HOW TO EXCLUDE INTERNAL TRAFFIC FROM GOOGLE ANALYTICS

Improve your Google analytics data by excluding your internal traffic and visits. Remove your internal IP or ISP and get real customer data with the tips below.

HOW TO EXCLUDE INTERNAL TRAFFIC FROM GOOGLE ANALYTICS

You own a website and you visit your website multiple times a day. Those visits – by default- are being counted on Google Analytics and likely are messing up your traffic numbers and conversion percentages. You can solve this by setting up an IP or ISP exclusion rule.

STEPS – EXCLUDING INTERNAL TRAFFIC GOOGLE ANALYTICS

  1. Login to Google Analytics. Click on Admin (bottom left corner)
  2. Click on the “All Filters” text link under the “Account” tab
  3. Click on “Add filter” and make a name for your new filter in the “Filter name” box. Tip: I like to call my filters by the person’s name and location. Example of Filter name: “Mau – 200 Goulburn St, Surry Hills” This way in case I move the office to another place in Sydney, I know what filter to delete later on.
  4. Set up your filter type.
    • Select “Predefined” under the “Filter type
    • Select “Exclude” under “Select Filter Type
    • Select “Traffic from the IP Address” under “Select Source or destination
    • Select “That are equal to” under “Select Expression
  5. Select the view or views you want to apply your new filter to. Make sure you click on the “Add” button for each view you want to include for your new filter.
  6. Click on the “Save” blue button.

Viola! You have excluded your computer/laptop IP from your Google Analytics traffic

how to exclude your computer ip internal traffic google analytics

how to exclude your computer ip internal traffic google analytics

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HOW TO EXCLUDE INTERNAL TRAFFIC FROM GOOGLE ANALYTICS

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