THE FORRESTER WAVE: CUSTOMER ANALYTICS SOLUTIONS REPORT Q2 2018

Find below a link to The Forrester Wave: Customer Analytics Solutions Report Q2 2018.



THE FORRESTER WAVE: CUSTOMER ANALYTICS SOLUTIONS REPORT Q2 2018

Out of The Forrester 39-criteria evaluation of customer analytics solutions providers, they identified the nine most significant vendors — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata — and researched, analysed, and scored them.

This report shows how each customer analytics software measures up and helps customer insights (CI) professionals, marketers and CMOs make the right choice when looking to buy and implement a new Customer Analytics solution.

The Forrester Customer Analytics Solutions quadrant graphic adobe sas ibm sap salesforce q2 2018

The Forrester Customer Analytics Solutions quadrant graphic adobe sas ibm sap salesforce q2 2018

Key Takeaways

  • Forrester’s research uncovered a market in which Adobe, SAS, and IBM lead the pack.
  • Manthan, AgilOne, Teradata, SAP, and Salesforce offer competitive options. NGDATA lags behind.
  • Customer Insights Pros Are Looking For Insight Emancipation
  • The customer analytics solutions market is growing because more CI pros and their stakeholders want easy and immediate access to insights. Additionally, this market growth is in large part due to the fact that data science talent is scarce, and brands that struggle to perform customer analytics fear disruption.
  • Governance And “AI On AI” Are Key Differentiators
  • As automated customer insights generation becomes commoditized, improved model monitoring and AI-driven prescriptive capabilities will dictate which providers lead the pack.



THE FORRESTER WAVE: CUSTOMER ANALYTICS SOLUTIONS REPORT Q2 2018

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