MOBILE APP ENGAGEMENT INDEX 2018 by Leanplum
Find below The Mobile App Engagement Index Report 2018 by Leanplum. Brought to you by MAU. Digital Marketing Specialist at eDigital.
MOBILE APP ENGAGEMENT INDEX 2018 by Leanplum
Mobile user acquisition is incredibly expensive. And convincing those users to stick around isn’t exactly easy. That’s why we teamed up with app marketing and retargeting specialists Liftoff to create the 2018 Mobile App Engagement Index.
This report reveals the latest acquisition and retention trends to help app marketers turn every session into a chance to drive engagement, boost loyalty, and increase revenue.
Here’s a sample of data-backed takeaways and advice you’ll get:
- The average cost per install is $2.89, $40.41 for a purchase, and $86.99 for a subscription.
- But users rarely stick around — only 15.5% of Android users and 18.1% of iOS users have been active in the last 30 days.
- Good news: you can increase retention by 62% just by sending push notifications.
Before you spend another acquisition penny, make sure you have the latest data to engage and retain your users. Get this 2018 Mobile App Engagement Index today.
Read >BEST MOBILE APP DEVELOPMENT BRIEF TEMPLATE
MOBILE APP ENGAGEMENT INDEX 2018 by Leanplum
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Award Winner Digital Marketer, top Linkedin Influencer, Certified Facebook / Adwords Professional, Certified SEO Consultant, StartUp Investor, Writer, Speaker. 15+ years optimising some of Australia’s top brands. MAU.trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. MAU. enjoys football, latin music & hiking while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. Subscribe to MAU.’s e-newsletter connect on LinkedIn Instagram Facebook
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Mobile App Engagement Index 2018 Cover Leanplum
