WHAT IS VCPM?

It is a type of Adwords Media Cost Model where advertisers pay every time their ads are actually displayed on a user screen.

VCPM DEFINITION

vCPM Viewable Cost per thousand impressions where the “v” means the ad is viewable, which is defined as 50% of the ad being shown on the user screen for over one second (not buried lower on the page, or displayed on a page where someone navigates away while the page is still loading).

CPM vs vCPM

CPM = Cost per thousand – Your pay for one thousand impressions of your banner ad, regardless of whether or not your banner ad has been viewed by a user.

vCPM = Viewable Cost per thousand – Your pay for one thousand impressions of your banner ad, guaranteed your banner ad has been viewed by a user.

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Mau is a Senior Digital Marketing Specialist with 15+ years helping clients solve their digital marketing challenges. Mau is a certified Facebook & Adwords Professional, Certified SEO Consultant and industry speaker. Mau trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. Subscribe to Mau’s e-newsletter connect on LinkedIn Instagram Facebook

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