Find below the best customer journey mapping template. Learn how to plan and manage your customer life cycle and increase your CLTV (Customer lifetime value) with this top customer journey mapping template on Google Sheets. You can also download it as an Excel file or PDF.

By Mau, Global Head of Marketing Strategy at eDigital.


What is customer journey mapping in marketing?

Customer journey mapping is the process of visualising and understanding the customer’s journey from initial awareness of a product or service to post-purchase satisfaction or dissatisfaction.

Customer journey mapping definition

Customer journey mapping in Marketing is a strategic activity and process within strategic marketing.

The process consists of looking at the “Customer Life Cycle stages” and defining how your customers (or personas) and your brand will behave and interact during each stage and the key steps you and your customers will have to take to build brand loyalty.

As a professional marketer, this is a great strategic marketing tool and framework to ensure you deliver effective and successful marketing activities and campaigns that make it easy to convert potential buyers into loyal customers.

But… do not worry. You do not need to take a course for it.

I can teach you how to do it during a workshop

Popular read > What is customer lifetime value and how to calculate it?

Before you attempt to complete your customer journey mapping for your organisation, business or brand, I strongly suggest you fully understand the Customer Life Cycle 12 Stages.

Marketers are using > The best Go-To-Market Strategy template

Once you have understood your Customer Life Cycle stages, you will be able to fully use this premium and exclusive template you will not find anywhere else.


You can use the below Customer journey mapping sheet and do it yourself or you can hire me and I help you do it successfully.

This premium sheet comes with complete instructions on how to use it. No need for guesswork.

customer journey mapping Google sheets

customer journey mapping Google sheets

I know what you are thinking: You could just start from scratch and make your own. but that’s painful and time-consuming. Save time, help me and get into the sheet template straight away.

I will be delighted with your support and you will love using this exclusive sheet.

Tip: your company should reimburse you for this purchase as it is work-related.

Get immediate access to the above premium customer journey mapping sheet ready on Google Sheets. You can also download it as an Excel file or PDF file.

⭐️⭐️⭐️⭐️⭐️ Fantastic template

I was looking for this type of template on Google Sheets to map out our customer journey. Thank you.

Tom  W. ✅ Verified user

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  1. Identifying customers’ pain points: Customer journey mapping can help identify pain points in the customer experience. By understanding the steps involved in the customer journey, businesses can identify areas where customers are experiencing difficulty, frustration, or dissatisfaction. This information can then be used to improve the customer experience and increase customer satisfaction.
  2. Improving the experience of the customers with your brand: By mapping the customer journey, businesses can identify opportunities to improve the customer experience. This can include streamlining processes, providing better communication, or offering more personalised experiences or services. 
  3. Increasing customer loyalty: A positive customer experience can lead to increased customer loyalty. By understanding the customer journey and addressing pain points, businesses can create a more positive customer experience and increase the likelihood of repeat business.
  4. Driving business growth: A positive customer experience can also lead to increased business growth. Satisfied customers are more likely to recommend products or services to others, leading to new customers and increased sales (revenue) and profits.
  5. Creating a customer-centric culture: By focusing on the customer journey, businesses can create a customer-centric culture. This means putting the customer at the centre of decision-making and ensuring that all business decisions are made with the customers’ benefits in mind.

A quick question for you:

Is your marketing generating sales for your business?

Start crafting the best strategic marketing plan with clear and defined objectives that will make you grow your business.

A well-crafted strategic marketing plan should:

✔︎ Free up valuable time for you
✔︎ Make you produce far less but better quality marketing content
✔︎ It will increase sales, profits and brand equity

If you believe you have a creative, passionate and curious mind and you are seriously ready to grow your business, I invite you to write the best strategic marketing plan today!

I guarantee you will never go back to the same old way you were doing marketing.

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Overall, customer journey mapping is an important process for businesses looking to improve the customer experience, increase customer loyalty, and drive business growth. By understanding the customer journey and addressing pain points, marketers and business owners can create a more positive customer experience and build a customer-centric culture.

eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Next> How to write the best Digital Marketing Plan

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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