BEST SOCIAL MEDIA COURSES IN SYDNEY AUSTRALIA – THE LIST
SOCIAL MEDIA MARKETING STRATEGY COURSE
LOCATION: Online Delivery via Google Hangouts
INSTRUCTOR: Mauricio Escobar – Global Head of Digital Marketing Strategy at eDigital.
DURATION: 1.5 hours
ABOUT THE COURSE:
Mauricio Escobar, Founder and Global Head of Digital Marketing Strategy at eDigital will share successful Social Media Marketing Strategy Frameworks that you can use for your business and brand. He will un-cover some Social Media secrets, tricks, tips and tools most people do not know to generate fantastic results in the shortest period of time.
YOU WIL LEARN:
- How to design your Social Media Marketing Strategy.
- How to find and target your most profitable customer via Social Media.
- How to design a consistent and impactful visual brand your most profitable customer would love to follow, like and comment.
- How to keep an engaged audience that bring more users to follow you.
- How to create a strong aesthetic, how to compose images and all the Social Media etiquette tips you didn’t know you needed to know.
- You will also get the chance to put their theories into practice by initiating your own Social Media Marketing Strategy.
WHAT YOU NEED:
- To access our Google Hangout you need a gmail account. If you do not have one, you can create one here.
- Ensure you send us your valid Gmail address when making your payment.
- We will then use your valid gmail address to send you an invite to the Course Hangout.
This fantastic Online Social Media Marketing Strategy Workshop will also give you exclusive access to a collaborative Social Media Marketing Plan Template (on Google Sheets) ready for you to manage all your Social Media Strategy!
WHY SYDNEY TO STUDY SOCIAL MEDIA MARKETING?
- How many places in the world you have an amazing summer, beach, go surfing, watch hump-back whales and dolphins and go to Social Media School on the same day?
- Most of popular social media platforms have an office in Sydney, including Facebook, Tumblr and others. You might get lucky and get a job with them 🙂
- Sydney has a thriving start up community across different start-up incubators and innovation labs. These places are always looking for social media marketing support who can help them do the “social media marketing” magic with their brands. Some of these places includes: Fish burners, WeCo, Tank Stream and more.
- Sydney is one of the cities that offer the highest social media marketing salaries. An average social media salary can be around AU$69.000 per year. Check Social Media Jobs and get an indication of type of social media roles, skill set and salaries offered.
- Social Media is one of the skills more demanded at the moment by all industry type companies. As more marketing budgets shift to Social Media and Digital Marketing the more skilled talent is needed. There is no a better time to be working on Social Media.
So, if you interested in finding out what are the best Social Media Courses in Sydney, this the article for you!
THE BENEFITS OF SOCIAL MEDIA COURSES IN SYDNEY
After completing one of the social media courses listed on this article, you will learn how to use your social media channels to…
- Increase brand recognition, preference, trail, purchase & loyalty
- Convert followers into customers
- Give social signals to Google so you can improve your SEO rankings
- Gain valuable customer insights
- Reach potential customers via targeted banner ads or sponsored posts and get results in real time
- Discover what popular content your competitors are promoting via social media
- Share and promote consumer competitions and contests faster and easier
- Amplify your owned, earned and paid branded content
QUESTIONS TO CONSIDER BEFORE TAKING A SOCIAL MEDIA COURSE
- Are you going to study social media marketing as a hobby, career development or build your own brand? Some courses might specialise for entrepreneurs with their own start ups, some others towards marketers who want to understand what their community managers are doing 🙂
- How much time in a week you will be able to commit to study and practice social media marketing?
- Do you already use the most popular social media platforms? if not, best you start using them and get a feeling about them before taking a social media marketing course.
- How many hours of weekly commuting you can do to go to a social media school? If not many, you might consider an online social media course.
- How quickly you need to start your social media marketing course? if you can wait, you might be able to negotiate a deal with the education provider.
- What is your brand’s overall purpose and can the power social media help you communicate your purpose?
- What does your brand aim to achieve with social media? Think about the steps along the customer purchase funnel.
- What exact content your most profitable customer segment craves from your brand?
- How will social media help you become an improved good/service provider?
- Have you mapped out your brand personality, voice and tone?
THINGS TO CHECK WHEN SELECTING A SOCIAL MEDIA MARKETING EDUCATION PROVIDER
- Is the Social Media Marketing Course an accredited course? Who has given the accreditation?
- Are the teachers real practitioners helping local, national or international brands with their social media marketing strategies?
- How much actual time per week you should attend to classes and lectures.
- What teaching methodology they use to teach social media marketing?
- What tools and resources they use for teaching the social media marketing course?
- How many hours a week are you expected to practice what you learn.
- Do they offer online support when studying from home or office?
- Do you have to complete real assignments and/or put into real practice what you learn as part of the course content?
YOUR SOCIAL MEDIA MARKETING COURSE CHOICES
According to the “Top 12 Talent Trends for 2016” by Hays; Social Media and Content Marketing are one of these top skills being demanded by Australian companies.
Whether you want to enhance job prospects, advance your career (get promoted), secure your first Marketing role or simply but equally important attract new clients for your business; I invite you to check out the below list of current social media marketing courses offered in Sydney, Australia.
There are different types of social media marketing courses available in Sydney Australia. Some you earn a certification, bachelor degree or diploma, including:
- free and paid courses,
- Online programs
- in-class on-site,
- distance (by correspondence) delivery.
SOCIAL MEDIA MARKETING CORPORATE TRAINING & WORKSHOPS AT YOUR OFFICE
Social Media workshops and sessions area great for teams and companies who are looking for face-to-face support to solve both their current strategic challenges or tactical implementation issues.
A social media practitioner will come to your office and customise the session or workshop according to your specific business needs. These sessions are premium as they are convenient and highly tailored to your business social media objectives.
Top Social Media trainers and providers:
- eDigital Agency: Mauricio Escobar from eDigital Agency runs hands-on, practical and tailored on-site social media training sessions in Sydney, Melbourne and any other major city in Australia. You can choose your specific social media topics and challenges and and he will train your team. Training sessions can include Social media essentials, Facebook marketing and advertising, keyword research for social media, Content marketing Strategy, Visual Social Media Strategy including Pinterest, Instagram, B2B including Linkedin, Slideshare and Blogging Strategy.
- Sydney Learning – Corporate training including social media.
- The training Collective – in-person social media workshops available.
IN-CLASS SOCIAL MEDIA MARKETING SHORT COURSES
Sydney offers a variety of free and paid social media classes and sessions. Most of these public classes are run by: private schools, universities, industry associations, industry councils, local councils, meet up groups, libraries and social media software vendors looking to make social media practitioners familiar with their social media tools.
- ADMA (Australian Direct Marketing Association)
- Alpha Computer Consultants – “Social Media and Online Marketing for business use” One day course. 9:00am to 4:30pm
- Australian Marketing Institute (AMI) – Digital and Social Media Writing – Instructor: Gwyneth Howell. One day workshop $850
- Brook McCarthy – Social Media Savvy course – One day course – $395
- City Desktop Training – Introduction to Social Media course – $595 – total amount of hours not available on website.
- City East Community College – Introduction to Social Media course – $65 Time: 6:30pm to 9:00pm
- City Institute – Basics of Social Media – 8 hours – $595 Fridays and Saturdays $540
- City of Sydney Library Circular Quay – Sometimes they run social media courses for small business owners and entrepreneurs. Check their website for future courses, classes, sessions and dates.
- Digital Marketing Connection Meet up Group – Runs monthly sessions and classes that include social media, digital marketing, seo, email marketing, content strategy, growth hacking and more. Most of the sessions are free of charge. Currently being held at co-working space: Fishburners in Ultimo, Sydney.
- eDigital One of the best Social Media training, classes and workshops including Instagram, Pinterest, Facebook, SEO and email marketing.
- EventBrite – events website lists both free and paid social media courses and around Sydney including Nowra, Cronulla, Eastern Suburbs, Darling Harbour, CBD, Ultimo, Broadway, Surry Hills, Paddington, North Sydney, Northern Beaches, Sydney North Shore.
- Flosocial – Learn social media marketing skills through a 6-week online training course for only $149
- General Assembly – Sydney Offers a Social Media bootcamp ( 6 hours) $180, Social Media Strategy Mapping classes $70 , The Rise of Visual Social Media (Instagram – Pinterest) classes $50 and “Grow Your Biz with Social Media” $50 classes.
- Haimat – Social Media Strategy course in Manly Sydney.
- InsideJob – Essential Social Media for Recruitment Program – one day.
- iSentia – Social Media courses in Sydney including content strategy, facebook marketing, video for social media, twitter for communications professionals, linkedin for organisations and more.
- Mayvin Training – Social media courses
- Media School – One day course at Clovelly Sydney. 9:30am to 4:30pm $540
- Miami Ad School Sydney Campus – Social Media bootcamps and one day courses.
- Net 101 Social Media courses in Sydney – One day 9:00am to 4:30pm $795
- NSW Government – Social Media course – One day – $660
- Parachute Digital Academy – Social Media Introduction Course. Half day $327 plus gst
- Ram Marketing – Sydney Northern Beaches Social Media Courses.
- Social Media Workshops offers social media courses.
- St George & Sutherland Community College Sydney “Social Media for Businesses – Market your business for free”
- Sydney Community College – Facebook marketing Course $329 6.5 hours.
- Sydney Institute of Technology (TAFE) – Call them to check which exact social media they are running and they change. They offered a “social media course for tradies” course during 2015 but not sure if they will run it again.
- Sydney Learning – How to build a wordpress social media website. $394 – 8 hours.
- TAFE NSW – TAFE offers a range of different social media courses around different Sydney campuses.
- The Hills Shire Council – “Smart Marketing – Attracting New Customers” class $40 – Includes identifying your target market, developing a Unique Selling Proposition (USP), understanding acquisition cost vs lifetime value, optimising your marketing return on investment (ROI), referral and repeat business marketing strategies, developing a twelve month marketing plan, understanding the role of websites, keywords and social media. The course is offered at the Sydney’s Hills shire council which is closed to Baucklam hills, Bella Vista, Blacktown, Kellyville, Cherrybrook, Dural, Parramatta, Pennant Hills, Rouse hill, Epping.
- The Kiss Agency – Social media courses based in Cronulla, Sydney.
- The left bank School (Former AIT Creative technology Educators) run one day and two day courses in Sydney and other cities in Australia and New Zealand. $99
- The NSW writers Centre – run on demand social media courses for writers. Give them a call to find out when the next social media course for writers is.
- The University of Sydney – Social Media Marketing Course – One day – $489 – 8 hours 9:00am to 5:00pm – runs regularly within the year. Trainer: Laurel Papworth.
- Zoe DeLuca – Social Media Shortcut – One day course – Bondi Junction Sydney – $770
ONLINE SOCIAL MEDIA MARKETING COURSES
- Adobe Social – Essential Training Course. Trainer: Michelle Hernandez
- Diploma of Social Media Marketing. The first nationally accredited qualification in social media marketing. They also offer a Social Media Intensive Course. Trainer: Social Media College.
- Diploma in Social Media Marketing. Instructor: Advance Learning Academy
- How to Serve Customers Using Social Media Course. Trainer: Jeff Tolster
- Influencer Marketing Fundamentals Course. Trainer: Evgenil Prussakov
- Personal Branding on Social Media Course. Trainer: Karen Leland
- Social Media Marketing for Musicians and Bands Course. Trainer: Bobby Owsinski
- Social Media Marketing for Small Businesses Course. Trainer: Martin Waxman
- Social Media Marketing for Nonprofits Course. Trainer: Olivia Uribe Mutal
- Certificate in using Social Media in Business
FACEBOOK MARKETING COURSES
- Advanced Facebook Advertising Course. Trainer: Megan Adams
- Facebook Advertising Fundamentals Course. Trainer: Megan Adams
- Facebook for Business Course. Trainer: Megan Adams
- Facebook for Photographers and Video Professionals Course . Trainer: Richard Harrington
- Managing Online Communities Course. Trainer: Megan Adams
- Social Media Marketing with Facebook and Twitter Course. Trainer: Brad Batesole
- Google Adwords Certification. This is the official Google Adwords certified course which will give you a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognises them as an expert in online advertising. The link explains the benefits of getting certified and how to get certified.
GOOGLE + MARKETING COURSES
- Google+ for Business Course. Trainer: Anson Alexander
INSTAGRAM MARKETING COURSES
- Instagram for Business Course. Trainer: Anson Alexander
- Learn Instagram – The Basics Course. Trainer: Garrick Chow
LINKEDIN MARKETING COURSES
- LinkedIn Advertising Fundamentals Course. Trainer: Viveka von Rosen
- LinkedIn for Business Course. Trainer: Viveka von Rosen
- Linkedin Sales Navigator Set Up Course. Trainer: Nick Brazzi
- Social Selling with LinkedIn Course. Trainer: Jamie Shanks
- Up and Running with LinkedIn Course. Trainer: Justin Seeley
- Up and Running with LinkedIn Sponsored Updates Course. Trainer: Brad Batesole
TWITTER MARKETING COURSES
- Social Media Marketing with Facebook and Twitter Course. Trainer: Brad Batesole
- Twitter Essential Training Course. Trainer: Jess Stratton
GENERIC SOCIAL MEDIA MARKETING COURSES IN SYDNEY
- Blue Wire Media – Social Media that works online course $3197
- Buzz Web Media – Social Media Marketing courses including Facebook, Twitter, Linkedin, Google+, Pinterest, Instagram, Blogging and email marketing.
- Facebook BluePrint: Free training modules to learn about Facebook advertising.
- Hootsuite Social Media Marketing Certification: US$199 online course to learn how to use Hootsuite platform.
- Institute of Digital Marketing Social Media Marketing course – online – $390.
- Market Motive – Social media self pace learning $399 OR coached master class $1995
- New House – Hootsuite Advanced Social Media Strategy Certification. US$2200
- The Digital Picnic – Social Media course – online self paced – $499
- The Training Collective. Online Social Media courses start at $495
- Western Sydney Institute (TAFE) Free Facebook tutorials on Youtube.
ACCREDITED SOCIAL MEDIA MARKETING COURSES WITH OFFICIAL CERTIFICATION AFTER COMPLETION
Some Registered Training Organisations (RTO’s) based in Sydney offer Social Media courses for a fee. Delivery can be online or classroom type. Check their social media training program and the type of certification you will obtain – they can vary from certificate to diploma, bachelor, masters, etc. There are benefits and disadvantages for each of these options. What you will learn on a generic social media course it is very likely to not be a fit for your current social media challenges and will be out of date very soon as social media platforms quickly evolve.
- Greenwich College – Diploma of Marketing and Communication (Social Media) – Online work given and lectures to attend weekly, this course is new and begins in Sydney from 22nd January 2018. Pre-requisite course is a Certificate IV in Marketing and Communication (Social Media).
- Karl Von Busse Institute of Design – Diploma in Digital Media Technologies inc Social Media
- Mackleay College – Diploma of Marketing – Inc social media topics – $27.600 (12 units – $2300 per unit)
- Social Media College. Accredited Social Media Diploma course in Sydney. The Diploma is immediately applicable to your brand. You will build an actionable social media marketing strategy and implementation plan.
- The Left Bank School – Diploma of Business (Digital Marketing) – Online Course. $10.500.
- University of Technology Sydney – Bachelor of communications Digital and Social Media.
IN-CLASS – SOCIAL MEDIA MARKETING COURSES (MORE THAN ONE DAY)
- Franchise Council of Australia – Social Media Couching – $1200 – 3 Full days (9:30am to 4:30pm)
- General Assembly Sydney – Digital Marketing 10 week course inc Social Media – $3500
- OrganiseUs – Advance Social Media Strategy Course – two days – $440
- SMK Social Media Knowledge: Social Media Masterclass – two days course – $1895
- St George & Sutherland Community College Sydney “Setting up a facebook account” course.
- University of New South Wales – Kensigton Campus – Social Media and Networking course.
- UCLA University of California – Los Angeles -Social Media Marketing Course- Extension program for UNSW Students
DISTANCE LEARNING SOCIAL MEDIA MARKETING COURSES
- Fitzwilliam Institute Group Diploma in Social Media – Distance learning Sydney with SEO and Google Adwords modules.
- Learning Cloud – “Building a brand on Social Media” Course – Online and correspondence delivery.
EDIGITAL ON-SITE SOCIAL MEDIA SESSIONS AND WORKSHOPS
If you do not need an official certificate and your team is more interested on practical – ready to action – advice; eDigital runs custom social media courses, training programs, classes, sessions and workshops at our clients offices and can be structured for your specific social media objectives, activities, campaigns and challenges.
Different to other Social Media services agencies (they run your brand social media on behalf of you) and training schools offering generic social media courses; we like to offer customised social media workshops and training sessions in Sydney and anywhere in Australia.
To be successful at promoting your business and brand via social media you need to first set up your unique strategy and own and control your brand personality, voice and tone via social media channels. For this reason, we believe the best way for you to master social media for your business and brands is to have custom social media classes, sessions and workshops at your offices.
- Social Media Mapping. We will map out your business objectives, your customers demographics and psychographics (personas); your current marketing campaigns and content strategies.
- Spot areas of improvement. We will facilitate brainstorming and find creative ways of improving your current activity and offer you world’s best social media practices.
- Monitoring and tracking. We will teach you how to monitor and track your social media activity and progress so you have something to build from.
Whether you are in Sydney Eastern Suburbs, Western Sydney, South Sydney, North Sydney or Northern Beaches, there are social media courses, trainers, instructors and teachers close to you!
- Find out about eDigital on-site social media training for your business.
EDIGITAL SOCIAL MEDIA TRAINER
Mauricio Escobar is the Founder & Global Head of Digital Marketing Strategy at eDigital. Empowering best digital marketing capability over 18 years via Strategy Workshops, Campaign Management & Training Sessions; Mauricio’s has generated traffic growth and sales for a great variety of Australian brands. Mauricio now consults and trains Agencies, Government & Marketing teams. His articles, strategy frameworks & templates are read by thousands of marketers subscribed to his e-newsletter. Mauricio enjoys nature trekking around the world, conceptual photography & teaching Digital Marketing at Private Colleges & Unis. Certified Facebook/Adwords Marketer – Social Media Specialist – Sydney SEO Consultant – Corporate Trainer – StartUp Investor – International Speaker.
Contact Mauricio today!
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