THE BEST 8 MARKETING ATTRIBUTION SOFTWARE IN 2024

Find the best 8 marketing attribution software in 2024. The top marketing attribution companies and tools for your CRM, Salesforce or others.

Brought to you by Mau, a Senior Marketing Attribution Specialist at eDigital.

THE BEST 8 MARKETING ATTRIBUTION SOFTWARE IN 2024

Marketing used to be a much simpler proposition. Brands created advertising campaigns primarily for TV, print, and radio, with an emphasis on storytelling and emotional appeal.

Attempts to measure effectiveness were based on where ads appeared and how much exposure they received.

Since then, marketing accountability has taken on much greater significance. With the rise of digital channels and the vast amounts of granular performance data they produce, marketers are under more pressure than ever to show exactly how their investments further business objectives and contribute to the bottom line. Yet every day, we encounter marketers who are still challenged to do so.

Marketing Attribution (aka Media Attribution) is a tricky area for marketers.

You know you need to implement it ASAP, but it can be complex, confusing and often a high investment in time, resources and technology. If you’re not attributing right the impact of all your marketing efforts—especially in today’s world of fragmented devices and touchpoints—you are likely missing out on ROI opportunities and wasting spending on marketing channels, strategies and audiences that aren’t performing well.

Plus, getting marketing attribution right helps you maximise your learnings to make better media choices and marketing decisions over time.

THE BEST 8 MARKETING ATTRIBUTION SOFTWARE IN 2024

With rising CPMs and iOS14.5 impeding the ability to make the right decision, it is careless to run an ad account on platform metrics.

From 2023, more browsers started to block traditional tracking and Google began to eliminate third-party cookies.

This means you will need server tracking (first-party data) and some of the below best marketing attribution tools, software and platforms can help you. 

8. DREAMDATA

dreamdata logo png

dreamdata logo png

Dreamdata is a B2B multi-touch attribution tool for multi-tech stack businesses. You get insights into every touch of every customer journey. You can schedule a demo for free.

7. ADJUST

You can identify your best users and channels with Adjust’s mobile attribution platform. Leverage every touchpoint leading to conversion. Measure uplift as you see each network’s true assist contribution. In one place you can:

  • Set custom parameters within our unlimited event tracking
  • Create custom attribution waterfalls and attribution windows
  • Create deep links with Adjust LinkMe and QR codes
  • See which campaigns and creatives deliver your best users

6. SEGMENT

The Segment Attribution Software makes implementing marketing attribution effortless. You can also book a demo for free.

5. FUNNEL.IO

funnel io logo png

funnel io logo png

Funnel.io makes marketing data easy, effortless and efficient. Funnel.io marketing attribution software is a no-code data hub that allows you to connect, store, organise and share your visitor and customer data.

4. TRIPLE WHALE

triple whale logo png

triple whale logo png

Pixel from TripleWhale enables you to compare attribution models and situations at the campaign, ad set and ad level.

  • First Click vs Last Click
  • Linear Paid vs Linear All
  • Triple Attribution
  • Triple Attribution + Facebook’s View-Throughs

3. TREASURE DATA

There is no single attribution model that can fit every customer’s needs. With that in mind, Treasure Data provides customers with multiple attribution model templates, including ones for custom attribution. These models are easily configurable and are based on granular, detailed information that Treasure Data collects about your customers.

Treasure Data JavaScript and Mobile SDK toolsets are embedded within each of your web and mobile properties to capture all event-level data. Additionally, Treasure Data seamlessly integrates with 150+ data sources, marketing channels and external systems to import all your customer journey and behavioural data, giving you a unified, comprehensive view of your customer.

The Treasure Data attribution model is built as a workflow to ease error handling and reduce end-to-end latency.

2. NIELSEN ATTRIBUTION

Nielsen logo png

Nielsen logo png

Your marketing strategy’s success largely depends on knowing what to change, when and by how much -without wasting your time or blowing your budget.

What if you could optimise your campaigns, reduce wasted spending, and accurately evaluate the effectiveness of your marketing activities across channels, devices, creatives, and audiences?

The Nielsen attribution solution enables you to measure the effectiveness of your paid, owned, and earned marketing initiatives across media types, campaigns, creatives, placements, and audience segments specific to the KPIs that matter most to your businesses.

Stop making costly mistakes by basing your decisions on outdated data.

With real-time attributed performance metrics, you’ll have everything you need to dramatically improve the efficiency of your marketing investments and accurately demonstrate your team’s impact on your key marketing goals.

1. WINDSOR AI

windsor ai logo png

windsor ai logo png

Marketers can achieve great improvements in marketing ROI with Windsor’s multi-channel machine-learning software. Get true insight on performance all down to the channel, campaign and device level.

  • Data-driven multi-touchpoint attribution.
  • Transparent and neutral: agency-independent and media-independent.
  • Connect the results of every touchpoint and campaign to your revenue stream.
  • Calculate the total cost of individual marketing campaigns to determine your ROI per campaign.
  • Channel-neutral: we evaluate both online and offline marketing channels and campaigns.
  • Budget optimiser to maximize your marketing ROI.

FACEBOOK TAKE ON ATTRIBUTION

Measurement methodologies haven’t shifted from the single-device world, potentially resulting in errors in today’s measurement. Some current measurement tools do not properly track across devices and browsers, missing out on most of the touchpoints on these paths.

Cookies can overestimate reach by 58% and understate frequency by 135%, which are only 64% accurate in broad age and gender targeting.

Last-click attribution relies on proxies like cookies and clicks, but cookies and clicks aren’t reflected properly on mobile. That means that activity on the world’s most popular channel (mobile) is invisible to most marketers.

Why is this a problem?

Because it’s hard to imagine a world without measuring mobile. Cookies are no longer a sufficient basis for measurement in our mobile and cross-everything world.

Advertisers that capture the value of mobile in their attribution models have a significant advantage over competitors. Shifting to people-based data and multi-touch attribution (MTA) helps deliver more accurate data and drive marketing efficiencies.

using cookies for marketing measurement Facebook IQ

using cookies for marketing measurement Facebook IQ

What it means for marketers

Marketers are often reliant on old metrics that aren’t indicators of success for their business. According to Facebook, ninety-one per cent of the people who could buy your product don’t click on your ads.

Clicks were a metric used in the desktop world when people searched, discovered and converted on just one device. Today, search and discovery are happening across multiple devices and channels, and require new metrics for measurement.

Measuring the wrong metrics can cost advertisers more.

People who click the most are more expensive to reach Facebook IQ

People who click the most are more expensive to reach Facebook IQ

Facebook works with measurement partners to provide visibility across devices and channels, verify data and understand the consumer journey.

CONCLUSION

Attribution allows marketers to allocate their marketing budget effectively by identifying the most profitable marketing channels and campaigns. By understanding which touchpoints contribute the most to conversions, marketers can allocate their budget accordingly, maximizing ROI and minimizing wasteful spending, improving marketing campaigns’ effectiveness and enhancing customer experience with ads. 

eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE BEST 8 MARKETING ATTRIBUTION SOFTWARE IN 2024

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