HIGH QUALITY SCORE GUIDE By Wordstream

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HIGH QUALITY SCORE GUIDE By Wordstream

Introduction

Adwords Quality Score is super important. It lowers your cost per click. It lowers your cost per action. It improves your ad rankings. In short, high Quality Scores correlate really well with overall account success.

How do you actually get these high Quality Scores?

Rather than spout the usual list of advice, let’s take a close look at a real account that has exceptionally high Quality Scores and see how they’re getting it done. The account is from a small business in the insurance industry. Despite this being one of the most competitive verticals in AdWords, this advertiser is killing it with his AdWords campaigns. In fact, he has an average impression weighted Quality Score of 8.8 — about as close to “perfect” as I’ve ever seen. So how did they do it? Download this guide!



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HIGH QUALITY SCORE GUIDE By Wordstream

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By |June 21st, 2018|Adwords|