HOW TO CRAFT A KILLER MOBILE APP NOTIFICATION STRATEGY

Is your mobile app not sending notifications — push, in-app, app inbox, email — to your users?  You are missing the chance to engage with them in a meaningful way.



HOW TO CRAFT A KILLER MOBILE APP NOTIFICATION STRATEGY

The below will help you on how to devise a killer mobile app notification strategy that keeps your brand competitive, improves the customer experience, and maximizes revenue.



According to a recent Forrester Research report, “Notifications have the potential to reduce the cognitive load on consumers by pushing out the information they need, in the moment they need it, in the right channel.”* However, in 2017, only 44% of mobile marketers sent push notifications to their customers. The numbers for other channels weren’t much better: 37% for in-app messages, 28% for app inbox, and 17% for web push.**

* The Art of Notifications, Forrester Research, Inc., October 22, 2018
** Alert! You Need Notifications, Forrester Research, Inc., April 5, 2018

There is a bit of science when getting your mobile app users’ attention.  We will describe below some of the top emerging best practices for:
  • Using mobile app notifications
  • How to build an effective notification strategy from scratch
  • How to evolve that strategy for a sophisticated approach that reaches mobile app users in their moments of need.
You will learn how to:
  • Increase mobile app notification opt-ins to deliver more relevant content.
  • Orchestrate notifications across channels, without over-saturating customers.
  • Iterate and learn quickly using customer-centric KPIs
  • Craft a strategy that targets moments, rather than people.

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HOW TO CRAFT A KILLER MOBILE APP NOTIFICATION STRATEGY

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