BEST SOCIAL MEDIA MARKETING TOOLS 2018
You found the the best Social Media Marketing Tools list 2018 curated by Mauricio E. Global Head of Digital Marketing Strategy and Social Media Marketing trainer at eDigital. If you want to compare any of the below tools, use Trust Radius for provider comparison, it will give you an indicative of what real users think about these tools, platforms and software.
AD MANAGEMENT TOOLS
Cross Channel and multi devise advertisement platform.
Allows marketing managers run Facebook advertising campaigns in-house with workflow automation, predictive optimisation, roi measurement and attribution technology. Nanigans arms marketing teams to drive incremental revenue with the most powerful and transparent cross-channel buying platform. Sophisticated commerce advertisers currently optimize more than $700M in annual ad spend through the Nanigans platform.
ANALYTICS TOOLS/PLATFORMS/SOFTWARE FOR SOCIAL MEDIA MARKETING
Designed to work with paid social posts and other ad media for the purposes of driving mobile app installs, this apps gives you real-time data on a host of important metrics – clicks, organic vs. nonorganic installs, revenue, average revenue per user, even custom in-app metrics to help you track interactions after app installs (booking a hotel room or building a shopping list, for example). 30-day free trial if you’d like to test it before paying. Some clients are HBO, Macy’s, The Wall Street Journal and Samsung. Thanks to the tool’s extensive mobile analytics and attribution-centered focus, you can easily track a full suite of attribution metrics. AppsFlyer works well with all attribution models, this way you can get a more complete understanding of your mobile marketing ROI and present clear results that highlight areas you can improve your social media performance – and ensure you’re investing the most where you’re most likely to profit over time. The tool is fully scalable and boasts 99.99% uptime, making it a reliable choice to help you keep the attribution data flowing at all hours. ClickMeter works well with the attribution model of your choice, including custom models.
CLickMeter offers more than 100 features to assist marketers with marketing attribution and analytics. The software is fully integrated with social media and is developer friendly, playing nicely with everything from AdWords to SandBox. The maps and reports it creates provide detailed insights on your audience (including click streams – i.e. what people are clicking on while on your site). You can turn any URL into a short tracking link for easy sharing on Twitter and other social channels and to keep an eye on where and how your content spreads on social media and beyond.
Shortened URLs can provide a whole host of metrics on who’s clicking on your social posts, revealing their geographic locations, devices, platforms, browsers, OS, language settings, and more so you can hone in on your audience and build rich personas based on real data. The tool also uses pixels to track conversions, run targeted campaigns with QR codes, and try A/B testing your URLs. Clk.im helps take the headache out of these complex yet powerful social media marketing tasks, so you can track the effectiveness of your strategy and tweak it accordingly.
Analytics reports for Instagram, Facebook, Twitter, Linkedin, Snapchat. Starts at $49/m for five social accounts.
Ideal for brands that invest heavily in distributing content via their social channels, this tool will help you track the conversion funnel performance of your content by channel. Find out the number of unique visitors, leads generated, customers generated, and get your content’s engagement score. You can track individual goals or overall performance, and invest your paid content spend on platforms that actually build your customer base. A free plan is available for sites with less than 100,000 monthly visitors. Marketers will enjoy the tool’s UTM tagging features to help with attribution. It pairs particularly well with last-touch attribution models, but it can adapt to other models as well. Because it’s designed for tracking the revenue performance of your content funnel, this tool can give you the data you need to make sure you know what pages to promote on which social channels.
Great asset for any marketing team that’s starting to think seriously about attribution. The tool has the ability to integrate directly with Attribution, a web app for multi-touch tracking and customer acquisition cost analysis, as well as Convertro and TUNE. Segment work nicely with most attribution dashboards and models. Segment was initially designed to help businesses send data wherever they need it, this is a smart pick for getting started with sophisticated social media marketing attribution. Segment is especially useful to marketers working with multiple types of paid social posts. Compared to display advertising, sponsored social posting is a relatively new media type, and as a result, not overly saturated. Less competition, greater exposure, and excellent ROI are great reasons why today’s marketers are turning to paid social, which only highlights the greater demand for viable attribution solutions.
Great pdf about how to understand and measure social ROI
Used by brands including HubSpot, CB Insights and Sequoia Capital. The tool allows you to grow your reach and helps you keep track of how your content spreads across channels. Start A Fire lets you share content assets that your readers will be most likely to love – and keep your brand associated with the content, even if it’s published by someone else. It works by adding a “branded badge” to the pages people see when they click through from your Start A Fire-enabled shares. The URL shortener also offers plenty of rich metrics, so you can track views on your shares, even when they’re re-shared by others. If you were to tweet a link to a New York Times article, for example, and someone retweets it, then your brand does get a certain amount of extra exposure, but that benefit doesn’t last very long, because audience members won’t necessarily associate you with the content. But if you share Start A Fire URLs instead, your badge goes wherever your URL does, and you can track all associated page views, badge views and badge clicks.
Great for extra information about your Facebook page users behaviour.
ANIMATED IMAGES (GIFS)
With this extension you can search GIF images and add them to your posts on social media and emails by dragging and dropping or right clicking.
ANIMATED VIDEO TOOLS FOR SOCIAL MEDIA MARKETING
Anchor Video is a new pretty slick tool that magically transforms audio files to video, transcribing content into easy-to-follow (highly shareable) text you can listen to (on mute). You will like it because most major social platforms aren’t built for audio-consumption. Sharing a URL to an hour-long podcast on Facebook will rarely convert to direct listeners in the moment. On the other hand, auto playing videos with mute-friendly captions are #trending and an effective way to grab peoples’ attention. Anchor’s new tool lets you trim audio clips so you can share a minute from an insightful podcast, transcribed with captions. Here’s an example.
It’s a tool that helps businesses cut the time and cost necessary to create high quality animated explainer videos, video ads, video infographics, product videos, and much more. It’s a super easy to use drag and drop video builder in the cloud. Just launched in the second half of 2017 (in private beta) the HTML5 builder which enables greater flexibility and support than flash in all browsers! Here is a video that explains it. Packages start at $60 and include 3 exports.
Pow Toon is a great video presentation builder. You can make your own website video, product demos or explainer video. Choose from a variety of “ready to use” templates, for free! Packages start at $19/month. Key Features:
Pow Toon for Education: Flip the classroom, engage students, present your assignments with a wow.
CHROME EXTENSIONS FOR SOCIAL MEDIA
DrumUp discovers relevant content from all around the web and provides it to you in a smart news feed. You can also share web pages to your social media networks via the app.
This extension enables you to find Twitter users by the topics they’re interested in and follow them. The extension also tracks the content you post to Twitter.
Just like Startafire, this extension enables you to embed your messages and calls to action on every page you share with your followers on social media.
This extension allows you to add your badge to any link you share. When someone clicks a link shared by you, they’ll see a small pop-up window that provides information about your website: it can be “Shared by” info, smart CTA or a list of your recent articles.
Unlike Followr, this extension is a pure automation. Find a profile which relates to your target audience is and launch the extension: it will start following everyone they follow. You can also use it to unfollow multiple accounts at once.
CONTENT DISCOVERY TOOLS
DrumUp is a powerful content marketing, curation and social media management tool. Discover and curate trending content, and schedule posts on Twitter, Facebook and LinkedIn.
GOOGLE PLUS TOOLS
Cyfe is a tool that allows you to search and archive Google Plus hashtag results.
GOOGLE SELLER RATING AND REVIEWS PLATFORMS
eKomi helps you automate the process of requesting ratings and reviews to be added into your google seller rating.
HASHTAGS TOOLS FOR SOCIAL MEDIA MARKETING
Hashtagify.me has plenty of data you can use to analyze hashtags. Related hashtags and their popularity data. The tool will show you other hashtags to consider and will display visually how popular each hashtag is and how closely it correlates to the original.
RiteTag helps ensure that the tags you use are well-chosen by showing you how good or overused a particular hashtag is. It also provides you with comprehensive statistics about hashtags before you use them. Ritetag uses a machine learning algorithm to suggest hashtags based on the content of your photo. Just make sure you have RiteTag App for Android installed and then follow instructions in this video tutorial or this help page. The Hashtag Suggestions for Images feature is for RiteTag Pro customers. Hashtag suggestions for Instagram photos is coming to the RiteTag iOS app at the end of 2018.
Though not an explicitly hashtag tool, Twitalyzer does show hashtags as part of its audit of Twitter accounts. Input the username of someone you want to investigate, and Twitalyzer can tell you what hashtags he or she uses most often. This can be really helpful in finding out how your niche’s influencers tweet.
Local businesses might find value in Trendsmap, which shows you relevant hashtags that are being used in your geographic area.
IMAGE ATTENTION TESTER
IMAGE RESIZE COMPRESSION TOOLS
DYNAMIC DRIVE: Image Conversion – Optimisation tool
This is a paid wordpress plugin. You can specify different images to be used for each social network. Horizontal for Facebook, Google+, Twitter, LinkedIn and then a Vertical image for Pinterest
TINY PNG (Plugin for Photoshop)
MOCK UP TOOLS
PHOTOGRAPHY FOR SOCIAL MEDIA
eDigital Agency – Sydney Provides photography and visual optimisation for social media and seo.
QUOTES MAKER TOOLS
RESEARCH AND TRENDS TOOLS
Quuu is a great tool to source for content suggestions. They find the very best content by hand reviewing each and every piece so you don’t have to, freeing up more time for other areas of your business. Their promise is that each and every post has been hand-reviewed in-house. Free package is available so you can give it a try. Key features:
Select interests. Select from over 300 interest categories to receive suggestions that matter to you and your audience.
Let Quuu handle everything, or manually approve suggestions yourself.
Social Bakers offers data and insights for most popular Facebook pages and users by country.
SCREEN SHOT TOOLS
SOCIAL SHARING BUTTONS
All Social Sharing Buttons plugins for WordPress sites
USER GENERATED CONTENT MARKETING & AGGREGATION TOOLS
Leading retailers use this tool to increase conversion rates from visual digital campaigns by collecting and amplifying Visual User Generated Content on social media associated to their products and brands. They have a great webinar on how to collect and amplify Visual UGC worth checking it out…
Pixlee is one of the User Generated content marketing platforms around the world. If your business can afford it, then you will be using on of the most complete tools to bring all your relevant user generated content to life. Some of their key features are:
- Shoppable Social Galleries. Make Commerce More Social and Improve Product Discovery
- Social Reviews on Product Pages. Create a More Authentic Shopping Experience
- Shoppable Instagram. Convert Social Engagement Into Sales and Increase Website Traffic
- Mobile App UGC Integration. Easily Integrate UGC in Mobile Apps With Out-of-Box Mobile SDK
- Social Contests & Campaigns. Enables Marketers to Launch Social Contests that Actually Work
- Dynamic UGC Ads. Help Use High Performing UGC to Fuel Your Content Engine and avoid ad fatigue.
- Social Email Personalisation. Showcase Customers wearing, using and enjoying your products through your email marketing
- Influencer Marketing. Get Direct ROI from Influencers and Grow Brand Community
SPRIKLR (bought Postano April 2016)
Sprinklr is an enterprise-level social media suite with features for social media management, social media monitoring, user generated marketing, social media content aggregation, social advertising, and social analytics. Sprinklr can access a variety of social media sites including Facebook, Twitter, LinkedIn, Google+, and Instagram. Sprinklr offers users customizable social media components to integrate with many departments within a company.
Stackla is one of the most complete content aggregation and marketing platforms for serious marketers. Stackla allows you to discover the best user generated content from more than 25 of the worlds most popular social media platforms, blogs, RSS and any custom content source. You can discover content by specific #hashtags, keywords and/or brand mentions. Stackla technology helps you access user generated content from a specific geo-location, ensuring you get the content from the exact places that matter. You can also use Stackla campaign services to run multi-network social media competitions. Top key features include:
Have the exact UGC content you are interested in ready. Filter content by source, media type, sentiment, location and more. Create custom moderation views, workflows and approval processes. You can also tag and categorise UGC content into your own library. Link content to your product SKUs and create custom CTAs and clickthroughs.
Quick curation process. Reduce moderation time by automating with smart rules. Schedule content publication ahead of time.
Rights Management tool included. Reach out directly to content creators to request explicit permission to use their content. Content creators can approve with a single hashtag reply, or direct them to complete a form to accept your legal T&C’s and provide their contact data.
Dynamic Visualisations. Bring content to life with customisable Widgets, big screen displays, interactive maps and real-time data visualisations.
Identify your top brand advocates. know the exact contributors that creating the most engagement with your audience. Rank your content contributors by volume, interaction, sentiment, conversions and more.
Interesting Clients’ Case Studies: Virgin Holidays
StoryStream’s Artificial Intelligence (AI) helps you publish the content that matters the most for your business in front of your customers to build a deeper brand relationship and influence their buying behaviour. Alex Vaidya and Neil Witten founded StoryStream in 2012. With years of experience in marketing and technology, they reacted to the growth of content marketing and the eruption of social media by building a platform that connects the two in a way that allows businesses to tell their brand stories in an authentic, more trustworthy way. Key features include:
- User Generated Content Curation and Management. Discover, organise and manage the very best hyper-relevant social content that relates to your brand from the largest pool of online sources available to marketers. Use Story Stream curation and workflow tools to break silos across marketing teams and build a library of authentic, on-message content assets. Understand the context of imagery and video through Artificial Intelligence (AI) powered search and curation tools for effective content management.
- Brand Generated Content Management. Bring your brand’s own content – imagery, articles, and videos – into your digital touch points and combine it with your User Generated Content for ultimate customer engagement.
- Responsive publishing options. Showcase your content beautifully and elegantly at any customer touchpoint via a range of responsive publishing options that make your customers fall in love with your brand over and over again.
- Content Intelligence dashboard. Understand how your content is performing through visualised analytics that give you the power to report on ROI and optimise your content with actionable insights.
- UGC Rights Management. Get explicit permission from your customers to use their content in your marketing at scale by using StoryStream FanShare™ rights management tool, ensuring a positive advocate experience every time.
- Call to action visual content. You can easily add Call-to-Actions to your visual content to influence conversion behaviour.
- Deeper content insights. Discover hidden audience segments from millions of visual social media posts to unlock new revenue opportunities.
Tagboard allows you to engage live audiences by quickly search, capture consent and visually your favourite social media posts and show results live across all screen types including big format impactful display screens at your live broadcast events, corporate campus and – of course – through web and mobile properties. You can curate content in a different diversity of feeds: multiple hashtags or user feeds. You can filter your results by text only, rich photos, videos and location (geo-filters are in beta testing by April 2017). Tagboard offers a Chrome extension. When running a campaign with tagboard you also get a PDF with campaign stats such as cross-network volume and reach. You can also run social media contest with this tool. Prices start at $500 per campaign.
VIDEO PRODUCTION FOR SOCIAL MEDIA
Mix of in-house and outsourced video production. Ideal for corporations, SMEs and agencies. 24 hours turnaround time. Packages start at $2k per month for two videos. Clients incude: Adobe, Qantas, KiwiBank, Sanofi
SPEECHPAD: Video Transcription Services.
VIDEO PROMOTION AMPLIFICATION
BRAVE BISON (former Rightster): helps Video Owners, Publishers & Brands get the Right Video to the Right Audience, on the Right Platform, at the Right Time.
VIOCORP Enterprise level streaming/ live video platform. Clients include QBE, David Jones, Australian Government, Tedx Sydney, Virgin, Optus, HotelClub, Bupa, Amazon, Cebit Australia and others.
YOUTUBE BLOG – OFFICIAL (Learn video content best practices)
BEST SOCIAL MEDIA MARKETING TOOLS 2018
WAS WRITTEN BY…
Mauricio Escobar is an Award Winning Digital Marketing Specialist (Masters in Marketing), Certified Facebook/Adwords Professional, Certified SEO Consultant, Top Linkedin Influencer (6k connections), StartUp Investor, Writer, International Speaker. 15+ years experience optimising Digital Marketing Campaigns. Worked for top brands such as Realestate.com.au, News Limited, The Athletes Foot, Thrifty, NSW Government. Mauricio also trains marketers via Strategy Workshops & Training Sessions. His popular Digital Marketing Plan & Social Media Plan templates downloaded by thousands. Mauricio travels the world (37 countries visited) while teaching Digital Marketing or completing creative photography briefs and conceptual photography assignments. Mauricio speaks three languages, football fan, latin dancer. Subscribe to Mauricio’s e-newsletter connect on LinkedIn Instagram Facebook
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