TOP BEST DIGITAL MARKETING TOOLS 

Mauricio Escobar - Digital Marketing, Social Media Trainer - Sydney - Australia
Some of the top best Digital Marketing tools list curated by Mauricio Escobar, Global Head of Digital Marketing Strategy at eDigital Agency, Sydney. Australia. Over 13 years Mauricio has supported top brands and marketers with best practices for Digital Marketing Strategy, seo, adwords, social media, online affiliates, Google Analytics and more.

BEST DIGITAL MARKETING TOOLS

With over eighteen hundred marketing tools, platforms and tech vendors available, it is not easy to know which exact tools can help you get the most of your digital marketing dollars. Below are some of our prefer Digital Marketing tools. Any feedback or suggestions are welcome! 🙂

If you want to compare any of the below tools, use Trust Radius for software comparison, it will give you an indicative of what real users think about those tools, platforms and software.

digital-marketing-tools-infograph-chief-martec-2015

Digital-Marketing-Tools-infograph-chief-martec-2015

AD SEARCH

ALERTS TOOLS & SOCIAL MEDIA LISTENTING

ANALYTICS TOOLS

APP INTEGRATION SOFTWARE

APP BUILDERS / MAKERS TOOLS – THE LIST

BACKLINKS COUNTER TOOLS

BANNER ADS TOOLS

  • Moat Search for the latest brands banners ads if you need some banner layout or design inspiration

BEST SYDNEY MARKTERS (THE LIST)

BEST SEO TOOLS

BEST WORLD MARKETERS (THE LISTS)

BRANDING & DESIGN 

CAMPAIGN MANAGEMENT FRAMEWORKS

CART ABANDONMENT SOLUTION

  • Ghostmonitor: collects email addresses once users get to your shopping cart and if they do not complete transaction, the tool sends automated email reminders for users to complete purchase. $10/month by Feb 2016.

CLASSES & APPOINTMENTS BOOKING SOFTWARE

  • Mindbody Software is a studio management software for yoga, pilates, personal training, dance, martial arts, spas and salons. Use this tool to acquire, manage your customer appointment schedules and payments. Contact us  to show you a demo.

COMPETITIVE INTELLIGENCE PROVIDERS

  • Alexa $149 per month and you can find what searches are driving traffic to your competitors websites)
  • Hitwise enterprise tool that will allow you to find what websites and search terms are driving traffic to your competitors.
  • Paarly
  • Postplanner discover what photo has had the best engagement of all-time on any page.
  • SEM Rush Starting at $69 per month, great tool to give you an indication of how your website compares with other competitors website traffic search terms.

CONVERSION OPTIMISATION

  • Yieldify. Yieldify tracks your visitors’ behaviour and serves personalised content on-site to give them a reason to stay and convert.
  • Picreel conversion rate optimisation software that swoops in to recover abandoning visitors and turn them into customers. Exit-intent technology tracks your visitors’ mouse movements, serving up offers when they stray from your critical path. Customisable design templates let you optimise your offers on the fly, no development needed. Your most valuable customer segments are shown through real-time data about visits, impressions, and conversions, giving you insights of the offers that makes your take action.

CREATIVE AGENCIES AUSTRALIA

  • Google Creative Sand Box
  • Fiverr: creative professionals and designers who can do small tasks for just $5.
  • Happy Soldiers One of the award winning creative agencies in Australia
  • Tonga Crowd sourced creative ideas and videos.
  • Warc database of best advertising and marketing ideas and strategies from successful brands.

CONTENT MARKETING PROVIDERS

  • Newsmodo: you can hire journalist for very specific article assignments.
  • Outbrain: promote your blog posts, articles, infographics, videos, slideshows, podcasts, press coverage, third party reviews and other earned media in other highly relevant websites and news portals. Outbrain does not accept home pages, self promotional content, adult content or content with misleading advertising techniques. Targeting options include: target audiences by country, by platform (mobile, tablet, desktop), publisher blocking and KPI optimisation.

CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE

Compare all these vendors pricing by visiting this page

DATA VISUALIZATION TOOLS

DATA ENCRIPTION

DIGITAL CELEBRITY ENDORSEMENT

DIGITAL MARKETING AND BRANDING COURSES

DYNAMIC PRICING

  • DYNAMIC PRICING STRATEGIES. eDigital is offering free consultation sessions to online retailers on how to implement dynamic pricing and alert online visitors when products they are interested in drop in price or are restocked. The end goal is to have the shopper complete the purchase as a result of these type of notifications/alerts. These alerts make it possible for retailers to re-market to their customers to improve the likelihood of checkout. Abandoned carts are a major problem for online retailers. Approximately 72% of online shoppers are likely to abandon their carts and only 8% will return to make the purchase. Reduce cart abandonment rates and set up dynamic pricing and alerts today, contact us!

DIGITAL MARKETING TEMPLATES 

E-LEARNING PLATFORMS PROVIDERS

  • Olive Media ( 2014 awarded for Noodle Box e-learning Franchise tool)

EMAIL MARKETING PLATFORMS AND PROVIDERS 

ECOMMERCE PLATFORMS/PROVIDERS/PLUGINS

  • Allegra Platform (For new e-commerce websites in Colombia)
  • Big Commerce
  • Demandware Enterprise e-commerce platform for large companies that need different languages websites across the globe. Key clients include: Adidas, GoPro who use Demandware to sell online via different languages websites.
  • Jimdo: Multi Screen website development platform.
  • Magento For robust ecommerce businesses.
  • OptimizePress
  • Shopify
  • SquareSpace
  • Wazala For artists and indi brands
  • Weebly
  • Wix
  • Woocommerce Most popular eCommerce platform for WordPress websites.

EVENT MANAGEMENT SOFTWARE

  • Eventbrite allows you to promote, manage the registration and selling of your tickets in a very efficient manner, while giving your customers, multiple options to buy your tickets from both desktops and mobile phones. Find out more.
  • Wunderlist – Great app for managing multiple work projects, including events.

EXCEL TOOLS

  • Evil Brain Extractor Sometimes you have a massive email list that you need to add commas to it, then this is the tool! 🙂 This tool was very useful when I wanted to send Airbnb invitations to all my contact list (over 10.000 emails). The problem was that when copying all the email addresses into the Airbnb “invite” box, it could read each email address as it did not have a “comma” between them. This tool helped me to easily add a comma between each email address and then being able to send successfully all my airbnb invites. I did it in clusters of two thousands – just in case – . So far sending the Airbnb invites  to all my contacts have worked pretty good as it has given me more than $2k in travel credit :). Remember that Airbnb credit will be burn only for reservations value at more than AU$75, meaning if you book accomodation less than AU$75 you will not burn your travel credit. PD: i got over 4k Gmail contacts, Airbnb says it is too many to invite. so needed to export them out from gmail to excel, then add the commas and do the same exercise explained below again.

EXPERIENTIAL MARKETING TOOLS

FORECASTING SALES TOOLS

  • Google Keyword Tool (Inside Adwords)
  • Google Trends
  • HammerTap
  • Jungle Scout find profitable Amazon product ideas, get sales data & estimates, and more. Make more money online. Free trial.
  • Salehoo. The SaleHoo Market Research Lab lets you research products and see if they’ll make you money before you buy any stock. Using a wide range of data the tool can show you sales trends, competition stats and ideas for hot new niches. You’ll be able to make your business decisions based on real data, not guessing.
  • TeraPeak Find the best selling items on eBay and Amazon.

FORMS

  • Wufoo create contact forms, online surveys and invitations and collect the data, registrations and payments.

GOOGLE TOOLS

GOOGLE ANALYTICS TOOLS

HOSTING PROVIDERS AUSTRALIA

  • RackSpace (Best for high data transfer ie online video, ecommerce sites – international support)
  • Webcentral (Australia’s most popular hosting)
  • Expeed (not premium but good value)
  • CrazyDomains (Budget Australian hosting provider for low traffic websites)

HOSTING PROVIDERS – FREE

Others:

IMAGES & PHOTOS – ROYALTY FREE IMAGE BANKS

IMAGE FILE CONVERSION

  • Online Covert: free tool to convert your image to png, gif, bmp, hdr/exr, eps, ico, jpg, svg, tga, tiff, wbmp, webp
  • LunaPic: make an image background transparent. it will save it as gif. If you need it png, then you can use “Online Convert” above to make it png.

IMAGE RESIZE COMPRESSION TOOLS

IMAGE PHOTO EDITING TOOLS

INFLUENCERS PLATFORMS / INFLUENCERS BROKERS

AUSTRALIAN INFLUENCERS PLATFORMS/BROKERS

GLOBAL INFLUENCERS PLATFORMS/ BROKERS

Tools that will help you search and find Influencers

  • BuzzStream Infuencers tool – you type a keyword and BuzzStream will give you top influencers. Most of them seems to be from Twitter though.
  • Followerwonk (Search Twitter bios to find who has a great following base – they might be also influencers on other platforms ie facebook, youtube, instagram)

INFOGRAPHICS

INTERNET CONNECTION SPEED TEST TOOLS

INTERNET TRENDS (GLOBAL)

INSTAGRAM TOOLS

building your mobile presence with instagram business tools blueprint certification mauricio escobar edigital

building your mobile presence with instagram business tools blueprint certification mauricio escobar edigital

ISP’s AND IP

  • Spyber: Need to find where a ISP/IP is located?
  • ADSL2Exchanges: Need to find where Australian Exchanges are located?

KEYWORD RESEARCH TOOLS

LEGAL PROVIDERS

australian e-commerce value 42 billion dollars 2016 worldpay eDigital

australian e-commerce value 42 billion dollars 2016 worldpay eDigital

MARKETING ATTRIBUTION SERVICES

MARKETING REPORTING / DASHBOARDS  TOOLS

For digital agencies – can be white labelled:

MARKET RESEARCH (Digital)

MOBILE AD NETWORKS

MOBILE ANALYTICS SOFTWARE

MOBILE WEBSITE DEVELOPERS

MULTIPLE SHOPPING ENGINE COMPARISON MANAGEMENT TOOL

  • Cresco Data Cresco Data removes the pain and complexity of managing multiple shopping comparison engines (SCE), shopping portals, market places and Product Listing Ads (PLA). Cresco Data will ensure your product inventory is displayed across the widest range of digital channels and localised for each market. The Cresco Data platform will create and manage master product feeds ready to synchronise across multiple marketplaces.

ONLINE AFFILIATE NETWORKS – THE LIST

OPTIN FORMS – SOME VIA EXIT INTENT POP – UPS

  • Bloom
  • Lead Outcome
  • LeadPages
  • Ninja Pop-Ups
  • OptiMonk OptiMonk is the most powerful Onsite Retargeting platform, that helps you increase the conversion rate of your site, and get more leads by engaging with visitors who are just about to exit your website.
  • OptinMonster Helps you create and A/B test lead capture forms without a developer. Convert abandoning visitors into subscribers with exit intent and other marketing tools.
  • OptinSkin
  • Picreel
  • PopupAlly Pro
  • Sumome
  • ThriveLeads

PAYMENT GATEAWAYS AND MERCHANT PROCESSORS

  • BrainTree – Affordable option (owned by Paypal)
  • Chargify
  • eWay
  • Paymate
  • Paypal
  • PolyPayments (Owned by Australia Post) Allows onlie merchants one of the cheapest fees per transaction at 1%.
  • Propay
  • Recurly
  • Stripe (2.9% + $30c per transaction – for american express 1.75% + $30c )
    Difference with Paypal is that the checkout forms are in your website, users are NOT redirected to an external payment gateway. Benefit: track conversions easier!.
  • WorldPay WorldPay processed 13.1 billion transactions in 2015 with transaction value of £401.9 billion ($518.9 billion) Clients include: ASOS, Expedia, Cathay Pacific Airlines, Digital World International and Freelancer already use Worldpay for payment processing with a great range of alternative payment methods such as eWallets and bank transfers.
  • Zuora

PODCAST PLAYERS PROVIDERS

USER PERSONA CREATOR TOOLS

  • Xtensio An interactive toolbox for startups, consultancies and marketing agencies. Create user personas, lean canvases, one pagers.
  • Geotribes Online type a specific post code and will give you an indication of the type of people living in that postcode. we tested it but gave us an error message.

PHOTOGRAPHY

PINTEREST TOOLS

PRESS RELEASES DISTRIBUTION

PROJECT MANAGEMENT TOOLS

PR AGENCIES – PUBLIC RELATIONS AGENCIES

PRESENTATION TOOLS

PUBLISHING (DIGITAL TOOLS)

  • Create Space: self publishing, indi publishing run by Amazon.

REVIEWS AMPLIFICATION

  • Feefo: a consumer ratings and reviews platform. Allows to to invite customers to review your products and services, getting only genuine, verified reviews. Feefo partners with Google, Bing and Yahoo to provide reviews within SEO and Adwords campaigns. They can support photo and video reviews.
  • Yopto: allows you to ask for reviews once users buy from your website via email (review form on the email which is even easier). Also Yotpo can create facebook ads with Facebook reviews which get 4x higher click-through rates.

SCREEN CAPTURE SOFTWARE

SEM TOOLS (SEARCH ENGINE MARKETING) – PPC TOOLS

  • Bing Ads Insights
  • Bing Ads Intelligence (Former Microsoft Ad Intelligence – and even before it was called: adCenter) Add-in for Excel
  • Found Co UK: PPC Concatenation tool  – Allows to build a list of different keywords.
  • Kenshoo: It is a software that offers cloud-based digital marketing solutions and predictive media optimisation technology.
  • KeywordSpy: Free SEO & PPC Keyword Research software tool, that unveil your competitors’ most profitable Ad copies & keywords.
  • Market Samurai: Allows you to discover high-traffic, high-profit, low-competition Google Adwords keywords.
  • Marin Software: Manage your Paid Search, Display Advertising, Social Media and Mobile Advertising in one easy to use bid management platform.
  • SEMRush: SEMrush collects SERP data for more than 106 million keywords and 71 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results.
  • Spyfu: SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they’ve shown up on Google.

SEO TOOLS

SOCIAL MEDIA ANALYTICS TOOLS/PLATFORMS/SOFTWARE

SOCIAL MEDIA COMPETITIONS TOOLS / CONTEST PLATFORMS

SOCIAL MEDIA MONITORING AND TRACKING TOOLS

SOCIAL MEDIA MANAGEMENT TOOLS / PLATFORMS / SOFTWARE

Supply Side Platforms (SSP)

SURVEY TOOLS

  • Apester very similar than Townhall app allows you to create social surveys where people can offer their opinions and see their results in real time.
  • Assessment Generator allows you to create feedback forms, skill level ratings, ability level assessment, pre-qualification forms, pre interview analysis, client intake forms, self scoring assessments, fun tests and quizzes, coaching follow up forms, customised surveys, registration forms, workshop or class evaluation surveys. You can automatically pass data to Mailchimp or other platforms using Zapier.
  • Survey Monkey free and paid survey tool. very popular.
  • TownHall App: Allows you to create social driven surveys. eDigital recommended.

USER TESTING TOOLS & AD COPY TESTING TOOLS

TAG MANAGEMENT SOFTWARE & SUPPORT PROVIDERS

TEMPLATES FOR DIGITAL MARKETERS

TOP SEO KEYWORD RESEARCH TOOLS

TWITTER TOOLS

USER EXPERIENCE TESTING TOOLS

VIDEO ADVERTISING

  • Advrtas: offers 360 ads and virtual reality ad video player for publishers.
  • Australia’s marketers Guide to Creating un-skippable video advertising.
  • Celtra: video ad creator.

VIDEO EDITING TOOLS

VIDEO PRODUCTION PROVIDERS

  • VIDEO CONTENT SCALABLE AND AFFORDABLE. If your product pages do not have videos, you might be missing out on at least 14% on revenue. Read how New York City based Allurez (fine jewelry and diamond retailer) is using Treepodia, one of the leading automated video software for online retailers. Allurez also gained more than 23 times ROI based on the increase in sales. Contact eDigital to learn more about automated video content for your product pages.
  • QuickClips.com.au
  • Firstfive
  • Shootsta Mix of in-house and outsourced video production. Ideal for corporations, SMEs and agencies. 24 hours turnaround time. Packages start at $2k per month for two videos. Clients incude: Adobe, Qantas, KiwiBank, Sanofi
  • Vioco
  • SpeechPad: Video Transcription Services.

VIDEO PROMOTION AMPLIFICATION PROVIDERS

  • BraveBison (former Rightster): helps Video Owners, Publishers & Brands get the Right Video to the Right Audience, on the Right Platform, at the Right Time.
  • Viocorp. Enterprise level streaming/ live video platform. Clients include QBE, David Jones, Australian Government, Tedx Sydney, Virgin, Optus, HotelClub, Bupa, Amazon, Cebit Australia and others.
  • Youtube blog(Learn video content best practices)
  • Youtube creator blog

VIRTUAL REALITY TOOLS

  • Whitin app that allows you to create content and stories for virtual reality handsets. Try it 🙂

WEB ANALYTICS COURSES & TRAINERS

  • eDigital Agency (Basic and intermediate training)
  • Loves Data (Sydney- Australia)

WIFI INTERNET CONNECTION LIMITS

WIRE FRAME/PROTOTYPE BUILDING TOOLS

NEXT