Find below the Best Customer Value Proposition Canvas Template framework on PDF. A printer-friendly model diagram to confirm your MVP.

Written by Mau, a Senior Digital Marketing Specialist and training facilitator at eDigital.


A Value Proposition is the key reason behind each purchase a customer makes.

People don’t get excited about products or services.

People get excited about how brands can make their lives better.


  • You don’t like driving for hours every day, but still, you want to access a comfortable car so you can go anywhere you want at any time.
  • You don’t like the experience of going to the dentist, but you love good-looking teeth and you like avoiding the agony of badly treated teeth. If not sure, look at Dental influencer Anthony Baroud on YouTube.

I tell you the biggest truth in marketing:

Your customers aren’t interested in you or your products. They’re interested in themselves.

  • Your customers only like what you can do for them.
  • Your customers like how you make their lives easier.
  • Your customers like the way you make them feel about themselves.
  • Your customers like the way your worldview matches theirs.
  • Your customers like what your brand says about them.
  • Your customers like how you can change their world.

If we’re going to communicate with customers, we need to first understand their preferences and requirements, then learn how to speak their language.

This is the foundation of all sales – knowing your customers, pitching them something they’ll love and then reminding them that they’ve made a good decision.

Good Value Propositions create happy customers. Happy customers create strong businesses.


customer value proposition canvas template edigital

customer value proposition canvas template eDigital


This best customer value proposition canvas template is essential for attracting and retaining customers, differentiating your business from competitors, driving revenue growth and guiding business strategic decisions.

This popular canvas template is an important element of successful marketing and business strategy, creating a strong bond between your offerings and your target audience’s needs and desires.

Next > Download your free Business Model Canvas PDF Template

eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

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  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

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