WHAT IS VCPM?
vCPM Viewable Cost per thousand impressions where the “v” means the ad is viewable, which is defined as 50% of the ad being shown on the user screen for over one second (not buried lower on the page, or displayed on a page where someone navigates away while the page is still loading).
CPM vs vCPM
CPM = Cost per thousand – Your pay for one thousand impressions of your banner ad, regardless of whether or not your banner ad has been viewed by a user.
vCPM = Viewable Cost per thousand – Your pay for one thousand impressions of your banner ad, guaranteed your banner ad has been viewed by a user.
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