Find below the best 10 free Instagram Analytics apps and tools and software for 2024. Get the right Instagram data and the best insights to grow your business.

Brought to you by Mau, a Senior Instagram Marketing Specialist at eDigital Agency.


Before you choose your Instagram analytics app or tool, you may want to review some of the best Instagram scheduling tools that also offer great analytics insights. This way you have just one platform for both your scheduling and analytics needs.


brandwatch audiences lifestyle instagram authors search

Brandwatch audiences lifestyle Instagram authors search

Whoever your business aiming to target, BrandWatch Audiences helps you find groups of Instagram Authors based on what matters to your business – their demographics, passions, professions, where they’re based, and who they engage with. BrandWatch Audiences is a powerful search that gives you instant results that will help you with your Instagram Marketing targeting strategy.

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command instagram analytics app tool influencer

Become a better Influencer with Command.  Command gives want to be “Influencers” the tools to optimize, grow, and monetize their Instagram profile. You will be able to understand your account better with hourly follower and post analytics. See your best time to post and use our personally recommended hashtags to get more engagement. Ready to start making money? Join the Command Influencer Network so brands can find you.  Command app is loaded with features to help you grow, optimize, and monetise your Instagram page. Key Features:

  • Report Card – understand how your account is performing, get personalized recommendations for improvement
  • Hashtag Recommendations – find trending hashtags in your category to improve engagement
  • Account Analytics – see hourly analytics on followers, likes, comments and other stats with our beautiful charts
  • When to Post – we’ll calculate the times when your content performs the best so you can post at just the right time
  • Global When to Post – see the best times to post in different countries and timezones based on data from hundreds of influencers
  • News – be the first to know about new Instagram features

Command is an Instagram-specific app that provides users with a host of unique metrics. Any marketer or business owner who wants to increase their Instagram footprint should be using Command. A tool that provides advanced reporting, research tools, and data insights. In addition to being a comprehensive analytics app, it also provides an intuitive experience thanks to easy-to-read graphs and charts as well as a “Report Card” that grades everything from your followers count to your photo orientation.

command instagram analytics influencer app tool

command Instagram analytics influencer app tool

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crowdfire logo png instagram app tool

Crowdfire enables you to schedule and publish content to Instagram, Facebook pages, LinkedIn, Pinterest and Twitter from one place. You can choose to post manually or it will choose the best times to post based on when your followers are most active. Once you have created your post and written a description, Crowdfire will analyse the information and suggest the best hashtags to use.

It offers free social media scheduling when connecting up to three social media accounts and you can have up to 10 posts scheduled at a time for each of your connected social accounts. For eg, 10 posts for Instagram, 10 posts for Facebook, and so on. To schedule more posts, you can upgrade to a higher plan. Or wait for some of the posts in your schedule to be published and make way for new posts.


  • Compose your posts and schedule them to go out later.
  • Automatically find and recommend articles and images your audience will love, so you can share them to all your social profiles and keep your timelines buzzing!
  • Keep an eye out for any updates on your website, blog or online shops; and create quick, beautiful posts about the update to easily share on all your social profiles
  • Schedule all your posts in advance and post them automatically at the best times or at a time chosen by you. Saving you tons of time and effort!
  • Take away the headache of crafting separate posts for each social profile and automagically customize your posts for all your profiles!
  • Use the Chrome extension to share your favourite pages from the internet to all your social accounts in 2 easy clicks!
  • Add your favourite websites and blogs as your source for new content using the RSS feature!
  • Using the tailored frequency feature, Crowdfire can schedule the same post to go out multiple times in a month.
  • Supercharge your Twitter account with features like non-followers, fans, recent unfollowers, recent followers, inactive following, smart feed, all following, competitors followers, keyword search & friend check.
  • Crowdfire is a favourite amongst creators all over the world! Millions of small businesses, artists, writers, influencers, sellers, freelancers, and self-employed individuals use Crowdfire to go big online.

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iconosquare logo png instagram analytics platform tool influencers

⚡ eDigital recommended ⚡ 

Iconosquare is one of the top leading Instagram tools. Allows you to analyse, manage and run competitions for one or multiple Instagram accounts.

Find out Australia’s top 15 most-followed Instagram accounts or the top 25 most popular sports athletes on Instagram.

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later logo png instagram scheduling tool platform

⚡ eDigital recommended ⚡ One of the most complete Instagram tools you can ever imagine. Later not only gives you Instagram analytics but you can also plan and schedule your Instagram posts. Later offers integration with to make your Instagram shoppable.

later instagram partner april 2018

later Instagram partner

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Before you decide on your next Instagram analytics app or software, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business 

  • Your organic Instagram posts may reach an average of 5% of your followers. This is a massive issue affecting thousands of marketers.
  • You have been trying hard to build an audience on Instagram that you do not own.
  • You cannot transfer your hard-earned Instagram followers to your best CRM software.
  • Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy training that will help you:


pixlee logo png instagram analytics platform tool

Pixlee helps you monitor your brand, discover emerging Instagram influencers, and identify your top Instagram content.

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Emplifi offers Instagram Insights overall metrics of Impressions, Reach, Website Clicks and Profile Views into their suite. Marketers using this tool can now cross-compare Instagram in one dashboard and visualise where their marketing efforts are paying off. And they can do it in the same place where they get the rest of their social media data insights.

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social blade logo png instagram analytics tool platform

Socialblade allows you to find stats of the top 10, 50, and 100 most followed people on Instagram by the number of followers – worldwide.

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sprout social logo png new social media instagram scheduling tool platform

sprout social logo png Instagram Analytics

Sprout Social offers a great free Instagram Analytics report. This free report will offer you some basic insights into how your Instagram account is performing and which images are getting the most engagement.  The whole Social Analytics Tool is paid (not cheap).

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1. SOCIAL STUDIES (former Magi Metrics)

The top three things you can do with this tool.

1. Discover your most popular Instagram posts and turn them into ads.
2. Analytics: Export anyone’s Instagram account, the followers, posts, comments or likes for any Instagram account. Export an Instagram hashtag. Get the data as a spreadsheet file, so you can do your analysis.
3. Influencers: Search for Instagram influencers by keyword and filter by the number of followers, engagement and location.

Great tool if you need to download a full list of Instagram followers or a full list of people who have liked all your Instagram posts or have commented on all your Instagram posts. Also, this tool is useful when you have thousands of followers but cannot search for a specific one natively on Instagram as there is no search bar. The free option on Social Studies will give you up to 100 followers or posts per export. The paid version starting at  $100/month will give you up to 1 million followers/posts per export.

magi metrics instagram followers list example downlaod spread sheet eDigital 2016

Social Studies Instagram followers list example download spreadsheet eDigital 2016

Just updated > The world’s top 10 most followed brands on Instagram


One of the above best Instagram analytics tools can help you track the performance of your Instagram account, posts, and stories. A good Instagram analytics tool should provide valuable insights into metrics like followers’ growth, reach, impressions, likes, comments, and more.

This data helps you understand what content resonates best with your audience and what strategies are working. You should choose an Instagram analytics software that enables you to optimise your Instagram content, understand your audience better and make informed decisions that drive engagement and sales. 

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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