What are the world’s best 10 brands on TikTok in 2024? Find out the top 10 list of the best brands on TikTok globally.


Before you get too excited about the world’s best 10 brands on TikTok, let me tell you something.

All social media platforms’ business models are incredibly sophisticated “money extraction” machines.

TikTok will deliberately let you build a big organic reach, then change the algorithm to lower your reach and make you pay to get you the same level of reach you previously had for free. Even marketers working in some of the top fastest-growing industries are now having to spend a lot of money (boosting their TikTok videos) to reach their hard-earned followers.

Serious marketers and business owners who have taken my marketing strategy training sessions or are subscribed to my exclusive newsletter are already putting into practice real & proven marketing techniques to build audiences they own, increase their sales and not get distracted by social media posting.

Trust me.

The actual gains of posting videos on TikTok are minimal if you have not properly crafted a coherent marketing strategy, delivered optimal customer service and most importantly engineered a marketing engine that allows you to build your own marketing channels and assets.

When I go out and speak to marketing executives of some of Australia’s ASX 200 companies, I like to remind them of two things:

  1. You do not own your audience on TikTok. You cannot transfer your hard-earned audience to another platform. Tip: You must build audiences on platforms you own. I will teach you how.
  2. TikTok wants you to pay for ads. Simple. The TikTok algorithm will deliberately make it harder to show your content to your followers for free. Stop wasting time and activate proven growth hacking techniques. I can show you this too.

Popular read today > The top 25 trending TikTok hashtags right now


Below you will find the best 10 brands on TikTok. However, you do not have to be on TikTok. For, example, the fashion brand: Chanel is not on TikTok; while others based their whole strategy around TikTok (Example:

The below are the best brands with great content on TikTok, however, they are not the most popular ones.

You can find the top 10 most-followed brands on TikTok or check out the top 10 most-followed TikTok celebrities

⚡️ Trending > The most popular people on TikTok

Some of our best virtual assistants have just completed research that uncovers the best brands killing it on TikTok in 2024.

Marketers are using > The best social media marketing plan template

10. Liverpool FC

18+ million people on TikTok follow Liverpool FC

TikTokers are checking out > How to add your own music to a TikTok video

Popular this month > This year’s top 10 TikTok marketing trends

9. 433 Football

18+ million people on TikTok follow 433 Football

433 Football is a studio football/soccer production brand and one of the most popular football/soccer brands on TikTok.

433 football logo png full colour

433 football logo png full colour

Popular today > The top 25 most popular TikTok hashtags

8. FC Bayern Munich

18+ million people on TikTok follow FC Bayern Munich

Football-Club Bayern München e. V., also known as FC Bayern, Bayern Munich, or simply Bayern is a German professional sports club based in Munich, Bavaria. It is best known for its professional football (soccer) team, which plays in the Bundesliga(the top tier of the German football league).

FC Bayern München PNG full colour

FC Bayern München PNG full colour

Note: These are the best brands on TikTok but not the most followed ones. To see the most-followed brands on TikTok read this article

7. Amazon Prime Video

19+ million people on TikTok follow Amazon’s Prime Video

Amazon Prime Video, or simply Prime Video, is an American subscription streaming and rental brand of Amazon. Amazon Prime Video distributes films and television series produced by Amazon Studios and MGM Holdings or licensed to Amazon, as Amazon Originals.

Amazon Prime Video hosts content from other providers, content add-ons, live sporting events, and video rental and purchasing services.

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Would you like to know what the most followed brands are on TikTok?

eDigital’s “The top 250 most followed brands on TikTok” list is helping marketers and influencers find potential collaboration partners.

Just in > How to contact TikTok support email address

6. NBA 

21+ million people on TikTok follow the NBA

NBA logo png

NBA logo png

The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United States and Canada. Surely it has become the most popular premier men’s professional basketball league in the world. The NBA is also one of the most followed brands on Instagram.

Marketers are reading > This year’s top 10 social media marketing trends

Similar content > The best fashion hashtags for TikTok

5. Manchester City FC

23+ million people on TikTok follow Manchester City FC 

Manchester City Football Club is an English football club based in Manchester that competes in the Premier League, the top professional English football tournament.

Just in > How to contact TikTok support email address

4. House of Highlights

24+ million people on TikTok follow House of Highlights

House of Highlights is a sports media brand that focuses on the creation and aggregation of viral video clips and original video series for a predominantly Gen-Z audience.

HoH is headquartered in New York City, U.S.A.

house of highlights logo black png

house of highlights logo black png

A quick question: Is your TikTok marketing generating sales and profit for your business?

You can start a successful social media strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Free up valuable time for you
✔︎ Make you produce far less but better quality marketing content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and you are seriously ready to grow your business, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the same old way you were doing TikTok marketing. 

3. Manchester United FC

24+ million people on TikTok follow Manchester United FC 

Manchester United Football Club commonly referred to as Man United or Red Devils (often stylised as Man Utd or simply: United) is a professional football club based in Old Trafford, Greater Manchester, England. The club competes in the Premier League (the top division in the English football league).

⚡️ Breaking news > The new TikTok logo png

Jamie Carragher selfy Liverpool 7 Manchester United 0 Gary Neville March 2023

Jamie Carragher selfy Liverpool 7 Manchester United 0 Gary Neville March 2023

☠️ TikTokers are reading > The top 25 most popular TikTok hashtags

2. La Liga

25+ million people on TikTok follow La Liga

La Liga is the professional football tournament in Spain. 

laliga logo png full colour vertical

LaLiga logo png full colour vertical

Marketers are using > The best social media strategy plan template

1.  WWE (World Wrestling Entertainment)

26+ million people on TikTok follow World Wrestling Entertainment

World Wrestling Entertainment, Inc., also known as WWE, is an American professional wrestling promotion brand. WWE is a globally integrated media and entertainment company that also branched out into other industries, including film, American football, and various other business ventures. WWE is one of the fastest-rising brands on TikTok.

wwe logo png

WWE logo png

You will also like > The most followed brands on Instagram


You and your team should also learn about:

Ready to book a TikTok marketing training session? Contact us.


  1. Chelsea FC 15+ million followers. Chelsea is an English football team based in London. 
  2. Badabun. 15+ million followers. Badabun Network is a Mexican production company that creates digital content, primarily on TikTok and YouTube. Badabun began in 2014 uploading “top ten list” videos and funny “street surveys”.
  3. Nickelodeon 14+ million followers Nickelodeon is an American pay television channel and brand for children. It is run by Paramount Global through its networks division’s Kids and Family Group.
  4. UFC 14+ million followers. The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) brand based in Las Vegas, Nevada, U.S.A. It is owned and operated by Zuffa, LLC, a wholly-owned subsidiary of Endeavor Group Holdings. Some of the key brands sponsoring the UFC include Prime Hydration drink @drinkprime (1.4+m followers on IG) owned by popular British Youtuber KSI (12+m followers on IG) and Logan Paul (24+ million followers on IG).
  5. WorldStar Hip Hop. 13+ million followers. WorldStarHipHop is a content-aggregating video brand and blog owned by Worldstar, LLC. WorldStarHipHop was founded by Lee “Q” O’Denat, a Hollis, Queens-based hip-hop fan.

Just updated > The top 25 most popular hashtags on TikTok

TikTok creators are also reading: The best time to post on TikTok.


Overall, the best brands on TikTok have skillfully achieved a huge following by using the native options that TikTok offers. These brands are not just selling but entertaining their TikTok fans with great and unique content. Need training on how best to promote your business on TikTok? Contact us today! 

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Next > Get your Premium list of the top 250 brands on TikTok. Ready on Google Sheets for immediate access.

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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