time is a great time. Mondays tend to be a very busy day at most offices.

It is normal that people might forget about your webinar. Therefore, you should include “Add to Calendar” links in webinar invites, and setting up automated email reminders for people who have signed up. A reminder 30 minutes ahead of a live webinar will increase participation.


Now your focus should be driving attendance. LinkedIn can be one of your greatest assets here, especially with B2B webinars tailored to specific professional segments. Below are some key tips when promoting your webinar:

  • Plan out some paid Linkedin post to ensure the right people is aware of your webinar. Share a post from your company blog that ties to the topic and teases the information you’ll be covering.
  • Spread the word in relevant LinkedIn Groups (preferably ones where you’re already an active contributor).
  • Publish a few Sponsored Company Updates in the weeks and days leading up the webinar to build awareness among your followers. If there’s a featured speaker or presenter, encourage them to post about the event so as to leverage their personal network.
  • Sponsored InMail is an invaluable tool for sending highly personalized invitations to prioritized attendees.
  • With both Sponsored Content and InMail, you can add Lead Gen Forms – which populate automatically based on a user’s LinkedIn data – to collect information and feed your sales pipeline.
  • It’s a good idea to use unique tracking parameters for each disparate webinar promotion tactic, on LinkedIn and elsewhere, so you can monitor and see which ones are performing best.


Below are some key activities to action and complete once your webinar has ended:

  • Ensure that a day or two after the event, we like to send “Thank You” notes to those who attended or “Sorry We Missed You” to those who couldn’t.
  • You are also encouraged to ask for feedback.
  • Share any supplementary materials or related content. This is a good opportunity to drive next-step action with a direct CTA; recipients will be more receptive if the webinar effectively moved them forward in the funnel.


Test and measure your webinar: from content, targeting, logistics, ad copy/visuals to follow-ups  and analyse areas for improvement or optimisation. You will find insights that will help you polish your webinar strategy in the future.


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