BEST DIGITAL MARKETING TOOLS 2018 LIST
This Best Digital Marketing tools 2018 list is a very useful resource for marketers and business owners who are looking for better ways to design, plan, execute, report and measure their Digital and Social Media Marketing strategies. If you know about a great tool, please let us know is the facebook comments box at the end of this article. Do not forget to pin or bookmark this list so you can find it easily in the future.
BEST DIGITAL MARKETING TOOLS
With over eighteen hundred marketing tools, platforms and tech vendors available, it is not easy to know which exact tools can help you get the most of your digital marketing dollars. Below are some of our prefer Digital Marketing tools. Any feedback or suggestions are welcome! 🙂
If you want to compare any of the below tools, use Trust Radius for software comparison, it will give you an indicative of what real users think about those tools, platforms and software.
WHAT IS AN ENTERPRISE DIGITAL MARKETING TOOL?
If you’ve spent any time reviewing or shopping for a digital marketing technology, it’s a safe bet you’ve encountered an “enterprise” version of almost every platform or tool on the market. For marketers, looking to add new capabilities to their tech stack, “enterprise” has a very real meaning. Its synonymous with robustness, continual innovation and improvement and – importantly – security, flexibility and scalability. Unfortunately, many platforms out there see “enterprise” as merely a positioning tactic. Slapping “enterprise” in front of your brand name is a cheap way to leverage the attention of marketers with real challenges. For those digital marketing tools “enterprise” often just means “expensive” and nothing more.What should you look on an enterprise digital marketing tool?
Security – Safeguarding your company’s data should be a top priority for every organisation. Most large organisations will already have data management and privacy policies in place. To comply with these policies, enterprises often need their digital marketing tools to have access management controls and authentication systems.
Scalability – The larger the organisation and customer base, the greater the demands on their systems. Enterprise marketing teams need to know that any technology they’re adopting can handle current and future system demands with minimal maintenance and administrative oversight. Is it easy to expand usage to new users or regional divisions? Will it be agile enough to seamlessly integrate with our other digital marketing tool stack?
Flexibility – Enterprise challenges are constantly evolving and new technologies are emerging to solve these problems, so it’s critical to build a digital marketing stack that will be able to accommodate and play nicely with any new system you may need to integrate in the future. Different digital marketing tools that can easily connect and communicate with one another can optimise workflows to increase productivity and data visibility and insights.
THE TOP BEST DIGITAL MARKETING TOOLS – 2018 LIST
APPS FOR SOCIAL MEDIA VIDEOS
Anchor Video is a new pretty slick tool that magically transforms audio files to video, transcribing content into easy-to-follow (highly shareable) text you can listen to (on mute). You will like it because most major social platforms aren’t built for audio-consumption. Sharing a URL to an hour-long podcast on Facebook will rarely convert to direct listeners in the moment. On the other hand, auto playing videos with mute-friendly captions are #trending and an effective way to grab peoples’ attention. Anchor’s new tool lets you trim audio clips so you can share a minute from an insightful podcast, transcribed with captions. Here’s an example.
APP INTEGRATION SOFTWARE
IFTTT is a free platform that helps you do more with all your apps and devices. (if this, then that) is the easy, free way to get your apps and devices working together. As an example, the below screenshot shows free and easy integrations you can do for your Instagram marketing.
MuleSoft provides the most widely used integration platform (Mule ESB & CloudHub) for connecting SaaS & enterprise applications in the cloud and on-
Zapier makes it easy to automate tasks between web apps. . Zapier enables users to connect the web apps they use to move data between them; and use event-based automation to avoid repetitive tasks. Users can find based on different categories such as billing, accounting, and invoicing; bookmarking; CMS; CRM; charting; and customer support. Triggers, Searches and Actions are the building blocks that power your integrations. Triggers watch for events in your apps, then kick off a sequence of Searches and Actions. Searches look up existing data, and Actions create new items. These combos—called “Zaps”—complete your tasks automatically. You can also try using one Trigger to send multiple Searches and Actions into motion. Multi-Step Zaps help your apps work in harmony. The below screenshot show some examples on how you can automate your LinkedIn marketing using Zapier.
APP STORE OPTIMISATION
This extension shows detailed app store analytics, including information about category rankings, competitors, review summaries, and downloads. In addition, you can also track and optimise your keywords rankings.
This tool enables you to export your app’s reviews on Google Play into one JSON file. The extension gathers information about the number of stars, version of the application, comment’s author, date, time, title and text for any given review.
ATTRIBUTION FOR APPS
In the app world, attribution is not as developed or granular as on the internet. This is particularly important for certain verticals, such as e-commerce, where users are far more likely to shop and make purchases with tablets than with smartphones. Tablets, as a percentage of total transactions in the mobile arena, are growing fast. So advertisements or affiliate campaigns through the web or other native apps will need reattribution so that e-commerce store owners pay the proper commission. For this reason, app analytics and business intelligence companies need to offer publishers reliable re-engagement attribution or and reattribution capabilities as this is a task that few app publishers can take on themselves. Doing this well means that every session is monitored and each click tracked to ensure third-party attribution or to confirm the success of re-engagement methods. This is a technical nightmare as the magnitude of sessions and clicks will be in the hundreds of millions for a standard app.
Attribution is generally achieved through the use of unique page URLs that reflect the origin of the visitor, or through cookies. A user clicks on an advertisement at CNET for a new MacBook laptop, for example. The ad sends the user to BestBuy. The user buys the MacBook. BestBuy knows that user came via a CNET ad and not, for example, via an ad on Gizmodo. For mobile, the attribution is assigned when an app is installed. Installs used to be the standard metric for conversion. This worked when installs was the primary measurement of success. But now that we are moving away from the install as the conversion point, to events as the conversion points, it is crucial to attribute users to the source that persuaded them to re-engage with an app. In the case of re-engagement campaigns, since the app has already been installed and each user attributed to a particular source at install, they need to be reattributed to see what campaign or creative the user came from this time around.
adjust combines attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews. Attribution enables mobile app marketers to identify where a user came from and when they installed the app. In the analytics department, adjust offers cohort analysis in addition to deliverable analytics that count sales, events, sessions, installs and clicks. Marketers can group users together by common criteria, such as the install time. KPIs can then be normalized over the lifetime of the user. Additional product features include: app store statistics like global rankings displayed in the dashboard, deep-linking fallback and reattribution for re-engagement campaigns. adjust is an official Facebook mobile measurement partner, and is also integrated with over 500 other major partners and networks worldwide. adjust is ePrivacy certified, uses SSL encryption for data transfer, and is the only mobile analytics company to meet the most stringent privacy compliance standards internationally. Key features include:
Campaign Wizard: marketers have complete control over the attribution rules they put in place with the networks and publishers they work with to find their users; they can change attribution windows for different campaigns down three levels of granularity, all with the same partner. They can also turn fingerprinting on or off, expand or retract inactive user definitions for retargeting, and send or receive cost information.
Native LTV: marketers are able to see the complete lifetime value (LTV) of the original marketing source that drove an install, regardless whether the user is also re-engaged through other sources, as well as the LTV of any new re-engagement source.
Dynamic Attribution: marketers can assign the amount of time a user can be attributed or re-attributed to an advertising source, giving them more control over their internal logic on how they calculate and measure LTV and customer acquisition costs.
Attribution, which is the art of connecting an conversion to its source, is a critical component of determining the return on investment of any marketing campaign. If you cannot attribute user actions to a specific campaign or creative, you cannot track their behavior to understand whether a marketing campaign re-engaged any existing users.
Marketing data specialists for any data maturity stage. Datalicious is a global data analytics agency that helps marketers improve customer journeys through the implementation of smart data-driven marketing strategies. Datalicious specialists offer a wide range of skills applicable to any challenge including web analytics, data engineering, media mix modelling and multi-touch attribution. Datalicious offers products and services – such as the OptimaHub, SuperTag and Google 360 Suite – for businesses at any data maturity stage, whether you are just starting out and need help with your overall data strategy or are more advanced in your data analytics journey and are looking for specialists in marketing attribution and predictive modelling.
Rakuten Marketing provides its proprietary attribution and insights platform, Cadence, to all clients so they are empowered to maximise their digital investment across devices with complete transparency. Cadence enables marketers to see the influence “display” impressions have had on site visits via other channels further along the user journey. This sophisticated approach to performance marketing measurement enabled marketers to understand the impact of their display campaigns in a uniquely accurate way. It provides insights not only into the performance of the overall display activity but also into the performance of the individual strategies being trialled at the same time. Check out Rakuten Feb 16 Webinar presentation about attribution (pdf document).
AUDIENCE IDENTIFICATION, DATA & MEASUREMENT
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions better marketing results for 7,000+ global clients.
Learn how other e-commerce businesses use marketing automation to build their brand, sell more stuff, and stay connected with their customers with MailChimp’s free marketing automation features give you the power to stay connected with customers while removing manual tasks from your to-do list. To help you get started or ramp up your efforts, MailChimp has developed a series of educational resources that cover every aspect of automation. They’ll explain how it works, how you can combine different automations types, and everything in between.
The challenge is you have so many providers to choose from – HubSpot, Autopilot, Drip, and Marketo, to Act-On, Eloqua, and more. And with so many options, we really don’t have the time to personally evaluate them all – or sort through biased sales pitches. Ops.tv interviewed 100+ industry experts to learn the nuts and bolts of every marketing automation provider in the market today and created this Free Marketing Automation Buyer Spreadsheet! Ops.tv is an independent community of top sales, marketing, and customer success executives, you’ll get a raw, unbiased look at what these providers actually offer. This way, you can choose the solution that meets the unique requirements of your business. From which providers are most cost-effective for your company size, to which ones have the CRM or other integrations you’re interested in, to which ones can segment based on the criterion that are most important to you.
BANNER ADS TOOLS
Search for the latest brands banners ads if you need some banner layout or design inspiration.
BRANDING & DESIGN TOOLS
Abduzeedo is a collective of individual writers sharing articles about architecture, design, photography and UX. It was founded by Fabio Sasso in 2006 as a personal blog, later growing to become a digital publication with several writers from all over the world, working independently. Also known as ABDZ, the short version of the weird name of the blog which means abducted in portuguese, the site has seen the evolution of the design community during a decade. From different styles to mediums, ABDZ has evolved with the industry and became one of the most sought after design blogs on the web.
Canva makes graphic design by bringing together a drag-and-drop design tool with a library of more than 1 million stock photographs, graphic elements, and fonts. Canva is one of my favorite design tools and I’m sure it is also for many digital marketers, as it allows to create your own brand library in one place, collaborate with other team members and ensure your brand guidelines are clear all across your teams.
Design inspiration tool allows you to search for design ideas. Just simply type a word and design inspiration will bring some great designs for you.
DesignTAXI is one of the leading online reference source for the creative world, reaching millions of design industry tastemakers and influencers monthly.
A blog for creative types interested in the (un)conventional world of Book Arts! Posts here will feature artist’s books, illustration, book binding, typography, sketch-booking, scrap-booking, print-making, paper making, altered books, how to guides, zines, paper engineering and more! Feel free to submit your own work, thoughts around the subject, or even just inspiration new and old. Happy researching.
B2B SALES PROSPECTING TOOLS
IGANTA. £99/month. Access to 3.5M+ companies database. Basic search using name or number. Access to 3.5M+ companies database. Build lists of companies based on a variety of criteria, including financial information, legal charges, sector & location. 250 full company profiles including phone numbers and email addresses added to exportable lists/month per team member. No contract
CALL TRACKING TOOLS
offers a call tracking product that allows you to record and track calls in Google Analytics and AdWords the exact same way as you would track regular traffic. Simple installation, it offers a no-cost white-label portal, wholesale options.
this is a Multi-touch Call tracking and Marketing Attribution tool for your forms, phone Calls, live Chat & eCommerce integrated with your CRM. Pricing starts at 99 euros per month.
CAMPAIGN MANAGEMENT FRAMEWORKS
A guide for marketers by Double Click. PDF Infographic.
CART ABANDONMENT SOLUTION
collects email addresses once users get to your shopping cart and if they do not complete transaction, the tool sends automated email reminders for users to complete purchase. $10/month by Feb 2016.
CAUSE RELATED MARKETING TOOLS – CHARITY NON-PROFIT
- How to use “story telling” to inspire more giving. Charity: Water – Case Study – Raising $260 million in 12 years.
CLASSES & APPOINTMENTS BOOKING SOFTWARE
MindBody is a studio management software for yoga, pilates, personal training, dance, martial arts, spas and salons. Use this tool to acquire, manage your customer appointment schedules and payments. Contact us to show you a demo.
CHROME EXTENSIONS TOOLS
Do you have to many extensions installed on your chrome browser?. Don’t want to overload your chrome browser and easily gather and manage all your chrome extensions with Extensity.
CONTENT DEVELOPMENT TOOLS
Type a keyword and Content Ideator Headline Generator tool will present relevant titles within seconds.
Coschedule Headline Analyser will help you write headlines that drive traffic, shares and search results
This is a free tool will analyse your headline to determine the Emotional Marketing Value (EMV) score. Reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects. Your headline will be analysed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline. In addition to the EMV score, You will find out which emotion inside your customer’s your headline most impacts. Emotions will be grouped as:
Intellectual: Words which are especially effective when offering products and services that require reasoning or careful evaluation.
Empathetic: Words which resonate in with Empathetic impact often bring out profound and strong positive emotional reactions in people.
Spiritual: Words which have the strongest potential for influence and often appeal to people at a very deep emotional level.
Grammarly is a great tool to check inadvertent writing errors which can go unnoticed by human proofreaders. With Grammarly, you write professionally and with confidence. It will also saves you from possible embarrassment which arises due to typo or punctuation errors.
Hemingway Editor is a very useful content development tool that can help you get rid of poor writing. Hemingway will suggests words that can be avoided and the sentences which can be made shorter. The tool will also suggests synonyms which will make the content more readable and persuasive. Your quality of writing will improve significantly and subsequently, the time taken to write great content pieces will decrease.
Yieldify tracks your visitors’ behaviour and serves personalised content on-site to give them a reason to stay and convert.
Conversion rate optimisation software that swoops in to recover abandoning visitors and turn them into customers. Exit-intent technology tracks your visitors’ mouse movements, serving up offers when they stray from your critical path. Customisable design templates let you optimise your offers on the fly, no development needed. Your most valuable customer segments are shown through real-time data about visits, impressions, and conversions, giving you insights of the offers that makes your take action.
COPYRIGHT INFRINGEMENT TOOLS
This is a tool that can help you protect your content and monitor for infringing works. Copyscape offers a free plagiarism checker to search for stolen content. It helps you double-check that no one has stolen your content. Just plug in a URL for the content that you believe has been copied and Copyscape will let you know if any copies have popped up.
You can ask google to remove copyright material from their web search results. Fill in this Google Infringement Notification, if Google accepts the request, they’ll remove the content from their search results. Not only will this affect the particular page of stolen content, but it can also impact the entire site’s SEO potential.
COPY WRITING TOOLS
Why You Should Tell Your Origin Story and How to Do It.
CREATIVE AGENCIES AUSTRALIA
creative professionals and designers who can do small tasks for just $5.
One of the award winning creative agencies in Australia
Crowd sourced creative ideas and videos.
database of best advertising and marketing ideas and strategies from successful brands.
CONTENT MARKETING PROVIDERS
You can hire journalist for very specific article assignments.
Promote your blog posts, articles, infographics, videos, slideshows, podcasts, press coverage, third party reviews and other earned media in other highly relevant websites and news portals. Outbrain does not accept home pages, self promotional content, adult content or content with misleading advertising techniques. Targeting options include: target audiences by country, by platform (mobile, tablet, desktop), publisher blocking and KPI optimisation.
CROSS CHANNEL MARKETING AUTOMATION
Kahuna helps you to better understand and build strong, lasting relationships with every consumer, through personalized messaging at scale across a variety of channels—email, app & browser push notifications, web & mobile in-app messaging, and SMS. The result? Your campaigns feel less like campaigns and more like conversations. Kahuna tracks every consumer and unifies their behavior across mobile, web, and multiple devices. Our platform’s ability to track consumer behavior across channels and in real-time enables you to make smarter marketing decisions based on what you have learned about that consumer. Using what you know about your consumers, Kahuna uses cross-channel messaging and artificial intelligence to send highly personalized messages and automate decision-making for you. Our platform knows which messages to send to each individual consumer—and at which time and on which channel & device—increasing the chances that they will engage with the messages and that you will hit your goals.
CUSTOMER SERVICE PLATFORMS
Outsource your customer service to Dream Support. Smooth training and on-boarding. An experienced support guru and a tech geek will supervise your new team player and back him up. Convenient integration: the support process is integrated into your help desk. Regular reports based on customer support success metrics. Multilingual speakers: English, Chinese, German, Russian and other languages your customer might need.
CUSTOMER SUPPORT COMMUNICATION – BEST PRACTICES
DATA VISUALISATION TOOLS
DIGITAL CELEBRITY ENDORSEMENT
DISPLAY BANNER ADVERTISING TOOLS
DISPLAY BANNER ADVERTISING BENCHMARKS
DISPLAY BANNER COMPETITOR SEARCH
Find out what banner ads your competitors are using at this moment. Great tool to find high impact banner ad creatives. Moat is a cross-platform analytics and measurement company that offers viewability, attention, and brand safety solutions across display, video, mobile, and more. Moat focus on making brands and publishers more effective. From real-time attention metrics and intelligence to cross-platform measurement and new currencies, Moat offers solutions that make branding and storytelling work better. Its products include Moat Pro, which provides users with detailed snapshots of ad activity on the web, and Moat Analytics, a measurement platform that goes beyond traditional metrics like impressions or clicks to focus on attention. Moat was acquired by Oracle in 2017 and remains an independent platform within Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The largest brands and publishers – such as Twitter – rely on Moat as a trusted partner.
DYNAMIC PRICING Consulting. eDigital is offering free consultation sessions to online retailers on how to implement dynamic pricing and alert online visitors when products they are interested in drop in price or are restocked. The end goal is to have the shopper complete the purchase as a result of these type of notifications/alerts. These alerts make it possible for retailers to re-market to their customers to improve the likelihood of checkout. Abandoned carts are a major problem for online retailers. Approximately 72% of online shoppers are likely to abandon their carts and only 8% will return to make the purchase. Reduce cart abandonment rates and set up dynamic pricing and alerts today, contact us!
The Guide to Dropshipping with AliExpress.
How to Quickly Start a Profitable Dropshipping Business
E-LEARNING PLATFORMS PROVIDERS
Olive Media ( 2014 awarded for Noodle Box e-learning Franchise tool)
EMAIL ENRICHED DATA
Easily enriched contact information for your lists of emails. Upload a CSV with emails and get a fully enriched lead list in your inbox.
EVENT MANAGEMENT SOFTWARE
Eventbrite allows you to promote, manage the registration and selling of your tickets in a very efficient manner, while giving your customers, multiple options to buy your tickets from both desktops and mobile phones. Find out more.
Wunderlist – Great app for managing multiple work projects, including events.
Evil Brain Extractor Sometimes you have a massive email list that you need to add commas to it, then this is the tool! 🙂 This tool was very useful when I wanted to send Airbnb invitations to all my contact list (over 10.000 emails). The problem was that when copying all the email addresses into the Airbnb “invite” box, it could read each email address as it did not have a “comma” between them. This tool helped me to easily add a comma between each email address and then being able to send successfully all my airbnb invites. I did it in clusters of two thousands – just in case – . So far sending the Airbnb invites to all my contacts have worked pretty good as it has given me more than $2k in travel credit :). Remember that Airbnb credit will be burn only for reservations value at more than AU$75, meaning if you book accomodation less than AU$75 you will not burn your travel credit. PD: i got over 4k Gmail contacts, Airbnb says it is too many to invite. so needed to export them out from gmail to excel, then add the commas and do the same exercise explained below again.
EXPERIENTIAL MARKETING TOOLS
Pinhole creates explainer videos that get your brand noticed. They work in animation (great for company or product overview video), live action, website explainers, salesforce videos, silent videos and everything in-between.
FORECASTING SALES TOOLS
Google Keyword Tool (Inside Adwords)
Jungle Scout find profitable Amazon product ideas, get sales data & estimates, and more. Make more money online. Free trial.
Salehoo. The SaleHoo Market Research Lab lets you research products and see if they’ll make you money before you buy any stock. Using a wide range of data the tool can show you sales trends, competition stats and ideas for hot new niches. You’ll be able to make your business decisions based on real data, not guessing.
TeraPeak Find the best selling items on eBay and Amazon.
Paperform Helps you create styled forms. You can upload pictures and brand the form with your media, colors and fonts. Monthly packages start at $15/month. See the amazing online forms you can create with Paperform on this video 🙂
Sleeknote a lead generation tool, that let digital marketers create personalised slide-ins and pop-ups.
Wufoo create contact forms, online surveys and invitations and collect the data, registrations and payments.
GIFS – ANIMATED IMAGES
With this extension you can search GIF images and add them to your posts on social media and emails by dragging and dropping or right clicking.
Great gif cropping tool if you if you quickly need to crop a gif so you don’t need to call your design agency.
Yesware – One of the most popular extensions for gmail. The free version enables you to see who’s opened your gmail emails and provides a history of all activities. The paid version features Mail Merge which can help create campaigns, add follow-up letters, test different templates and track your results.
Just Not Sorry – When sending an important email, it’s crucial to show yourself as a confident and persuasive person. However, common words like “just”, “sorry” and “I think” can reduce your impact. This chrome extension highlights “weak” words in your gmail emails and allows you to edit them before sending.
How to Use Medium: The Complete Guide to Medium for Marketers.
HOSTING PROVIDERS AUSTRALIA
BEST HOSTING PROVIDERS AUSTRALIA
CrazyDomains (Budget Australian hosting provider for low traffic websites)
Expeed (not premium but good value)
RackSpace (Best for high data transfer ie online video, ecommerce sites – international support)
Webcentral (Australia’s most popular hosting)
IMAGE FILE CONVERSION
Online Covert: free tool to convert your image to png, gif, bmp, hdr/exr, eps, ico, jpg, svg, tga, tiff, wbmp, webp
LunaPic: make an image background transparent. it will save it as gif. If you need it png, then you can use “Online Convert” above to make it png.
INFOGRAPHIC DESIGN TOOLS
Infographics are an essential element of any social media marketing strategy. They not only boost engagement and increase the social share, but also help in getting more backlinks. Although marketers understand the importance of infographics, many use only a few infographics a month. This is mainly due to a perceived high investment required to create perfect infographics. Below are some of the best infographics tools which can be used to create professional infographics quickly. Some of these tools have an option to create free accounts with limited usage.
INTERACTIVE CALCULATORS AND QUIZZES
Outgrow Plans start at $45 a month for freelancers. Great way to increase leads.
INTERNET TRENDS (GLOBAL)
building your mobile presence with instagram business tools blueprint certification mauricio escobar edigital
ISP’s AND IP TOOLS
Spyber: Need to find where a ISP/IP is located?
ADSL2Exchanges: Need to find where Australian Exchanges are located?
JAVA SCRIP DEVELOPMENT
LEAD GENERATION TOOLS
Cold email Write your cold email, and get advices on how to improve it.
Socedo: Socedo monthly subscriptions are priced based on how many leads you wish to engage with and how many activities you plan to use in your marketing automation and CRM software, for list building, lead scoring, and sales alerts. Subscriptions typically start at $1,000 per month.
UpViral: Get your visitors to bring you even more visitors by enticing them with a cool giveaway or reward if they invite their friends!
Upviral lead generation software tool platform
LIVE CHAT TOOLS
Pronto chat Pronto chat is a live chat platform for your website 24/7 that helps you generate more more leads and conversions by proactively engaging your website visitors. Pronto chat agents use customised chat scripts when talking to each visitor and capture visitors contact details and the exact service that they are interested in. At the end of each live chat session, the transcript will be sent via email.
LOGO DESIGN TOOLS
Logo Maker Shop App. Free text and graphic design creator on itunes.
Issuu. Find some of the most popular digital marketing magazines, digital marketing reports and presentations.
MARKET RESEARCH TOOLS
Australian Catalogue Industry Report 2013 (PDF) – How Catalogues compare with Digital Promotions in Australia
IAB Interactive Advertising Bureau (Australia). Check out latest Research Documents and White papers.
Social Bakers (data and insights for most popular Facebook pages and users by country.
MOBILE AD NETWORKS
Pocketmath (Real time bidding for mobile ads)
MOBILE ANALYTICS SOFTWARE
MOBILE WEBSITE DEVELOPERS
MULTIPLE SHOPPING ENGINE COMPARISON MANAGEMENT TOOLS
Cresco Data Cresco Data removes the pain and complexity of managing multiple shopping comparison engines (SCE), shopping portals, market places and Product Listing Ads (PLA). Cresco Data will ensure your product inventory is displayed across the widest range of digital channels and localised for each market. The Cresco Data platform will create and manage master product feeds ready to synchronise across multiple marketplaces.
NIELSEN REPORTS AND EDUCATIONAL CONTENT FOR DIGITAL MARKETERS
Perspectives on retail technology – the effect of digital on retail – July 2017
Re-thinking ASEAN. Dispelling 8 myths about consumer markets – July 2017
OPTIN FORMS – SOME VIA EXIT INTENT POP – UPS
OptiMonk OptiMonk is the most powerful Onsite Retargeting platform, that helps you increase the conversion rate of your site, and get more leads by engaging with visitors who are just about to exit your website.
OptinMonster Helps you create and A/B test lead capture forms without a developer. Convert abandoning visitors into subscribers with exit intent and other marketing tools.
PHYSICAL MARKETING MAIL PROVIDERS
makes it easy to for your brand to send physical mail at the right time in one click. From marketing letters to invoices, follow-up postcards or product announcement letters. Click2Mail will handle the sorting, labeling, applying postage and transporting your mail for a cost just above the price of postage alone. You can create postcards or letters based on Triggers in your other apps. For example, you can automatically send a physical invoice when a specific type of email is received. Or send postcards when new data is created in your database. You can even automatically send postcards based on new social media posts. Click2Mail now integrates with over hundreds of other apps so you can send mail on autopilot. Things you can do: Mail postcards to new Typeform entry submitters, send postcards to new Google Forms submitters, Mail out Click2Mail postcards to new wufoo entry submitters, mail a letter from newly labeled Gmail emails, mail personalised letters out from Click2Mail when new rows are added on Google Sheets, Send out postcards for new Google Sheet rows
Tiny PNG (Plugin for Photoshop)
PRESS RELEASES DISTRIBUTION
The enormous guide to pricing psychology
PROJECT MANAGEMENT TOOLS
PR AGENCIES – PUBLIC RELATIONS AGENCIES
The Media Bag
PUBLIC RELATIONS TOOLS, SUPPORT & TRAINING
Create Space: self publishing, indi publishing run by Amazon.
REAL TIME GROUP DECISION MAKING TOOLS
Unanimous. I was blown away by their paper: “Swarm Intelligence and the morality of the Hive Mind“. It will be very interested to see how this tool can be applied for marketing decisions, real time group customer experience and satisfaction.
REPORTING / DASHBOARDS TOOLS
For digital agencies – can be white labelled:
Feefo: a consumer ratings and reviews platform. Allows to to invite customers to review your products and services, getting only genuine, verified reviews. Feefo partners with Google, Bing and Yahoo to provide reviews within SEO and Adwords campaigns. They can support photo and video reviews.
Yopto: allows you to ask for reviews once users buy from your website via email (review form on the email which is even easier). Also Yotpo can create facebook ads with Facebook reviews which get 4x higher click-through rates.
SEM TOOLS (SEARCH ENGINE MARKETING) – PPC TOOLS
Bing Ads Intelligence (Former Microsoft Ad Intelligence – and even before it was called: adCenter) Add-in for Excel
Found Co UK: PPC Concatenation tool – Allows to build a list of different keywords.
Kenshoo: It is a software that offers cloud-based digital marketing solutions and predictive media optimisation technology.
KeywordSpy: Free SEO & PPC Keyword Research software tool, that unveil your competitors’ most profitable Ad copies & keywords.
Marin Software: Manage your Paid Search, Display Advertising, Social Media and Mobile Advertising in one easy to use bid management platform.
SEMRush: SEMrush collects SERP data for more than 106 million keywords and 71 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results.
APPS FOR DIGITAL PRODUCT DOWNLOADS
SendOwl SendOwl is a third party app that lets you sell all kinds of digital goods with Shopify. One of the biggest assets that SendOwl offers is that they host the digital products for you. Simply upload the file to their servers, choose the product to associate it with, and they take care of the rest. Whenever a product is sold using SendOwl, it automatically generates and sends a time sensitive download link to the customer. It’s all automated, and no daily management is required.
Sky Pilot Sky Pilot lets you sell music, movies, pictures and more with your Shopify store. You can create custom pages on your store where customers can easily download, view, or stream files associated with all their orders. Customers can even log in to accounts and access any of their past digital purchases. Best of all, it’s all all instant and automated.
Fetch Fetch was one of the (if not the) first ever Shopify app – pretty cool! Their digital download delivery service is flawless, and is used by many different Shopify store owners. All files are hosted with Fetch, and downloads are delivered to customers automatically.
Downtown Downtown is one of the simplest, most powerful, and secure digital delivery applications for Shopify. One of my favourite features of Downtown, is that you can include provisional serial numbers in your digital download orders, as well as limit the number of download attempts per file.
SMS MARKETING TOOLS
Infobip: allows you to automate the process of sending SMS, push notifications, email, phone and chat to your custmers; ensuring you’re reaching out to customers at the perfect time by setting up Zaps to auto-send Infobip messages based on new customer data in your favorite apps. Examples of things you can do: Get SMS messages from Infobip for new successful sales on PayPal, get or send SMS messages through Infobip for new WooCommerce orders, Send information about new rows on Google Sheets with Infobip SMS.
Voodoo SMS offers bulk SMS messaging in the UK to companies interested to keep top of mind via sms marketing. Voodoo is a cloud-based platform that is used to easily send text messages to your customers. It allows you to tag your messages and access delivery reports that can be used to optimise future messages. It can be integrated with other tools via Zapier.
SOCIAL PROOF TOOLS
Fomo ⚡️ eDigital recommended ⚡️ Fomo publicly displays what other website visitors are doing or completing on your website to help you increase sales and conversions. By using Fomo, your web visitors will be curious about what others are doing, completing or purchasing while instantly establishing trust and credibility by showing off the interactions the moment they happen. F.O.M.O. (fear of missing out) means people will want to interact and buy as they see other people also interacting and buying from your website. You can also use Fomo to display activities in more than 750+ apps you might be already using via Zapier integrations. This means you can broadcast and display your actions from internal tools or promote your customer engagement so everyone knows how much people love your site.
TOOLS FOR REMOTE DIGITAL MARKETING NOMADS
Remotestash lists some very interesting tools for digital marketing nomads who do remote work. The list is organised by jobs, travel, learning and tools.
PixelMe is a tool that helps you serve specific ads on Facebook, Twitter, LinkedIn & Google to everyone who clicked on a link. Key benefits:
Social Media on steroids. Track all the people who clicked on your link on social media and retarget them on ad platforms.
Increase your CTR. Build perfect custom audiences and target interested people. In tests, PixelMe increased clickthroughs by more than 600%
Retarget your blog readers. Add a retargeting pixel when you promote your blog article on social media. Add a retargeting pixel in links in the article itself.
Influencers. When working with influencers, add a retargeting pixel to the links they share on your behalf. Use the pixel to build perfect custom audiences for future initiatives.
Events platforms. Organising an event? Retarget everyone who clicked on your event link but didn’t sign up. Increase sign up rates over time.
HR platforms. Retarget candidates who looked at your job listing but didn’t apply. Increase application rates.
USER EXPERIENCE TOOLS
RageGrade by FullStory. Have you ever wondered just how good (or bad) the customer experience is on your website or app? Now you can find out. Rage Grade has a letter grade from A to C- that tells you exactly how your customer frustration compares to other sites like yours. Rage Grade is the next step in your quest to proactively detect and bring key moments of customer distress to your attention. In addition to a letter grade, you’ll also see the top 10 most frustrated customer sessions, letting you jump directly to the exact moments of rage in the session replays. Wondering how your grade is calculated? Rage Grade uses machine learning to analyse all the frustration signals generated by your users—things like Error Clicks, Rage Clicks, mouse thrashing, and form abandonment. RageGrade will tally up all these signals and benchmark your performance against your industry, so you know how you’re doing relative to the competition. Get your Rage Grade free during your 14 day Pro trial and see how you stack up!
USER PERSONA CREATOR TOOLS
Xtensio An interactive toolbox for startups, consultancies and marketing agencies. Create user personas, lean canvases, one pagers.
Geotribes Online type a specific post code and will give you an indication of the type of people living in that postcode. we tested it but gave us an error message.
Advrtas: offers 360 ads and virtual reality ad video player for publishers.
Australia’s marketers Guide to Creating un-skippable video advertising.
Celtra: video ad creator.
VIDEO EDITING TOOLS
Kapwing online video resizer Online video resizer lets you resize any video to fit Instagram, Twitter, or Facebook.
Switcher Studio is a mobile production tool that lets you create professionally branded Facebook Live or YouTube Live videos. You can set up your iOS devices as cameras to offer multiple views of your live broadcast. To brand your live videos, showcase your logo and share images, links, or video clips with viewers. The app also lets you include lower-third graphics, add transitions, and choose from various layouts and angles to make your live videos more visually appealing. During the broadcast, view comments in real time to engage with your audience. Switcher Studios lets you go live to your Facebook timeline, page, group, or event, or to YouTube. In addition, custom RTMP lets you share to other live-streaming applications including Periscope, Livestream.tv, Twitch, and others. You can stream live, record, or both. By recording the stream, you can repurpose your content for other social media platforms.
Specialised on cinemagraphs start at $20k per image and this rate includes creative, shooting and post production. Usage is brand social and brand website for 1 year. Not included in the rate are production expenses such as travel, model, stylist, equipment, etc. which would be incremental based on the creative. Often times, they can tag a Cinemagraphs shoot onto an existing photoshoot the brand may be having, so there are several ways to approach.
Genero is a global video production marketplace, delivering a better, faster and cheaper video production solution for brands, powered by a community of 350,000 creators and a leading edge software platform. Genero’s platform provides an end-to-end solution for brands looking to scale their video content production, with tools to build and launch creative briefs, review creative submissions, manage timelines and payments, review edits and manage feedback through to approval and publishing of content. Clients are able to instantly tap into a global creative community of production companies, directors, editors, animators, motion graphic designers, photographers and other creatives in 180+ countries, providing instant global scale. Launched in 2009. Their list of global brand and agency clients include Unilever, Diageo, HP, Sony, eBay, Universal Music, WPP, GSK, Trivago, Grey, Ogilvy, Virgin and Saatchi & Saatchi.
Mix of in-house and outsourced video production. Ideal for corporations, SMEs and agencies. 24 hours turnaround time. Packages start at $2k per month for two videos. Clients incude: Adobe, Qantas, KiwiBank, Sanofi.
Video content scalable and affordable. If your product pages do not have videos, you might be missing out on at least 14% on revenue. Read how New York City based Allurez (fine jewelry and diamond retailer) is using Treepodia, one of the leading automated video software for online retailers. Allurez also gained more than 23 times ROI based on the increase in sales. Contact eDigital to learn more about automated video content for your product pages.
VIDEO PROMOTION AMPLIFICATION PROVIDERS
BraveBison (former Rightster): helps Video Owners, Publishers & Brands get the Right Video to the Right Audience, on the Right Platform, at the Right Time.
Viocorp. Enterprise level streaming/ live video platform. Clients include QBE, David Jones, Australian Government, Tedx Sydney, Virgin, Optus, HotelClub, Bupa, Amazon, Cebit Australia and others.
Youtube blog: (Learn video content best practices)
VIDEO TRANSCRIPTION SERVICES
VIRTUAL REALITY TOOLS
Whitin app that allows you to create content and stories for virtual reality handsets. Try it 🙂
VISUAL SEARCH TOOLS
Have you found an image to want to promote on your Instagram account but not sure what the element inside the image is called? then you need to use an image recognition tool or visual search tool. Great tool to find the name of birds, trees, flowers, dog types, etc.
CAMFIND CamFind is a visual search and image recognition mobile app developed by Image Searcher, Inc. in 2013. Powered by their api, CloudSight, it allows users to identify any item just by taking a picture with their smartphone, providing a range of information including related images, local shopping results, price comparisons and web results.
WEB ANALYTICS COURSES & TRAINERS
eDigital Agency (Corporate onsite training in Sydney and other cities in Australia)
WEB SCRAPING TOOLS FOR MARKETERS
EmailHunter – find email addresses of your leads from either a Linkedin page or a company’s website. EmailHunter shows not only an email address but also a % of confidence in the sources available from the website. If you want to make sure the email address is valid, try to use it in tandem with Rapportive.
Rapportive – An easy as heck extension that validates emails you’re adding to the recipient line when writing a letter in Gmail and associates them with Linkedin and other social profiles. By checking and validating addresses, you can automatically reduce your e-mail bounce rate.
Scraper – A web scraping tool to extract and export information from a page to a CSV file. The extension works with Google, Facebook, Linkedin, Ebay, Amazon, Yahoo, Twitter and other platforms.
Web Scraper – If the information you neеd is scattered across different pages, use Web Scraper. It takes some time to define the right path, create a sitemap and then browse and export information, but after that, you get the information you’re after.
BuiltWith This chrome extension shows information about widgets, analytics, frameworks, publishing, advertising, standards and other technologies that were used to build any web page.
Form Filler – This Chrome extension tool helps you fill all form inputs on any page with random data. You can test your own forms quickly, but you also may find it advantageous if you need to sign up for services that don’t have email validation. Also, you can predefine settings and fill out any form with your own data in a click.
WIFI INTERNET CONNECTION LIMITS
Learn how to create a new mac address on Windows and IOS so you can use unlimited internet access from time limited wifi hotspots.
WIRE FRAME/PROTOTYPE BUILDING TOOLS
Axure The prototyping and specification software used by 87% of the Fortune 100. Beyond mockups, design interactive prototypes for business solutions, websites
Balsamiq ( Mock up tool ) Free trial for 7 days. Then license for $79 per user.
Invision (Premium prototyping tool)
Visio Creates professional diagrams.
BEST DIGITAL MARKETING TOOLS
was written by…
Mauricio Escobar is the Global Head of Digital Marketing Strategy at eDigital 🏆 One of Australia’s Top 10 Most Visited Marketing Websites. Mauricio is Sydney based Top Linkedin Australian Marketing Influencer (over 5k connections) who trains marketing and agency teams with Best Digital Marketing Practice via Strategy Workshops, Campaign Management, templates & Training Sessions. Mauricio enjoys photography & teaching Digital Marketing. Certified Facebook/Adwords Digital Marketer – Social Media Specialist – Sydney SEO Consultant – StartUp Investor – International Speaker. Contact Mauricio or follow him on Instagram – Facebook. Subscribed to his e-newsletter
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