The best 10 video editing apps and tools for Instagram in 2024 list. The top apps, software and tools to edit videos for Instagram in 2024.

Brought to you by Mau. Digital Marketing Specialist at eDigital.


Thousands of marketers in some of the top fastest-growing industries are looking for the best apps, tools and software to craft the best videos for Instagram.

Some of our best Instagram virtual assistants have discovered the below tools, software and apps to make your videos shine on Instagram.

And, whether your customer service has not been that great or your brand is yet to meet your marketing objectives, publishing the best videos for your Instagram followers is a great way to increase brand preference and trust which ultimately will boost leads, sales, profits and brand equity.


While raw footage on TikTok is a trend, creators on Instagram enjoy polishing videos that go viral. And with Instagram videos taking over users’ Instagram feeds and stories, marketers and business owners want to know some of the best video editing apps for Instagram!

The good news is that you don’t need to always brief a professional video producer, or buy an expensive kit to create engaging video content for your Instagram profile. There are tons of great video editing apps that can help you.

From resizing your footage to adding animations, branded assets, and filters to your videos, there is a video editing tool or app for you. And some of them are free!

Ready to brief a video producer? Get this exclusive & premium video production brief template

Instagram’s video dimensions change depending on where you’re posting. For example, the Ibest video ration for Instagram Stories is 9:16, but if you’re creating a video solely for your feed, you may want to cut it to a square aspect ratio so it fits your grid perfectly.

It can take a lot of time to shoot in different dimensions, and editing video footage to fit particular video frame sizes is a time-consuming task — but not if you use some of the below video editing apps and/or tools.

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10. Adobe Premier Pro

Adobe Premiere Pro is a popular video editing software application developed by Adobe Inc. and published as part of the Adobe Creative Cloud licensing program. First launched in 2003, Adobe Premiere Pro is a successor to Adobe Premiere.

9. Prequel

The Prequel video editor app is a great tool for creating eye-catching video overlays. You can choose from hundreds of different effects and filters and tell an aesthetically pleasing story. You can also adjust contrast, exposure, sharpness and more.

Hot read > This year’s best graphic design trends

8. Inshot

With InShot you can trim video, cut/delete the middle part of a video, merge videos and or adjust video speed. You can also create a border for a video. Make your video square ready for Instagram. You can colour the border too. You can add your own music to videos, like mp3 files and other formats. You will find lots of fun sound effects or add voice-overs. You can easy to sync sound, text or emoji to specific parts of your video, with timeline features. You will have access to volume control for both original video sound and MP3 songs.

Need a unique video filter?

No worries, there are some cool video filters too. Remember that using the canvas feature, the InShot Video Editor takes your existing video and allows you to resize it to various aspect ratios, and you can easily resize and crop it to fit Instagram Stories (or any other social media platform) in just a few seconds.

7. Filmora

Filmora is a popular video editing app for some of the top Aussies on Instagram, TikTok and Youtube.

For on-the-go editing, use Filmora’s “Easy Mode” — you can simply drag and drop video clips, add music to your cut video, and save a finished video in just minutes.

Filmora is better suited to landscape or square video, as the app works when held horizontally. It takes a little while to get used to, but the screen space dedicated to previewing your video footage makes it worth it!

Filmora was formerly known as Wondershare Video Editor.

Marketers are reading > How to make a video go viral: top tips and examples

6. Apple’s iMovie

iMovie is a free video editor software coded by Apple for the Mac, the iPhone, and the iPad.

iMovie includes a range of video effects and tools like colour correction and image stabilisation and is designed to be accessible to users with little or no video editing experience.

5. DaVinci Resolve

DaVinci Resolve is a colour grading, colour correction, visual effects, and audio post-production video editing application for macOS, Windows, and Linux, developed by Blackmagic Design.

You will enjoy reading > How to add music to a TikTok video

4. Alight Motion video editor app

Alight Motion is a popular motion design app for iPhone, iPad, and Mac, bringing animation, motion graphics, visual effects, video editing, video compositing, and more! Vector and bitmap support. You can edit vector graphics right on your iPhone!


VSCO logo png vertical black

VSCO logo png vertical black

Yes, that’s right, VSCO is not only a photo editing app but also a great video editing tool. You can apply VSCO filters to your video content to help you maintain a cohesive Instagram aesthetic. VSCO has a lot of free filters to choose from and even curated preset packs of complementary filters making it easy to edit your videos. You can also make different adjustments such as contrast, brightness, temperature, and more in the video editor.

Marketers are using > The complete social media video ad sizes & specs guide


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The solution:

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2. KineMaster

Ready to create professional cinematic quality video content?

You can cut and trim your video clips frame-by-frame, making it one of the best mobile apps for precise video editing, especially if you have a slow-motion clip you want to share within a larger video piece. You can create multiple layers of video, images, text, and special effects and add in voice-overs, background music, and sound effects from its media library.

KineMaster offer a free version of the app, however, your videos will have a watermark and some of the special features and effects aren’t available. You can upgrade to a monthly or annual subscription to remove the watermark from your videos.

A quick question for you: Is your Instagram marketing generating sales and profit for your business?

You can start a successful social media strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Free up valuable time for you
✔︎ Make you produce far less but better quality marketing campaign content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and you are seriously ready to grow your business, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the same old way you were doing Instagram marketing. 

1. CapCut

CapCut logo png black transparent

CapCut logo png black transparent

CapCut is the world’s most popular video editor.

Capcut is a free all-in-one video editing app that helps you create incredible videos. The app is owned by ByteDance, the same company that owns the TikTok app. Key features include:

  • Easy to use. Cut, reverse and change speed: getting it just right is easier than ever, posting only your wonderful moments.
  • High quality. Advanced filters and flawless beauty effects open up a world of possibilities.
  • Add top music hits. Tremendous music library and exclusive copyright songs with incredible sound.
  • Stickers and text. Top trending stickers and fonts let you fully express your videos.
  • Effects. Get creative with a range of magical effects.

Ready to brief a video producer?

Get this exclusive & premium video production brief template


  • A Colour Story
  • ClipChamp ( A popular video editor app)
  • Clipomatic
  • Final Cut Pro (Top video editor and maker software)
  • Horizon video editor
  • Hyperlapse
  • Life Lapse
  • Lumafusion
  • Lumen5
  • PicPlayPost app
  • Premier Rush
  • Splice video editing app
  • Video Leap
  • VN video editor

Special mention to Quik (GoPro’s video editing app)

You can create great video content for your Instagram feed from both the video content found in your GoPro camera roll and your imported GoPro videos. Once you’ve selected your favourite video clips, Quik works its magic by finding the most interesting “moments” from your video — this is great if you’re travelling and you want to quickly and easily trim your video to the most engaging parts like that surfing jumps! You can add transitions and effects, add music (Quik even syncs your video to the beat!), and customise your video with text and subtitles.

Marketers are reading: How to write the best video production brief template – Best tips and steps.


Leveraging video content is an effective way for brands to catch their Instagram audience’s attention while delivering information on new products and services.

With roughly half of Instagram’s one billion users using Instagram Stories every day, brands are building out their video strategy for Stories.

With platforms like Instagram, brands can both educate and engage their core audience through video. Brands can demonstrate how to use and get the most out of their products in short, digestible video clips while simultaneously encouraging followers to send in any questions they have. Social also allows brands to crowdsource feedback from consumers: social marketers can use Q&A and poll features to determine what their audience wants to see next.

One brand taking advantage of Instagram Stories is Samsung Mobile.

Following the release of the Galaxy Note 10, Samsung hosted makeshift office hours on its Instagram account, inviting followers to submit any questions they had about the phone directly through Stories.

You can use video editing tools to generate great videos that educate customers on new features and provide instructional “how-to’s” videos.

Popular read this week > The best video production brief template

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

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  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
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